TO : ALL DISTRIBUTORS / SALES FORCE

CC : COUNTRY MANAGER
Date: 1st MAY 2024

SECONDARY TRADE LOADS FOR

P 05 (01st to31st MAY 2024 )

RETAIL TRADE LOAD SCHEME

Scheme
Scheme Discount/Free Issue Applicable Brands
No.

1 Purchase of any 2 Jars or more Rs. 100 Discount Per Jar Alp Org, Tamarind, Milk tea ( Rs. 10 Stock ) & Creamfill (Rs 8 & Rs 10 Stock)

2 All Brands except gum boxes, juzt jelly Pouch, Marbles & Sour Marbles Trade promo SKUs & Mentos Trade Promo SKUs
Purchase of any 2 Displays or more Rs. 40 Discount per Display
All Brands (Including Marbles & Sour marbles) except gum boxes, juzt jelly Pouch, Trade promo SKUs & Mentos Trade
3
Purchase of any 3 Displays or more ( 2 Variance should be there) Rs. 60 Discount per Display Promo SKUs

4 All Brands (Jars) including Chupa classic & GFL Boxes except Trade promo SKUs & Mentos Trade Promo SKUS
Purchase of any 8 Jars or more 01 Gum Box Free (Center Fresh)
01 Jar Free (Alp org, tamarind, milk tea,
5 All Brands (Jars) including Chupa classic & GFL Boxes except Trade promo SKUs & Mentos Trade Promo SKUS
Purchases of any 15 Jars or more creamfill or Big Babol)
1 Stick Pack Free (Center Fresh, Center Center Fresh, Center Fresh Crunch, Center Fruit, Big Babol, Mentos 20 & 12 Sticks, HappyDent, Mentos Sugarfree, Chupa
6 Purchases of (Any combination) 09 Packs or more of Sticks Packs
Fruit, Big Babol) Chups Lolipop, Mentos Pure Fresh
Center Fresh, Center Fresh Crunch, Center Fruit, Big Babol, Mentos 20 & 12 Sticks, HappyDent, Mentos Sugarfree, Chupa
7 Purchases of (Any combination) 12 Packs or more of Sticks Packs 12% Discount
Chups Lolipop, Mentos Pure Fresh

To exhaust old price stocks / Near to expire

Scheme
Scheme Discount/Free Issue Applicable Brands
No.

1 Purchase of 01 Jar 25% Discount ALP Juzt Jelly Tamarind (Non Promo)

Mentos Mint Jar /Fruit Jar/Fruit Pouch/ Alp org Jar & Pouch / Tamarind Jar & Pouch / Air action candy/ Mentos Air Actin
2 Purchase of 01 Jar/pouch or more 50% Discount
Gum (Rs. 15) /Choco Chewz Jar (Rs. 15)/ Crunch Jar (Rs. 15)

3 Purchase of 01 pouch or more 01 Alp choco chewz Pouch Free Alp choco chewz pouch

4 Purchase of any 2 Jars or more Rs. 30 Discount per Jar Trade promo SKUs ( Center Fresh Crunch, choco chewz, air action Gum)

WHOLESALE TRADE LOAD SCHEME

Scheme
Scheme Discount Applicable Brands
No.
1 Purchase of 1 case or more 7% Discount Alp Candy Jars ( Alp org, tamarind, creamfills, milk tea)

2 Purchase of 24 nos of gum Boxes (01 Cs) 01 Gum Box Free (Center Fresh) C. Fresh/ C. Fruit/ C. Shock Boxes

3 Purchases of 45 nos of Any Jars (03Cs) 03 Gum Jars free ( Center Fresh ) All Brands (Jars) except trade promo SKUs

4 Purchases of 90 nos of Any Jars (06Cs) 07 Gum Jars Free ( Center Fresh ) All Brands (Jars) except trade promo SKUs

Note: Trade Promo SKUs not applicable for above trade load except scheme NO. 08 & No 12. The SKUs are as follows.
FGS1500 Center Fresh Crunch 4.0g 75 Pcs Jar (2pcs)-Trade Promo
FGS1501 Mentos Air Action Gum 3.4g 75 Pcs Jar (2pcs)-Trade Promo
FGS1502 Alpenliebe Choco Chewz 5.0g 75 pcs jar (2Pac)-Trade Promo

New SKUs of Rs. 10 stock are as follows.

FGS1510 Alpenliebe Original 3.6g 200 Pcs Jar-Rs.10/-
FGS1511 Alpenliebe Tamarind 3.6g 200 Pcs Jar-Rs.10/-
FGS1512 Alpenliebe Milk Tea 3.6g 200 Pcs Jar - Rs.10/-
FGS1516 Alpenliebe Creamfills Assorted Caramel & Coffee 3.5g 200 Pcs Jar - Rs.10/-

For & on behalf of Perfetti Van Melle Lanka (Pvt) Ltd

……………………………………………………..
Director - Sales

# Classification: Internal