GURU NANAK COLLEGE OF ARTS,SCIENCE AND

COMMERCE

• NAME: AMAN SAROJ

• ROLL NO : 65
• SUBJECT: ORGANIZATIONAL DEVELOPMENT
• TOPIC: INSTAGRAM (Organisation change)
WHAT IS ORGANIZATIONAL DEVELOPMENT?
• Organizational Development is a research-backed model for collecting
information on company weaknesses, then making a plan to improve
them through constant change.
• It views the company holistically for change opportunities instead of
focusing on just one group (like employees, tech, or strategy). Done
correctly, organizational development creates an engaged, empowered
workforce
 INSTRAGRAM

• Instagram is a photo and video sharing social

networking service owned by American
company Meta Platforms.
•  The app allows users to upload media that
can be edited with filters and organized by
hashtags and geographical tagging.
•  Posts can be shared publicly or with
preapproved followers. 
History Of Instagram
December 12, 2010 :
Instagram founders: Kevin When was Instagram
Instagram hits 1 million
Systrom and Mike Krieger founded?: October 6, 2010
users

April 9, 2012: Facebook

February 2013: Instagram
announces they are buying May 31, 2016: Instagram
hits 100 million monthly
Instagram for 1 billion launches IG business pages
active user
dollars

July 27, 2021 : Instagram

officially announces
August 5, 2020: Instragram
Instagram Reels can be up
Reels launch in over 50
to 60 seconds long (to
countries worldwide
further compete with
TikTok)
 Instagram Demographics

•  50.8% of all Instagram users are

female while 49.2% are male. 

• 90% of users are under age of 35.

• Education Demographics : users with

some college education are most active on
Instagram with 23%.
 RESEARCH

Most people in Instagram spend at-

least 60% or more of their time
engaging in content created by brands
and influencers. A survey states that
after seeing these products on
Instagram at least 79% of the people
searched for these products online,
65% looked up the app or the website
and 46% brought the product.
conclusion

• Organizational change is necessary for

companies to succeed and grow.
• Change management drives the
successful adoption and usage of change
within the business.
• It allows employees to understand and
commit to the shift and work effectively
during it.