ANKUR SINHA

Senior Marketing Analyst

+918789427968
ankursinha2108@gmail.com
linkedin.com/in/ankur-sinha-
245014b0/245014b0/
WORK EXPERIENCE
4.2 Years

About Me
• 2X Google Certified, Solutions-focused, meticulous and result-oriented professional with over 4.2 years of a
successful career with diverse roles distinguished by commended performance and proven results
• Currently associated with HIC Global Solutions As a Senior Marketing Analyst and involved in all activities
related to Digital Marketing, Campaign Management, SEO, Email Marketing and Website Development.
• Proven track record of excellence with sound exposure to Google Analytics
• Successfully designed launch campaigns for the project www.hicglobalsolutions.com, shopifysalesforcemadeasy.com,
Outsourcesalesforce.com, Salesforcesupports.com
• An out-of-the-box thinker with a flair for identifying & adopting emerging trends & addressing industry
requirements to achieve organizational objectives and profitability norms.
• Excellent interpersonal, communication and organizational skills with proven abilities in team management and
planning

Core Competencies

 Google Adwords
 Search Engine Optimization
 On-page Optimization
 Off-page Optimization
 Email Marketing
 Social Media Marketing
 Facebook PPC
 Search Engine Marketing
 Keyword Analysis

Work Experience

April 2019 – Current || Senior Marketing Analyst || shopifysalesforcemadeasy.com/ ||

Outsourcesalesforce.com || Salesforcesupports.com || HIC Global Solutions Product
Key Result Areas:

• Coordinating with Website Development team to complete the layout, website Design and bugs fixing
• Creating engaging Search Engine Optimization strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
• Creating Social Media presence of sharing blogs link on social account as well as to different groups to get Impressions,
Click and reach of product
December 2018 – Current || Senior Marketing Analyst || www.hicglobalsolutions.com
Key Result Areas:
• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite
development.
• Creating engaging Search Engine Optimization strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
• Monitoring the success of Search Engine Optimization Campaigns through Google analytics, dashboards and
Semrush.com.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards
analysing efficacy and Return on Investment (ROI) of all brand management events.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards
analysing efficacy and Return on Investment (ROI) of all brand management events.
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual
business plans, media, promotion and innovation pipeline strategy
• Marketing through Emails using SMTP server and marketing software like Interspire , Max Bulk Mailer and Atomic Mail
sender tool.

• July 2017 – November 2018 || Digital Marketing Analyst || www.digitalaka.com

Key Result Areas:
• Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite
development.
• Creating engaging Search Engine Optimization strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
• Monitoring the success of Search Engine Optimization Campaigns through Google analytics, dashboards and Semrush.com.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing
efficacy and Return on Investment (ROI) of all brand management events.
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business
plans, media, promotion and innovation pipeline strategy

• Assisting the company’s business development team in developing proposals within the digital marketing segment.
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing
efficacy and Return on Investment (ROI) of all brand management events.
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business
plans, media, promotion and innovation pipeline strategy

Highlights:
• Increased organic page views (30%) with reduction of bounce rates (-5 PP) on websites through site-content management
• All the keywords are ranking in the Google First SERPs

December 2016 – July 2017 || Digital Marketing Executive || www.digipims.com

Key Result Areas:

• Creating engaging Search Engine Optimization strategies and execution plans that cultivated audiences, increased web
presence and enhanced brand awareness.
• Monitoring the success of Search Engine Optimization Campaigns through Google analytics, dashboards and Semrush.com.
• Assisting the company’s business development team in developing proposals within the digital marketing segment.
• Evaluating the effectiveness of marketing programs, provided market analysis and insights to senior management.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing
efficacy and Return on Investment (ROI) of all brand management events.
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business
plans, media, promotion and innovation pipeline strategy.
• Coordinated with Marketing and Sales teams as well as key agency media partners to gather information towards analysing
efficacy and Return on Investment (ROI) of all brand management events.
• Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc.
• Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.
• Assisting the Senior Brand Manager in the development of short and long-term strategic plans including annual business
plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility

Highlights:
• Increased organic page views (30%) with reduction of bounce rates (-5 PP) on websites through site-content management
& SEM analysis.
• Initiated digital initiatives which led to three times increase in website visits and improved campaign click through rates.
• Achieve the conversion ratio of approx 17%-20% which is high in the market.
• Got 2000 enquiries with Display network in the given time frame and money.

February 2016 – December 2017 || Digital Marketing Executive || www.wewillfix.com

Key Result Areas:

 Provide strategic planning for all SEM and SEO initiatives and lead the execution process.
 Develop monthly plans to promote existing sites and offerings, new product launches and key initiatives.
 Develop strategy and execute plan for growth of organic traffic following industry best practices and usability
guidelines.
 Keep up to date with latest search engine trends and technologies to ensure peak performance on all search initiatives.
 Performed analysis of online metrics and developed online marketing strategies to promote companies websites.
 Define and provide SEO/SEM requirements and guidelines for bloggers, mobile sites and new applications for top rank
and traffic acquisition.

Highlights:
 Increased organic page views (40%) on websites through site-content management & SEM analysis
Initiated digital initiatives which led to three times increase in website visits and improved campaign click through rates.

Tools Used
1) Google Keyword Planner 6) Semrush.com
2) Lontailpgro.com 7) Canva.com
3) Moz 8) Postermywall.com
4) Copyscape.com 9) Spyfu.com
5) Articlerewritertools.com 10) Smallseotools.com

Skills

 Google Analytics  Microsoft Office  Google Ads(ADWORDS)

 Google Webmasters  Wordpress
 Education

Bachelor, Technology Graduated, August 2015

Institute Of Technical Education Research Marks 6.97
Siksha O Anushandhan University
Bhubaneshwar,Odisha

Languages

 Hindi
 English
 Odia

Extra Activities

Wordpress Website Development:

 www.accessship.com
 www.beinghired.com
 www.digipims.com
 www.shreesanmedia.com

Personal Details

Father’s Name: Mr. Arvind Kumar Sinha Marital Status: Single

Birthday: August 21, 1993 Nationality: Indian
Gender: Male

Declaration
I, Ankur Sinha, hereby declare that the information contained herein is true and correct to the best of my knowledge
and belief.

____________________________
ANKUR SINHA Noida,Uttar Pradesh