Table of Content

Chapter Particulars Page

No
1 Introduction

1.0.1 What does organic food means? 1

1.0.2 Organic food industry 2

1.1 Industry Overview

1.1.1 History 3

1.1.2 World’s Organic Food Market 7

1.1.3 Organic food market in India 9

1.1.4 PESTAL Factors 12

1.1.5 Challenges of Organic Food in Indian Market 14

1.2 Consumer Preference Theory 17

1.3 Scope of the Study 18

2 Review of Literature 19

3 Research Of Methodology 24

3.1 Problem Statement 24

3.2 Objectives of Study 24

3.3 Hypothesis Testing 24

3.4 Research Design 25

3.4.1 Types of Design 25

3.4.2 Sampling 25

3.4.2.1 Area Of Study 25

3.4.2.2 Sample Frame 25

3.4.2.3 Sample Size 26

3.4.2.4 Sampling Technique 26

 3.4.2.5 Sampling Units 26

3.4.3 Data Collection 26

3.4.4 Tools for Analysis 26

3.4.5 Benefits of the Study 26

3.4.6 Limitations of the Study 26

4 Data Analysis and Interpretation

4.1 Data Analysis and Interpretation 27

4.2 Hypothesis Test 57

5 Findings, Suggestions and Conclusions

5.1 Findings 61

5.2 Suggestion 63

5.3 Conclusion 64

Bibliography

Annexure
 Table of Figures/Graphs
Sr. No Figures/Graphs Page
No
Figures
Figure1.1 Introduction 1

Figure 1.2 History 3

Figure 1.3 World market Scale 8

Figure 1.4 Indian market scale 10

Figure 1.5 PESTEL 12

Figure 1.6 Challenges 14

Graphs
4.1 Gender 27

4.2 Age 28

4.3 Household income 29

4.4 Would you consider yourself health conscious? 30

4.5 How long have you been purchasing organic food? 31

4.6 Why did you first decide to buy organic food? 32

4.7 From where do you buy organic products? 33

4.8 How do you get to know about organic food product? 34

4.9 What Kind of food do you buy? 35

4.10 Which brand do you prefer the most? 36

4.11.1 I am willing to pay a premium for purchasing organic 37

products
4.11.2 Organic food a good investment for your health 38

4.11.3 Organic food is a status symbol 39

4.11.4 I often visit websites with information on organic 40

food

4.11.5 I would like a better source of information on organic 41

food
4.11.6 A wide range of organic food can be bought where I 42
shop

4.11.7 Organic food is free from chemical or pesticide 43

residues

4.11.8 Organic food is more nutritious than ordinary food 44

4.12 Are you willing to pay more for organically grown 45

vegetables than vegetables grown using pesticides?

4.13 If the price of organic products continuously rises 46

then would you still purchase organic products

Factors help to Increase a trust level towards

organic food product

4.14.1 Celebrity Endorsement 47

4.14.2 Scientific Evidence 48

4.14.3 Quality 49

4.14.4 Brand Name 50

Primary reasons you do not purchase organic food?

4.15.1 High Price 51

4.15.2 Low Availability 52

4.15.3 Low Trust 53

4.15.4 Poor Appearance 54

4.16 How would you describe your overall opinion of 55

organic food

4.17 Would you recommend organic food to your 56

associated people?
 Lists of Tables
Table no Particular Page
no
1.1 World market scope 7

4.1 Gender 27

4.2 Age 28

4.3 Household income 29

4.4 Would you consider yourself health conscious? 30

4.5 How long have you been purchasing organic food? 31

4.6 Why did you first decide to buy organic food? 32

4.7 From where do you buy organic products? 33

4.8 How do you get to know about organic food product? 34

4.9 What Kind of food do you buy? 35

4.10 Which brand do you prefer the most? 36

4.11.1 I am willing to pay a premium for purchasing organic 37

products
4.11.2 Organic food a good investment for your health 38

4.11.3 Organic food is a status symbol 39

4.11.4 I often visit websites with information on organic 40

food

4.11.5 I would like a better source of information on organic 41

food
4.11.6 A wide range of organic food can be bought where I 42
shop

4.11.7 Organic food is free from chemical or pesticide 43

residues

4.11.8 Organic food is more nutritious than ordinary food 44

4.12 Are you willing to pay more for organically grown 45

vegetables than vegetables grown using pesticides?
4.13 If the price of organic products continuously rises 46
then would you still purchase organic products

Factors help to Increase a trust level towards

organic food product

4.14.1 Celebrity Endorsement 47

4.14.2 Scientific Evidence 48

4.14.3 Quality 49

4.14.4 Brand Name 50

Primary reasons you do not purchase organic food?

4.15.1 High Price 51

4.15.2 Low Availability 52

4.15.3 Low Trust 53

4.15.4 Poor Appearance 54

4.16 How would you describe your overall opinion of 55

organic food

4.17 Would you recommend organic food to your 56

associated people?