Welcome to

Hamleys!

At Hamleys we have…

…365 Days of PLAY

 Who are We?

Reliance Brands Limited (RBL)

8/16/2021 Slide 2
 Who are We?

• The Oldest, Largest and the Finest toy

brand in the World

• Over 250 years old Toy Brand with a rich

History and Toy Legacy

• 100 plus Hamleys Toy Shops worldwide

• Presence in 22 countries across UK &

Ireland, Europe, Asia, Middle East, Africa
and North America

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The Toy Experience

Hamleys is not just a toy

store, it’s a complete toy
experience!
Company at a Glance……

15 Mn + Customer visits

5L sqft retail space

4 L + loyalty members
125 Stores

37 Cities

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Our Customers

30% of sales for Gifting.

Core age group 25-44

years & 40% of visitors
35% sales Hamleys have atleast one child.

H+ customer

37% customers
below 10 years.

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Brand History
 Brand History

William Hamleys
opened the 1st toy
shop in 1760 &
called it ‘Noah’s
Ark’

Monday, August 16, 2021 Slide 8

 Brand History

Hamleys Regent Street

flagship store was
opened in 1881 by
William Hamleys’
grandsons

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Regent Street Flagship Store

The Biggest Toy

Shop in the World

7 floors of Joy
and Wonder

Over 50,000 toys

on display

Welcomes over
50,00,000 visitors
in a year
Hamleys
India
Hamleys in India

Hamleys launched in
India on the 9th of
April, 2010 in High
Street Phoenix,
Mumbai
 The India Story

7th largest nation in the world

Population of 1.3 billion and only growing
50% population < 25 years, 50,000 kids born/day
13.3% projected CAGR of Toy Industry 2019 - 2024

India Timeline
107 stores across India clock more than 14 million footfalls in an year

First Hamleys store at Milestone 50th store

Letters To Santa
High Street Phoenix, 25 stores at Mall of
Started at Hamleys
Mumbai in India Amritsar

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

First store in Inception of Start of 36 Hamleys

Hamleys Ramp 100+ stores
Chennai at Express Rowan stores across
Camp in India
Avenue distribution India
 Hamleys India

• India has the highest number of Hamleys stores (148)

• 1100 plus Employees

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Store Fun
Consultant

8/16/2021

Slide 15
 Role of a Fun Consultant

• To deliver sales and enhance the customer experience through

high standards of customer service and product knowledge.
• Enjoys working with children and relishes the challenges that
this may present.
• “Brand Ambassador” - both in and out the store.
• Have fun while at work

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 What I need to do

• Warm welcome and approach to each customer .

• Believes and lives the attitude of “Sheer customer delight” –
go beyond
• To efficiently adhere to all “company procedures and
policies.”
• To work with the team to achieve great “customer service.”
• To communicate with the Store Manager on any operational
challenges faced.
• To keep up to date with product knowledge to share with
customers and team members.
• To actively look for ways to improve performance, and skills.
• Ability to deliver on all aspects with least guidance from the
store manager.
• Focus on Store Sales & Merchandising

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 Prerequisites in Candidate

• Good in communication

• Candidate should be able to communicate and speak basic English

(talk about themselves , courses done , career etc)

• Young and below the age group of 26 /27 years

• Energetic and interested in working amongst children

• Any additional skill like Dancing, Singing , Mimicry , Juggling will be

most apt

WE LOOK FOR CANDIDATES WHO COULD ALSO WORK ON PART-TIME / WEEKENDS

8/16/2021 Slide 18
 Key Benefits in Full time Role

• The average CTC will be between INR 2.0 – 2.65 lakhs

• The employee will have a 80 : 20 ratio where 80 % of the CTC is fixed
and 20 % is variable
• Apart from this as an Organization we provide GTLI & Accident
Insurance
• We also provide Incentive schemes monthly where the employee has
enough and more opportunity to earn Incentives. These are over and
above the committed CTC.
• We welcome Diversity and look forward to Inclusion
• Development opportunities for performing employees to fast track
career
• Global Opportunities for our Rockstar Employees

8/16/2021 Slide 19
Thank-you