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Proposed Business plan for Drinks
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Retail
Proposed business commencement period
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April 2022

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Chapter 1

Basic information

Name Sekayi

Surname Maunganidze

DOB 20/11/96

Qualifications : O and A level certificate

: Certificate of Theology

Addictions : Class 4 driver's license

Present employment- Faith Mining Solutions Company

Physical address 30 HARROW ROAD QUEENS PARK WEST

Conduct. +26378 966 9090

Chapter 2

Executive summary

This business is a sole proprietorship which will be involved in the distribution of drinks to
consumers. The business will target the end users which are consumers.

This business will distribute a wide range of drinks at affordable prices from different brands.
We will engage in the distribution of bottled and canned beverages for consumption, carbonated
soft drinks and other beverages, such as energy, sports juice drinks, maheu and milk.

Services

My business is involved in the carbonated drinks distribution retail business (shop) and l will
ensure the business of selling drinks will go all the way to be involved in the distribution of a
wide range of carbonated drinks, energy drinks, milk and maheu from top manufacturing brands
in Zimbabwe. I expect at least to sell 3 packs of Pepsi per day and the maximum of 2packs of
energy drinks whilst for other products like milk and maheu, I expect to sell at least 2packs per
day, volumes could be even double during weekends to make profits and I will ensure that I do
all that is permitted by the law in Zimbabwe to achieve our business aim and objectives.

Products and services offerings are listed below;

Distribution of functional beverages and sports drinks

Distributions of carbonated soft drinks

Distribution of maheu and milk

Distributions of fruit juices as well

Distribution of energy and sport drinks

Ice manufacturing as well.

Chapter 3

BUSINESS STRUCTURE

Section(a)

I intend to start and grow the Retail business of selling drinks and is a New business.

Section(b)

The aim of this proposal is to establish a credit facility of ZWL 500 000.00 to fund a startup of a
drinks retail business.

For me to actualize my goals and objectives, i will make sure i put in place the right business
structure.I will do well to hire the right employees working as vendors on legally designated
areas.

I will hire only honest and competent people that are ready to work with customers to build a
retail drinks shop into the desired level.

I will hire 4(four) people who are energetic and willing to work with our customers, I will give
them a target to reach in every week. Salaries based on commission (25%) in every forty night,

Mission and Vision Statement

My vision is to become the leading brand in the beverage, carbonated soft drinks, maheu and
milk distribution line of business in the whole of Bulawayo.

My mission is to establish a drinks retail business and maheu and milk that will distribute a wide
range of drinks, maheu and milk from top retailer brand at affordable to consumers. Also able to
make profits in the shortest possible time. To be able to create employment and contribute
towards development.
Chapter 4

MARKET ANALYSIS

Market Trends

Distribution (selling) of drinks, maheu e.t.c as retailers to consumers has been in existence for as
long as human started buying and selling, but one thing is certain, the buying and selling of
beverages drinks, soft drinks and energy, sport drinks is always on demand and also that it's not a
season business, even if its a winter season it won't be affected.

Lastly, it is now a common phenomenon for distribution retail business to leverage on vendors to
effectively predict consumers demand patterns and to strategically position their demand to meet
their needs; in essence, the use of vendors help businesses like beverage and carbonated soft
drinks to maximize supply chain efficiencies. No doubt data collected from customers goes a
long way to help beverage and carbonated soft drinks, maheu and milk serve them better.

My Target Market

The beverage and carbonated soft drinks retail business has a wide range of customers; a good
number of people on planet earth consume beverages and carbonated soft drinks, milk and
maheu and it is difficult to find people around who don’t.

In view of that, I would like to position my drinks retail business distribution in all busy areas
such as hyper tradegold and city hall all over around town places to service customers

Target is everyone in CBD

Our competitive advantage

A close study of the drinks retail business buying and selling reveals that the market has become
much more intensely competitive over the last decade. As a matter of fact, you have to be highly
creative, customer centric and proactive if you must survive in this Business.
I'm aware of the stiffer competition and I am well prepared to compete favorably with other
leading retailers and grocery stores . I intend to launching a standard beverage and carbonated
soft drinks distribution business that l indeed become the preferred choice of consumers.

One thing is certain; I will ensure that I have a wide range of products available in my retail
shop at all times. One of my business goals is to make drinks retail business Distribution
business a one stop beverage and carbonated soft drinks distribution business. My excellent
customer service culture, timely and reliable delivery services, online presence, and various
payment options will serve as a competitive advantage for us.

Lastly, my employees (vendors) will be well taken care of, and their salaries as per% will be
among the best within our volumes (startups beverage, maheu, milk and carbonated soft drinks
distribution businesses) in the business meaning that they will be more than willing to build the
business with us and help deliver our set goals and achieve all my aims and objectives. I will also
give good working conditions and commissions to freelance sales agents that I will recruit from
time to time.

Price

I intend to charge competitive prices in line with the market demands. Our prices will be in
forex, local currency and swipe.

Product

The key products are energy drinks, pepsi milk and maheu. These drinks are in high demand
currently.

Promotion

We do not intend to do any costly form of advertising, rather we believe that through word of
mouth, our business would reach our targeted customers

Place

This business will be situated at 63B THE CRAZY STORE Jason Moyo between 5 & 6 avenue

Chapter 5

SALES AND MARKETING STRATEGY

Sources of Income
Credit facility of ZWL 500 000.00 to fund a startup of a drinks retail business.

Sekayi investments investments business to customers (distribute) a wide range of beverages and
carbonated soft drinks from top beverage production retailers to all consumers in town
(Bulawayo CBD) and restaurants as business grows . I want to be in the beverage, carbonated
soft drinks, maheu and milk distribution business to maximize profits and we are going to go all
the way out to ensure that we achieve or business goals and objectives.

In essence, our source of increasing profits will be the retailing (distribution) of a wide range of
beverages, carbonated drinks, maheu and milk e.t.c at affordable prices. We will generate income
for the business by;

Selling of functional beverages and sports drinks

Selling of carbonated soft drinks

Selling of fruit juices

Selling of dendairy mass as well

Selling of dendairy yoghurt as well

Selling of energy and sport drinks

Ice manufacturing

Chapter 5- Financial Analysis

Startup costs

The total startup investment sum required is an estimated amount of ZWL 500,000.

Sources of Funds

The startup investment sum will be sourced from the Bank in the form of a loan to be paid in 18
months at an interest rate of 44% per annum.

Annexure 1

Assets.

Cooler Boxes 16 x ZWL 5 700.00

Total ZWL 91 200.00

Purchases

Description Quantity Price/pack Total

Energy drinks 24x500ml 30 ZWL 3 240.00 RTG 97 200.00

Pepsi drinks 24x500ml 91 ZWL 1 920.00 RTG 174 720.00

Fresh Milk 12x500ml 24 ZWL 2 100.00 RTG 50 400.00

Maheu 12x500ml 39 ZWL 1 348.80 RTG 52 603.20

Total. ZWL 374 923.20

Rentals and Transport ZWL 33 877.00

Total Capital/Equity

Assets ZWL 91 200.00

Purchases ZWL 374 923.00

Rentals and Transport ZWL 33 877.00

Totals. ZWL 500 000.00

Annexure 2

Sales for 3-4 Weeks

Description Price Total

Energy drinks ZWL 240x24x30 ZWL 172 800.00

Pepsi ZWL 120x24x91 ZWL 262 080.00

Fresh Milk ZWL 213x12x24 ZWL 61 344.00

Maheu ZWL 180x12x39 ZWL 84 240.00

Total sales. ZWL 580 464.00

Profit and lose A/C

Sales ZWL 580 464.00

Purchases (less) ZWL 374 923.00

Profit gross ZWL 205 541.00

Month Apr 22 May 22 Jun 22 Jul 22 Aug 22 Sep 22 Oct 22 Nov 22 Dec 22 Jan 23 Feb 23 Mar 23
Income
Total Sales 580464 633696 658896 694896 694896 694896 694896 766896 838896 910896 910896 910896
0 0 0 0 0 0 0 0 0 0 0 0
Total Net
Income(Reserves) 47541 16800 24000 0 48000 48000 48000 0 0
Less Total Cost of
Goods Sold 374923 422464 439264 463264 463264 463264 463264 511264 559264 607264 607264 607264
Gross Profit 205551 211232 219632 231632 231632 231632 231632 255632 279632 303632 303632 303632

General &
Administrative
Expenses 12123 12123 12123 12123 12123 12123 12123 12123 12123 25143 25143 25143

0 0 0 0 0 0 0 0 0 0 0 0
Transport & Rentals 33877 33877 33877 33877 33877 33877 33877 33877 33877 45000 45000 45000
Total Employment
Expenses 24000 24000 24000 24000 24000 24000 24000 48000 48000 48000 48000 48000
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0
Total Expenses 70000 70000 70000 70000 70000 70000 70000 94000 94000 118143 118143 118143
Monthl
y Net
Profit /
(Loss) 135541 141232 149632 161632 161632 161632 161632 161632 185632 185489 185489 185489
Total Year to Date Net
Profit / (Loss) 0 0 0 0 0 0 0 0 0 0 0 0

TOTAL YEAR NET PROFIT ZWL 1 976 664 00

Joe’s Motorbike
Balance Sheet
As at end of Year
One
Current Assets
Cash at bank $409000

Total Current Assets $ 409000

Non-current Assets
Computer $91000
Store Fit Out
Office Equipment

Total Non-current Assets 91000

Total Assets $500000

Current Liabilities

Loan from bank $500000

Total Current Liabilities

Non-current Liabilities

Total Non-current Liabilities

Total Liabilities $500000

Net Assets $500000
Shareholders’ Equity
Owners’ Funds
Current Year Profit
Total Shareholders' Equity $500000