PESTLE ANALYSIS BY INFINITEA

Infinitea is a trendy milk tea shop that provides to customers a quality

drinks at reasonable price. As time goes by, the popularity of milk tea
grows; many competitors are entering in the market. Today, there is a
strong competition in milk tea industry. Infinitea is building up their sales through
innovating products that they can offer to the market. Their PESTLE analysis is given
below:

Political:

Infinitea is a provider of beverages. It offers a variety of milk tea, coffees, frappes, fruit
and iced teas, soda pops, hot drinks, lemonade, and more, thus regulated by the FDA.
So, they are believed to uphold a firm standard of the laws set out by the FDA with
consistency. Moreover, various different markets across the city have different set of
policy that are either serene or are whichever rigorous. The political circumstances as
well matters significantly as there can be some civil conflict in certain markets or due to
inflation the sales of the product can fall. Mainly, cross border situations are starkly
different subsequently Infinitea has to stay in line with all those policies and changes so
that they can adapt to all those changes accordingly. Infinitea provides extensive
training for staff. With a Research and Development team comprising the most reliable
food and beverage professionals and training centers providing unparalleled services,
Infinitea’s exclusive training program is the envy of the industry.

Economic:

Since the pandemic absolutely affects the economy that resulted economic downturn,
businesses had to reorganize their sales and promotion campaigns greatly. In addition,
with diminishing profits they had to undergo downsizing internally and re-think upon how
to go through the market. Economic conditions have the highest influence on a
business, regardless of what trade it is in. like other tea shops and businesses, Infinitea
had also did closed their shop for the mean time, by that, it greatly affect their sales.
That time, a lot of people were being laid off from jobs; they were spending time with
family at home.

Social:

Infinitea is inspired mainly by Asia’s unique culture of tea drinking – which in many Asian
countries, is an important part of a ceremony in entertaining customers, that reflects a
sign of respect and value for the guests. Social factors significantly affect Infinitea, as
one of the first pearl milk tea brands in the Batangas, this food service company takes
its responsibility sincerely to educate the public about the health benefits of tea-based
beverages. Also, what set Infinitea apart from other brands are its exclusive formulas.

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 Using quality ingredients, the signature tastes are specifically formulated
to ensure Infinitea beverages stand out from the rest. Infinitea has to
communicate its image as a famous brand so that the people especially
the millennial can associate it with themselves as incredible that connects
the bonds together.

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https://www.coursehero.com/file/88118477/PESTLE-ANALYSIS-OF-INFINITEAdocx/
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