IT2302

LAB ACTIVITY
Data Science Applications (Data-flair, n.d.)
Data Science has brought another industrial revolution to the world. Every industry requires data. With the
advancements in computational capabilities, companies can analyze large-scale data and understand insights
from this massive horde of information. Furthermore, with data science, industries can make proper data-
driven decisions.
Here is the list of top three (3) data science applications that you must know:

Facebook is a social-media leader of the world today. With millions of users around
the world, Facebook utilizes large-scale quantitative research through data science
to gain insights into people's social interactions. Facebook has become a hub of
innovation where it has been using advanced techniques in data science to study
user behavior and gain insights to improve its product. Facebook makes use of
advanced technology in data science called deep learning.
Using deep learning, Facebook makes use of facial recognition and text analysis.
https://www.freepnglogos.com/pics
/logo-facebookpng
Facebook uses powerful neural networks to classify faces in photographs in facial
recognition. It uses its text understanding engine called “DeepText” to understand
user sentences and people’s interests and align photographs with texts.

https://pngimg.com/images/logos
/amazon
Since its inception, Amazon has worked hard to make itself a customer-centric
platform. Amazon heavily relies on predictive analytics to increase customer
satisfaction. It does so through a personalized recommendation system. This
recommendation system is a hybrid type that also involves collaborative filtering,
which is comprehensive. Amazon analyzes the historical purchases of the user to
recommend more products.
Amazon has an anticipatory shipping model that uses big data for predicting the
products that are most likely to be purchased by its users. It analyzes the pattern of
your purchases and sends products to your nearest warehouse, which you may
utilize in the future.

https://kyivguide.com.ua/uber-
in-Kyiv/
Uber is a popular smartphone application that allows you to book a cab. Uber
makes extensive use of Big Data. After all, Uber has to maintain a large database of
drivers, customers, and several other records.
It is, therefore, rooted in Big Data and makes use of it to derive insights and provide
the best services to its users. Uber shares the big data principle with crowdsourcing.
Registered drivers in the area can help anyone who wants to go somewhere.

Required: (3 items x 10 points)

Cite at least three (3) companies (local or international) that capitalize on data science. Critically analyze how
these companies succeed or fail on their business models because of data science. Provide
recommendations to the firms, as applicable.

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Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence, supporting
8
details, and factual scenarios
Organization of Expressed the points in a clear and logical
2
ideas arrangement of ideas in the paragraph
TOTAL 10

Reference:
Data-flair. (n.d.). Top 6 data science use cases that are changing the world. https://data-
flair.training/blogs/data-science-use-cases/

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