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Chapter 2
This literature review aims to provide an overview of the current state of online grocery shopping
technologies And websites. The review focuses on the advancementsin e-commerce platforms, mobile
applications, delivery
Services, and user experience. By examining a range of scholarly articles, industry reports, and market
research,
This review identifies key trends, challenges, and opportunities associated with online grocery shopping.
The
Findings emphasize the impact of technology on changing consumer behaviors and the evolution of
grocery
Nowadays, technology is changing how we buy groceries. Smart grocery platforms use fancy tech like AI
and data crunching to make grocery shopping easier. Instead of going to the store and making lists by
hand, these platforms suggest recipes based on what you like and what you have at home. They also
help you make personalized shopping lists that fit your needs and budget. These smart platforms are
good for both shoppers and stores. Shoppers save time and make better choices, while stores can sell
more by offering personalized deals.
According to Smith and Johnson 2021 investigate the adoption and impact of smart grocery platforms on
consumer behavior and satisfaction. Through a mixed-methods approach involving surveys, interviews,
and data analysis, the researchers delve into the factors influencing consumers’ decisions to adopt smart
grocery platforms and the subsequent effects on their shopping habits. The study not only examines the
functionality and usability of these platforms but also explores their implications for retailers, including
changes in inventory management, marketing strategies, and customer engagement. Furthermore, it
investigates the role of personalized recommendations and shopping lists generated by smart platforms
in enhancing the overall shopping experience and promoting healthier and more sustainable
consumption patterns. By shedding light on the adoption trends and consumer preferences related to
smart grocery platforms, this research offers valuable insights for retailers, policymakers, and technology
developers seeking to capitalize on the growing demand for innovative solutions in the grocery retail
sector.
In this study, Smith and Johnson look at how smart grocery apps are changing shopping habits. They
want to know why people use these apps and how it affects their shopping. They use surveys,
interviews, and data analysis to find out. They also see if these apps change how stores work and if they
help people make better choices when shopping. The study helps stores and others understand how
technology is changing grocery shopping.
According to Chevalier over two billion people will have made online purchases in 2020, with global e-
commerce earnings exceeding $4.2 trillion. Mobile shopping is also trendy in Asia, given the region’s
growing digital development. With that, international retailers have been catching up on online retailing
sales. One of the online markets is the food sector, which has been trying to penetrate the market by
providing online groceries. Food and groceries are some of the less established industries for online
retailing. This industry accounts for only 5% of total consumption compared to 18.9% of apparel and 10%
of homeware purchases in the digital market [3]. Several factors can account for the weak attributes of
the digital market of food and groceries. According to the food marketing institute (FMI) survey, online
grocery apps are not that widely used compared to other online retailing apps because customers want
to touch and see the foods they purchase. Customers find online grocery delivery times and delivery
methods inconvenient.
E-commerce is continuing to grow in the global economy, with a share of global gross domestic product
of
3.8% in 2019 and 5.4% in 2021, which is forecast to reach 6.4% by 2025. The primary drivers include
increased
Smartphone usage, the convenience and safety of purchasing daily essentials and luxury products from
home, the
Availability and variety of products and sellers, and rapidly evolving technology that includes voice
recognition,
Augmented reality, and artificial intelligence. Asia and the Pacific holds the largest share of the world’s
business-to-
Consumer (B2C) and retail e-commerce market, and is expected to account for 61% of the global total by
2025.
From the age group of 50 to 65. All the participants except the
Users.
With the design of the application which let us make the direct
Platform for online behavioral research studies, which has the appearance and functionality of a real
grocery store website, including browsing, search, product pages, shopping cart and checkout. These
experimental online stores are also linked to food databases, with nutritional information collected from
food product labels. In addition to two-dimensional online stores, researchers have also created three-
dimensional “virtual” supermarkets and other online retail stores, which are designed to mimic a real
shopping experience in a brick-and-mortar store. These “virtual” online stores are built to test the
impact of various retail strategies, such as food swaps, price changes and nutrition labels, on purchase
intentions. However, to our knowledge, there are no detailed methods on how to create two-
dimensional online grocery stores for experimental research, which is important for consistency in the
literature and maximizing generalizability by creating realistic shopping experiences.
Epstein, L.H.; Finkelstein, E.A.; Katz, D.L.; Jankowiak, N.; Pudlewski, C.; Paluch, R.A. Effects of nutrient
profiling and price changes based on NuVal scores on food purchasing in an online experimental
supermarket. Public Health Nutr. 2016, 19, 2157-2164.
Finkelstein, E.A.; Ang, F.J.L.; Doble, B.; Wong, W.H.M.; van Dam, R.M. A randomized controlled trial
evaluating the relative effectiveness of the multiple traffic light and Nutri-score front of package nutrition
labels. Nutrients 2019, 11, 2236.
Forwood, S.E.; Ahern, A.L.; Marteau, T.M.; Jebb, S.A. Offering within-category food swaps to reduce
energy density of food purchases: A study using an experimental online supermarket. Int. J. Behav. Nutr.
Phys. Act. 2015, 12, 1-10.
Koutoukidis, D.A.; Jebb, S.A.; Ordóñez-Mena, J.M.; Noreik, M.; Tsiountsioura, M.; Kennedy, S.; Payne-
Riches, S.; Aveyard, P.; Piernas, C. Prominent positioning and food swaps are effective interventions to
reduce the saturated fat content of the shopping basket in an experimental online supermarket: A
randomized controlled trial. Int. J. Behav. Nutr. Phys. Act. 2019, 16, 50.
Waterlander, W.E.; Jiang, Y.; Nghiem, N.; Eyles, H.; Wilson, N.; Cleghorn, C.; Genç, M.; Swinburn, B.;
Mhurchu, C.N.; Blakely, T. The effect of food price changes on consumer purchases: A randomised
experiment. Lancet Public Health 2019, 4, e394-e405.