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Investigating Design: A Review of Forty Years of Design Research

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Investigating Design: A Review of
Forty Years of Design Research
Nigan Bayazit

What Is Design Research?


This paper will start to answer the above question with the definition
of L. Bruce Archer: “Design research is systematic inquiry whose goal
is knowledge of, or in, the embodiment of configuration, composi-
tion, structure, purpose, value, and meaning in man-made things
and systems.” 1
In this paper, looking at design research from the design
methodology and design science perspectives restricts our view in
a sense that is necessary for such a topic. Design research tries to
answer the obligations of design to the humanities:
A Design research is concerned with the physical embodiment
of man-made things, how these things perform their jobs,
and how they work.
B Design research is concerned with construction as a human
activity, how designers work, how they think, and how they
carry out design activity.
C Design research is concerned with what is achieved at the
end of a purposeful design activity, how an artificial thing
appears, and what it means.
D Design research is concerned with the embodiment of
configurations.
E Design research is a systematic search and acquisition of
knowledge related to design and design activity.

The objectives of design research are the study, research, and inves-
tigation of the artificial made by human beings, and the way these
1 L. B. Archer, “A View of the Nature of the activities have been directed either in academic studies or manu-
Design Research” in Design: Science: facturing organizations. As Simon indicates, we can call overall
Method, R. Jacques, J. A. Powell, eds.
activities of design research, “the sciences of the artificial.” 2 Some
(Guilford, Surrey: IPC Business Press Ltd.,
198 1), 30 –47. L. Bruce Archer gave this
of the art, craft, and design people call what they do for art and
definition at the Portsmouth DRS confer- design “research.” That kind of research is not the subject of this
ence. paper. An artist’s practicing activities when creating a work of art or
2 H. A. Simon, The Sciences of the a craftwork cannot be considered research. Yet it is possible for an
Artificial (Cam bridge, M A: M IT Press,
external observer to do research into how an artist is working on his
Third Edition, 1999).
or her work of art to make a contribution to the common knowledge.
3 C. Frayling, “Research in Art and Design,”
Royal College of Art Research Papers 1:1 These can be observable phenomena. As Christopher Frayling 3 says,
(199 3/ 4). “Research through art and design is less straightforward, but still

© 2 004 M assachusetts Institute of Technology


16 Design Issues: Volume 20 , Num ber 1 Winter 2 004
identifiable and visible,” consisting of materials research, develop-
mental work, and action research. Architects and engineers have
applied these definitions of design research since the 1960s.
All design research reports are related to the history or past
activity of the subject area under study. Studies of the present are
part of the past because every research report has to prove its roots
in the past.4 I will try to identify some instances of the state of the art
4 As Jacques Barzun and Henry F. Graf indi-
cated in their book, Modern Arastirmaci from some research papers as well as books on design research. This
(translated into Turkish from the M odern paper will provide a summary of design research history concerning
Researcher), (Ankara: TUBITAK, 1 993). design methods and scientific approaches to design.
5 Nigel Cross, “Designerly Ways of
Many writers 5 have pointed to De Stijl in the early 1920s as
Knowing: Design Discipline Versus
an example of the desire to “scientize” design. The roots of design
Design Science” in Design Plus Research,
Proceedings of the Politenico di Milano research in many disciplines since the 1920s are found within the
Conference, Silvia Picazzaro, Amilton Bauhaus, which was established as the methodological foundation
Arruda, and Dijon De Morales, eds. (May for design education. After the Bauhaus closed, most of the staff
18– 20, 2 000), 43–4 8. moved to the U.S., Britain, or Russia, where they were well accepted
6 G. Broadbent, “The Developm ent of
and took the Bauhaus tradition to other institutions. Moholy-Nagy
Design M ethods,” Design Methods and
moved to the U.S., where he finally became the director of the “New
Theories 13:1 (1979 ): 41– 45.
7 Nigel Cross has several publications Bauhaus,” which became the Institute of Design at the Illinois
in various conferences in “The Recent Institute of Technology in 1949. Gropius went to Harvard, and
History of Post-Industrial Design brought a new line of thought to that side of the U.S. Le Corbusier
Methods” in R. Ham ilton, ed., Design and
described the house as an objectively designed “machine for living.”
Industry (London: The Design Council,
He envisioned a desire to produce works of art and design based on
198 0).
8 N. Cross, Developments in Design
objectivity and rationality. During this same period, Buckminster
Methodology (Chichester, UK: John W iley Fuller sought to develop a “design science” that would obtain maxi-
& Sons, 1984). mum human advantage from a minimal use of energy and materials.
9 N. Cross, “A History of Design In 1929, he called his concept of design “Dymaxion” or “4-D.”
Methodology” in Design Methodology
and Relationship with Science, NATO ASI
Role of Design Methods in Design Research
Series, M . J. De Vries, N. Cross, and D. P.
Grant, eds. (Dordrecht: Kluwer Academic Main sources for the history of design methods and design research
Publishers, 19 93). can be found in various publications. Some historical reviews of
10 V. Hubka, E. Eder, Design Science design methods have been written by Geoffrey Broadbent,6 Nigel
(London: Springer Verlag, 1 996).
Cross,7, 8, 9 Vladimir Hubka and Ernst Eder,10 Nigan Bayazit,11 Margolin
11 N. Bayazit, Endüstri ürünleri Tasariminda
and Buchanan,12 at various conferences.13, 14, 15, 16
ve Mimarlikta Tasarlama Metotlarina
Giriß (Introduction to Design M ethods Horst Rittel 17 made the following statement in an interview:
in Industrial Product Design and The reason for the emergence of design methods in the late
Architecture), [In Turkish] (Istanbul: ‘50s and early ‘60s was the idea that the ways in which the
Literatur Yayinevi 1 994). large-scale NASA and military-type technological problems
12 V. Margolin and R. Buchanan, The Idea
had been approached might profitably be transferred into
of Design: A Design Issues Reader
civilian or other design areas.
(Cambridge, M A: The M IT Press, 19 95).
13 Doctoral Education in Design:
Proceedings of the Ohio Conference After World War II, the new techniques that had been used in the
(8– 11 October, 1 998). design and development of arms and wartime equipment, and the
14 In 1 986, the Design Methods Group
methods and techniques used in developing many new inventions,
celebrated its twentieth anniversary
attracted many designers. Creativity methods were developed
with som e special review s in its journal.
D. Grant edited the anniversary issue of
mainly in the U.S. in response to the launching of the first satellite,
Design Methods and Theories Journal of
DMG 20 :2 (19 86).

Design Issues: Volume 20 , Num ber 1 Winter 2 004 17


the Soviet Union’s “Sputnik,” which caused the American govern-
ment to free up quite a lot of money to do research on creativity.
18, 19, 20

During the 1960s, it became evident that designers no longer


15 “Foundation of the Future: Doctoral could rely solely on their ability to focus upon the product as the
Education in Design Conference” at La
center of a design task. Due to technological developments and the
Clusaz, France (9– 1 2 July 200 0).
implications of mass production, interest had to be shifted from
16 This conference brought together the HfG
people and state-of-the-art review ers of hardware and form to the consideration of human needs. This
design research, Design Plus Research, required a new look at the subject of design methods.21
Proceedings of the Politecnico di Milano
Conference (M ay 1 8–20 2000). First Generation Design Methods
17 In an interview with Horst Rittel in the
The influence of systems analysis and systems theory on design
197 2 issue “Son of Rittelthink” in The
DMG 5th Anniversary Report, he gave the established the grounds for the foundation of “systematic design
basic reasons for design methods. methods,” which Horst Rittel 22 later called “first generation design
18 D. H. Edel, Introduction to Creative methods.” The Conference on Design Methods, which was organized
Design (Englewood Cliffs, New Jersey: by J. C. Jones and D. G. Thornley,23 was the first scientific approach
Prentice-Hall Inc., 1 967).
to design methods in England. The methods proposed at that confer-
19 J. R. M. Alger and C. V. Hays, Creative
ence were simplistic in character. Everyone was systematizing his or
Synthesis in Design (Englewood Cliffs,
New Jersey: Prentice-Hall Inc., 196 4). her own approach to design, and externalizing it as design method.
20 M. S. Allen, Morphological Creativity: Morris Asimow, a chemical engineer, wrote the book Introduction
The Miracle of Your Hidden Brain Power to Design, published in 1962, about engineering design. L. Bruce
(Englewood Cliffs, New Jersey: Prentice-
Archer, the previous HfG teacher, became the head of the Design
Hall Inc., 1962 ).
Research Unit in the Royal College of Art in 1964, and published
21 B. Jerrard, R. Newport, and M . Trueman,
Managing New Product Innovation his book Systematic Methods for Designers in 1965. His method was
(London, Philadelphia: Taylor & Francis, based on critical path analysis, a model of operations research, and
199 9). gave design research examples. These publications can be considered
22 H. Rittel, The DMG 5th Anniversary pioneering examples of design methods and scientific approaches
Report (1 972).
to design.
23 J. C. Jones and and D. G. Thornley,
The first Ph.D. thesis in design methods by Christopher
Conference on Design Methods (Oxford
University Press, 1 963). This conference Alexander,24, 25 entitled “Notes on the Synthesis of Form,” broke new
was the turning point of design studies. ground in architecture. S. Chermayeff and C. Alexander26 dedicated
24 C. Alexander, “The Determ ination of their book, Community and Privacy, to Walter Gropius. It applied
Components for an Indian Village” in
“pattern language,” using the same approach as Alexander in his
Conference on Design Methods, J. C.
Ph.D. thesis. Alexander tried to split the design problems into solv-
Jones and D. G. Thornley, eds. (Oxford
University Press, 1 963). The method in
able small patterns by applying information theory. He sorted out
his Ph.D. thesis was explained for first those that interacted with each other, and solved the problems of
tim e at this conference. each group by drawing a diagram in which the interactions—either
25 C. Alexander, Notes on the Synthesis of fit or misfit—of user requirements were resolved between the
Form (Cambridge, M A: Harvard University
components within and among patterns.
Press, 19 64).
In 1965, Sidney Gregory’s27 paper, included in The Design
26 S. Chermayeff and C. Alexander,
Community and Privacy: Toward a New Method proceedings of the conference he organized in Birmingham,
Architecture of Humanism (New York: defined for the first time the concept of “design science.” That
Doubleday and Co. Inc., 1 963). This conference contained papers on design research, as well as the design
book contains the radio speeches of
methods used in different engineering disciplines. The late Nobel
Chermayeff and also Alexander’s method
laureate Herbert A. Simon from Carnegie Mellon University, invited
for patterns on the housing neighbor-
hood.
to deliver the Karl Taylor Crompton lectures at the Massachusetts
27 S. A. Gregory, ed., The Design Method Institute of Technology in the spring of 1968, used this opportunity
(London: Butterworth Press, 1 966 . to present the thesis that had been central to his research. It was

18 Design Issues: Volume 20 , Num ber 1 Winter 2 004


published under the title The Sciences of the Artificial that same year.28
He proposed applying the extensive scientific approach to the
sciences of the artificial in economics as well as to engineering and
other disciplines, in which the design of the artificial is the subject of
its own discipline. The artificial here includes all kinds of the man-
made things and organizations. He and his colleagues presented
artificial intelligence (AI) in design at Carnegie Mellon University.
During that period, research approaches to design became
common in Europe and the U.S. The conference/course, “The
Teaching of Design—Design Methods in Architecture,” was held
in HfG in Ulm in April 1966, and following that at the 1967 Design
Methods in Architecture Symposium 29 held in Portsmouth. Organized
by Geoffrey Broadbent and Anthony Ward, the symposium looked
at the design research approaches to design.
Broadbent commented on the symposium as follows:
The 1967 Symposium was held at a particular moment in
history when general change in consciousness was taking
place of the kind which Kuhn (1962) would have called
paradigm shift. This was having profound effects on society
and on social organizations in general including—which is
important for us—the role of the designer in society.30

Design methods people were looking at rational methods of incorpo-


rating scientific techniques and knowledge into the design process to
make rational decisions to adapt to the prevailing values, something
that was not always easy to achieve. They were attempting to work
out the rational criteria of decision making, and trying to optimize
the decisions.
Some designers thought that their approaches were a waste
of time. This view was not exactly true. The design problems in
architecture and in engineering after World War II were severe. The
postwar diminished male labor force was a very important influence,
and required new production methods, and new designs to meet
the new needs of the society in Europe and in the U.S. The Cold
War with the Eastern Block countries gave impetus to new human
requirements, with scientific approaches to design in this new era
generated from political decisions.
As Broadbent31 said after the Portsmouth Symposium in
1967:
28 H. A. Simon, The Sciences of the
The Symposium had been set up by Tony Ward to include
Artificial, 1 (Cambridge, MA: MIT Press,
196 8). a specific confrontation between those whom he saw
29 G. Broadbent and A. Ward, eds., Design as behaviorists, representing a mechanized, quantified
Methods in Architecture (London: Lund view of design and those (including himself) he saw
Hum phries, 19 69).
as existentialist/phenomenologist (formerly Marxist)
30 G. Broadbent, “The Morality of Design”
concerned, above all, “with the humanness” of human
in Design: Science: Method (1 981),
309 –328 .
beings.
31 G. Broadbent in Design: Science: Method His “behaviorists” included Bruce Archer; Tom Markus
(19 81): 3 09. above all; Ray Struder, whose very title “The Dynamics of

Design Issues: Volume 20 , Num ber 1 Winter 2 004 19


Behavior-Contingent Physical Systems” summarized what
they were all about. Design was to be “scientific”—Struder
was looking for a “unit of analyses in design measurable,
in his words, against dimensions that are both relevant and
empirically accessible.” The designer has to start by analyz-
ing human behavior, from which he could derive “quanti-
ties, qualities, and relationships.”

Meanwhile, a design methods group was established at the


University of California, Berkeley in 1967, and began to publish a
newsletter called Design Methods Group (DMG) Newsletter. 32 This
newsletter provided information about research in progress, as well
as publications in the fields of design research covering planning,
architecture, and industrial design mainly from the U.S. and UK,
but seldom from Europe.
In June 1968, the DMG International Conference was orga-
32 (DM G) Newsletter, published by Sage
nized at MIT. The purpose of the conference was identified in the
Publications. Gary M oore was the editor
“DMG Design Methods Group Conference Purpose and Program”33
of the first issue of the second volume;
and J. C. Jones, Murray Milne, Barry leaflet:
Poyner, Horst Rittel, Charles W. Rush, The First Annual International Conference is a research
and Henry Sanoff were the Editorial conference in the theory and application of design, plan-
Committee. C. Alexander, M . Starr, G.
ning, and engineering methodology. The purpose of the
Nadler, W. Issard, M. B. Teitz, and B.
conference is twofold: first to provide a format for research-
Harris were among the members of the
Review Committee for the new publica-
ers to present their current work for evaluation from their
tion. peers and, second, to encourage dialogue between the
33 DM G Design Methods Group, “First researchers and the practitioners who are interested in the
Annual International Conference Purpose application of this work. Because the conference is directed
and Program,” MIT (Cam bridge, MA:
both at the researcher and the practitioner, the responsibil-
June 2–4 , 196 8).
ity for the level of communication lies with the speaker.34
34 Ibid.
35 Siegfried Maser, Horst Rittel, Jürgen
Joedicke, Hans-Otto Shulte, John In 1973, The Design Activity International Conference in London, in
Luckman, West Churchman, Horst Höfler, 1977, the California-Berkeley Design Methods in Action Conference,
and many others were among the writers
and in 1976, the Portsmouth Changing Design Conference all were
of these publications.
indicators of the interest by designers and neighboring disciplines
36 IGM A, Arbeitsberihte
zur Planungsmethodik 1: in design research.
Bewertungsprobleme in der Bauplanung In West Germany in 1970, the Institute for the Basis of Modern
(Stuttgart/ Bern: Karl Kramer Verlag, Architecture (Institute für Grundlagen der Modernen Architectur)
197 0). began to produce a series of publications called Studies Related to
37 IGM A, Arbeitsberihte zur
Planning Methods (Arbeitsberichte zur Planungsmethodik). These stud-
Planungsmethodik 4: Entwurfsmethoden
ies were following the design methods movement in the U.S. and
in der Bauplanung (Stuttgart/ Bern: Karl
Kramer Verlag, 1970). UK.35, 36, 37, and 38
38 IGM A, Arbeitsberihte zur In the ‘70s, two leaders who were pioneers of design meth-
Planungsmethodik 6: Nutzbeteiligung an odology announced a manifesto against the design methodology of
Planungprozessen (Stuttgart/ Bern: Karl the era. Christopher Alexander 39 said:
Kramer Verlag, 1972).
The odd thing is that people have lost sight completely of
39 C. Alexander, “State of Art in Design
Methodology: Interview with C.
this objective. They have very definitely lost the motiva-
Alexander” DMG Newsletter (March tion for making better buildings. I feel that a terrific part
197 1): 3– 7. of it has become an intellectual game, and it’s largely for

20 Design Issues: Volume 20 , Num ber 1 Winter 2 004


that reason that I’ve disassociated from the field. I resigned
from the Board of Editors of the DMG Newsletter because I
felt that the purpose which the magazine represents is not
really valuable, and I don’t want to be identified with them.
Even though he rejected the idea of design methods, he
continued to apply his own pattern language to design problems and
user design participation utilizing ready-made patterns, in various
places of the world. Although he wrote the first comprehensive book,
which comprised almost all of the methods relevant to design up to
the 1970s, Christopher Jones first refused to be a professor of design
discipline at the Open University, and then rejected design methods
in the first issue of Design Methods and Theories Journal in 1977. He
explained that his rejection aimed at the computer use, behaviorism,
and continued attempts to fix all of life into logical frameworks.40 He
moved into another field of design, literature.
People like Churchman had warned at least eight or ten years
earlier of the consequences of the illegitimate simplifications of the
first generation design techniques. But the reaction had led to a kind
of unintentional self-elimination. The first-generation design meth-
odology had turned into a sort of academic subculture.41

Second-Generation Design Methods


Herbert Simon, in his book The Sciences of the Artificial, defined
design problems as “wicked” problems, for which finding appro-
priate solutions was very difficult and each solution to a problem
created new problems to be solved. Reactions against design meth-
ods by Christopher Alexander surprised newcomers to the field.
Horst Rittel, calling the paradigm shifts in design “generations,”
saved the design methods, according to Nigel Cross42 in his article.
Horst Rittel’s proposal of the idea of generations for design let
newcomers find new ways for themselves. First-generation design
methods were simplistic, not matured enough, and not capable of
meeting the requirements of complex, real-world problems. The
design methodologists were trying to apply OR models and systems
theory to design problems in a very abstract way for every problem.
The first-generation design methods were formulated and applied
by scientists and designers. The objectives of the design problem also
were identified by them during the design process, which caused
rigidity in design decisions and unexpected failures. These simplistic
methods were necessary at the beginning.
40 J. C. Jones, “How M y Thoughts about Horst Rittel proposed new argumentative methods as
Design M ethods have Changed During “second- generation design methods.” His methods, argumentative
the Years,” Design Methods and method, and IBIS (Issue Based Information System) were problem
Theories: Journal of DMG and DRS 11:1 identification methods, which were influenced by the British philoso-
(January– March, 1 977).
pher Karl Popper. These second-generation design methods began
41 H. Rittel, The DMG 5th Anniversary
Report (1 972). to compensate for the inadequacy of the first-generation design
42 N. Cross, Design Methodology and methods. User involvement in design decisions and the identifica-
Relationship with Science (19 93). tion of their objectives were the main characteristics of the second-

Design Issues: Volume 20 , Num ber 1 Winter 2 004 21


43 N. Bayazit, Abstracts: Architectural generation design methods. User participation was a new democratic
Design: “Interrelations among Theory, approach parallel to the prevailing political movements of the era.
Research, and Practice,” Design
The Design Participation Conference in Manchester was organized
Methods and Theories, 1 2:3 / 4 (1978 ).
by Nigel Cross in 1971. As indicated by Bayazit: 43, 44
44 N. Bayazit, (Guest Editor of the
issue), Papers: Architectural design.
User participation to P&D is a very wide and comprehensive
“Interrelations among Theory, Research, subject, with its political, ideological, psychological, managerial,
and Practice,” Design Methods and administrative, legal and economical aspects in relation to various
Theories 13:3/ 4, (19 79). countries. The concept of user participation is as wide and variable
45 H. A. Simon, “Rational Choice and
as that of democracy.
the Structure of the Environm ent,”
The success of the participatory design process depended on
Psychological Review 63 (1956 ): 12 9–
138 . the designer’s awareness of user values, and obliged professionals to
46 L. B. Archer, Systematic Methods for collaborate with social scientists as well as anthropologists to carry
Designers (London: The Design Council, out design research. There were some obstacles in the application of
196 5).
participatory design in larger-scale projects, such as those in urban
47 G. Pask, “The Conception of a Shape and
planning.
the Evolution of a Design” in J. C. Jones
and D. G. Thornley, eds., Conference
on Design Methods (Oxford: Pergam on Development of Scientific Research in Design
Press, 19 63). In the manufacturing industry, design has been formally acknowl-
48 G. Broadbent, Design in Architecture edged as a separate activity for at least the last 150 years. From the
(London: John Wiley and Sons, 1973 ),
beginning of the twentieth century, the concept of design systems
115 .
and operations was familiar to the people who developed and used
49 Leading design researchers of the era
were Peter Cowan at the University the methods of work-study. In the U.S. in 1909 and 1917, Gilbert’s
of Sydney, Herbert A. Simon and Alan motion study was based on the intelligent observation of people at
New ell at Carnegie Mellon University, work. Through the end of World War I, the equipment and machines
and Horst Rittel at the University of
in factories used by the war industries were relatively unsophisti-
California at Berkeley.
cated. During that war, new kinds of weapons such as aircraft and
50 M. Langfort, Personal Hygiene Attitudes
and Practices in 1000 Middle-Class
tanks came into widespread use, and were designed for mechanical
Households (Ithaca, New York: Cornell efficiency. The first research studies focused on the design of aircraft
University Agricultural Experiment to improve the performance of the product. Throughout the 1920s,
Station, New York State College of Hom e industrial fatigue research became the most important subject.
Economics, 19 65).
Volks wagen was another initiator of performance studies aimed at
51 A. Kira The Bathroom (New and
increasing the efficiency of the car for the German public. In 1937,
expanded edition), (Ithaca, New York: The
Viking Press, 196 6). Volkswagen sought to produce cheap as well as physically powerful
52 Cornell researchers also did various and long-lasting cars. Thousands of repeated performance tests influ-
studies on housing. See G. H. Beyer, enced their engineering as well as industrial design, and inspired the
Housing and Personal Values, M emoir development of new and unusual designs. It became a good model
364 (Ithaca, New York: Cornell, University
for the design of cars and a host of other products.
Press, 19 59); office furniture, as well
as different energy-consuming activi-
Facing social and economic problems after World War II,
ties of workers in E. C. Bratton, Oxygen and for the purpose of solving complex design problems and
Consumed in Household Tasks (Ithaca, meeting user requirements, the fact of design was considered as
New York: Cornell University Press, a problem-solving and decision-making activity. The scientific
195 0); E. C. Bratton, Some Factors of Cost
developments during World War II made great contributions to the
to the Body in Standing and Sitting to
solutions of design problems, especially in the engineering disci-
Work Under Different Postural Conditions
(Ithaca, New York: Cornell University plines. Multidisciplinary teams were set up consisting of engineers,
Press,19 59); E. Knowles, Postures and industrial designers, psychologists, physiologists, and above all,
Other Physiological Responses of the statisticians. Especially on the engineering side after the war, it was
Working Surfaces in Household Ironing
(Ithaca, New York: Cornell University
Press, 19 43).

22 Design Issues: Volume 20 , Num ber 1 Winter 2 004


necessary to move faster and faster to reconstruct Europe from its
53 A. Forty, Objects of Desire: Design and rubble. Cybernetics developed during the war by Norbert Wiener as
Society, 1750–1980 (London: Thames the science of management became the model for rational behavior
and Hudson, 19 86), 13 1–1 32 employed in economics, and obtaining information and making
54 Ibid., 131 –132 decisions using computer systems.45 Consequently, cybernetics
55 S. Giedion, Mechanization Takes
influenced many design methodologists and design theoreticians.
Command (New York: Oxford University
Design theoreticians such as L. Bruce Archer46 and Gordon Pask 47
Press, 19 48).
56 M. Mead, Cultural Patterns and Technical saw the similarities between designers’ design behavior and the
Change (UNESCO, 1955). organisms’ self-control systems, and developed their own theories
57 J. Noble, “How and Why of Behaviour: accordingly.
Social Psychology for the Architect,” The
The study of human performance and man-machine rela-
Architects’ Journal (March 6, 1963 ).
tionship developed great momentum. Ergonomics and work-study
58 F. J. Langdon, “The Design of Mechanized
Offices,” The Architects’ Journal (M ay 1
were well known by many people, and applied to designs during the
and 22, 1 963). war. Scientific management gave workers a healthier environment,
59 P. Manning, ed., Office Design: “A and introduced new designs of office furniture, thereby improving
Study of Environment, Department of worker comfort. Changing postures with furniture reduced fatigue,
Building Science,” University of Liverpool
and made workers happier and more efficient.
(Liverpool: Pilkington Research Unit,
As Broadbent48 said:
196 5), 27 .
60 Ibid., 45– 51. After the war, it became necessary, therefore, to identify
61 More than 928 different anthropom etric their combined interest in such a way that they could
measurements, as well as dim ensional continue to contribute to it with a real sense of purpose. So,
literature on dwelling equipm ent, under
in 1949, Murrell and others arranged an interdisciplinary
the title of “Anatom y for Planners”
meeting of anatomists, physiologists, industrial medical
were collected by the National Swedish
Institute for Building Research Ergonomic
officers, industrial hygienists, design engineers, archi-
Studies were necessary in these coun- tects, illuminating engineers, and so on, out of which the
tries because people in the past were Ergonomic Research Society was formed.
sleeping in a sitting posture, and had These experiences stimulated interest in design research in the
bed lengths shorter than the height of an
1950s.
average person which was not healthy.
Cornell University, MIT, the University of Sydney, Carnegie
62 E. Berglund, Bord (Stockholm: Svenska
Slöjdföreningen, 19 57). Mellon University, and the University of California were the centers
63 E. Berglund, Skap (Stockholm: Svenska for this development line, especially in the design science and
Slöjdföreningen, 19 60). computer aids to design by the leading theorists.49 One of the first
64 Styrelsen Kugl, God, Bostad I dagt och I
social research studies was conducted at the Cornell University
morgon, (Stockholm : Bostada 1964 ).
Agricultural Experiment Station on one-thousand army personnel
65 L. B. Archer, Systematic Method for
Designers (London: The Design Council, to investigate hygienic behaviors and attitudes.50 That was followed
196 5). by one of the ergonomics as well as cultural studies on bathroom
66 S. E. Harrison, Work Study Officer of and sanitary fixtures, which was conducted by Alexander Kira,51
the North East Metropolitan Regional and influenced the sanitary fixture market with its new approach
Hospital Board, conducted the trials.
to human body and cleanliness concepts all over the world, starting
During the research study, no less than
in the U.S. and the UK.52 Cultural anthropology and its influence on
one million items of information were
recorded. At the same time, sociologists design began during the 1950s. 53, 54, 55, 56 In the UK, the application of
under the direction of Joan Woodward social psychology to design started in the 1960s. 57, 58, 59, 60 In Sweden,
of the Imperial College of Science and various ergonomics studies were made on housing, especially on
Technology were engaged in finding out
bedrooms and other home spaces.61, 62, 63, 64 In the UK, Loughborough
the opinions of patients and staff about
was another center for scientific research related to ergonomics. At
conventional and prototype bedsteads
at King Edward’s Hospital (Design of
the Royal College of Art, Misha Black and L. Bruce Archer were
Bedsteads, King Edward’s Hospital,
London, 1967).

Design Issues: Volume 20 , Num ber 1 Winter 2 004 23


doing extensive design research for industry. In his book, L. Bruce
Archer65 mentions research work on hospital beds that derived from
work-study observations in the “Design of Hospital Bedsteads.” 66,
67

The Environmental Design Research Association (EDRA) was


founded in 1970, and the first EDRA conference was organized by
Henry Sanoff that same year, and continued annually, mainly in the
U.S. Their research topics were concentrated on evaluative studies
of architecture and environmental planning. The first collaborative
studies for the investigation of user requirements were made by soci-
ologists, psychologists, social psychologists, and design profession-
als, and began to develop research methods for the artificial. Also
man-environment research (MER) began in various universities in
the U.S., and new journals such as Environment and Behavior and the
Journal of Architectural Planning and Research began to be published
in the United States. Sometime later in Europe, the International
Architectural Psychology Society (IAPS) was established, and served
as the European counterpart of EDRA and MER.
Meanwhile, the Design Research Society (DRS) was founded
in London in April 1966. Design Methods Group (DMG) and
DRS started to publish the DMG-DRS Journal instead of the DMG
Newsletter until 1979, when DRS started the Design Studies journal,
edited by Nigel Cross since then. In 1980, the Design: Science:
Method Conference was organized at Portsmouth, in which design
research and the contribution of science to design were the subjects
of discussion. The conference organizers put forward the question
to all of the members of the Design Research Society, as did L. Bruce
Archer in his paper in the conference entitled, “What Is Design
Research that It Is Different from Other Forms of Research?” 68 At
that same conference, the author of this paper presented the exist-
ing situation in design research. That paper was published in Design
Studies.69 We tried to categorize the research areas in that paper such
as profession-based theories, user-based theories, user-profession-
based theories, theories dealing with building appearance, and theo-
ries dealing with the profession. Also, fundamental design research
tools and techniques up to that time were classified in the same
paper. The Design Policy Conference brought together increasing
numbers of design researchers in 1982 at the Royal College of Art.
That conference was the most comprehensive one of that period.
The influence of British philosopher Karl Popper showed itself on
the design theory building and scientific formulations of design
research.
67 Kenneth Agnew, along with a support- Four years later, between 1986 and 1993, the Institute of
ing team, designed the bedstead in the
Design (ID) at the Illinois Institute of Technology began to issue the
Royal College of Art, as cited by
Design Processes Newsletter, edited by Charles Owen. That newslet-
L. B. Archer in “Systematic M ethod
for Designers” (196 5). ter was concerned with design research approaches of ID, design
68 L. B. Archer, Design: Science: Method management, and design policy. It contained articles on a variety of
(198 1). topics of interest to the design community. They were presenting the

24 Design Issues: Volume 20 , Num ber 1 Winter 2 004


projects and the research works of their faculty, as a leading design
research institution in industrial design in the world.
In the meantime, in official government organizations and
in other international organizations such as National Bureau of
Standards in the U.S., CSTB in France, the Building Research Station
in England, the Center International de Batiment (CIB) in Holland,
Government Research Centers in Sweden and Denmark, and in
many other countries, user requirement studies began in the 1960s
and continued up the 1980s. Research in Europe concentrated on
69 N. Bayazit, N. Esin, and A. Ozsoy, housing design and performance problems, because there still was
“An Integrative Approach to Design
a great shortage of housing in Europe after World War II, and the
Techniques,” Design Studies, 2:4 (1981 ).
prefabricated buildings were indispensable.
70 C. T. Larson, ed., SER2: School
Environmental Research, University of Prefabricated building design, and research on the coordi-
Michigan (196 5). nated building elements and the building layout optimization, were
71 L. M osley, “A Rational Design Theory well-accepted research subjects in the universities as well as in the
for Planning Buildings, Based on the research centers. Building performance studies were initiated in
Analysis and Solutions of the Circulation
government research centers and universities, mainly in engineer-
Problems,” The Architects’ Journal,
ing design, applying scientific methods to design problems in new
(Septem ber 11 , 196 3): 52 5–53 7.
72 T. A. Markus, ed., Building Performance housing construction. Various environmental characteristics of hous-
(New York: John W iley, 1972 ). ing were subject to evaluation in these studies. In the U.S., during
73 J. Gero, Computer Applications in the Cold War, the government supported environmental studies on
Architecture (London: Applied Science topics such as windowless buildings, and school environmental
Publishers, 19 77).
research (SER).70 Starting in the 1960s, research areas such as acous-
74 J. Gero, “Artificial Intelligence in
Design,” Proceedings of the Fourth
tics, heat transfer, and climatic comfort in architecture were well
International Conference on the accepted, and continued to develop.
Applications of Artificial Intelligence Researchers began to produce interactive computer graph-
in Engineering, Cambridge, UK ics systems. Wireframe and polygonal modeling schemes were
(Southam pton: Springer-Verlag, 1 989).
developed. Mosley 71 developed one of the first layout optimiza-
75 J. Gero, Artificial Intelligence in Design
tion programs for hospital operating units. Beginning in the 1970s,
‘91 (Oxford, UK: Butterw orth-Heinemann,
199 1). computer scientists became interested in systematic design methods
76 J. Gero, Artificial Intelligence in and design science. They were trying to program and evaluate build-
Design ‘94 (Boston: Kluwer Academic ing performance to justify scientific design decisions. At the National
Publishers, 19 94).
Bureau of Standards in the U.S., the first International Congress on
77 M. Asimow, Introduction to Design
Performance Concept in Building was organized in 1972. It brought
(Englewood Cliffs, New Jersey: Prentice-
Hall Inc, 1962).
a new perspective to design research in architecture. Thomas A.
78 T. T. Woodson, Introduction to Markus72 and Thomas Maver had been working on building perfor-
Engineering Design (New York: McGraw - mance at Strathclyde University. Thomas Maver, a computer-aided
Hill, 1966 ). design programmer, started to work on the programming of envi-
79 V. Hubka, Konstruktionwissenschaft
ronmental building performance evaluation programs. Also, Peter
(Design Science in English translation),
Cowan established the building research center at the University of
VDI-Zeitschrift 116 :11 (1 974): 899– 905,
and 1087 –109 4. Sydney in Australia. Building science and computer-aided design
80 V. Hubka, Principles of Engineering were well developed by the end of 1960s, and the beginning of
Design (Guilford, UK: Butterw orth 1970s. They still are leaders in the field of artificial intelligence in
Scientific Press, 19 82).
design.73, 74, 75, 76
81 V. Hubka and E. Eder, “A Scientific
On the engineering side, Morris Asimow,77 Thomas Woodson,78
Approach to Engineering Design,” Design
Studies 8 :3 (1 987): 123– 1 37. Vladimir Hubka, 79, 80 Vladimir Hubka and Ernst Eder,81, 82 introduced
82 V. Hubka and E. Eder, Design Science a new generation of systematic design methods. As Vladimir Hubka
(London: Springer Verlag, 1 996), 49–6 6. and Ernst Eder wrote:

Design Issues: Volume 20 , Num ber 1 Winter 2 004 25


The first evidence of change originates from the period of
the Second World War, and from the reconstruction and
construction period. [What] were the particular features of
these situations which have caused the need for improve-
ments? On one hand [there was] an unusual pressure
toward performance in a highly developed industry,
especially new and very demanding needs.... Up to [the]
year 1967, we could only find some widely scattered and
isolated groups or individual experts who proposed [a]
certain solution for [the] improvement of [the] design work.
The next period after about 1967 until today and especially
in the seventies, can be labeled as the prime time for the
initial development of design science.

Vladimir Hubka organized the first International Conference on


Engineering Design (ICED, a series since 1981) in 1967. Vladimir
Hubka established “Workshop-Design-Construction, WDK,” and
called their approach “design science,” which we can call a theoreti-
cal scientific approach to engineering design methods. They were
the representatives of the European engineering designers. In their
own words, they differentiate themselves from English-speaking
researchers:
Continental Europeans tend to being outward-looking
and trans-national, but also more formal and systematic;
English-speakers tend to become more insular and isola-
tionist, with any “foreign” language as a perceived cultural
barrier, but also more intuitive and casual, and less formal.83

Vladimir Hubka and Ernst Eder both spent several years in industry,
83 Ibid., 50.
84 M. Asimow, Introduction to Design working and/or leading design teams. They defined design science
(196 2). in the same book as: “The term ‘design science’ is to be understood
85 J. C. Jones, Design Methods: Seeds of as a system of logically related knowledge, which should contain and
Human Futures (2nd rev. ed.), (New York: organize the complete knowledge about and for designing.”
Reinhold Van Nostrand, 19 92).
English-speaking engineering design methodologists were
86 N. Cross, Engineering Design Methods:
Strategies for Product Design (Chichester, Morris Asimow,84 John Christopher Jones,85 Nigel Cross,86 L. Bruce
UK: John Wiley and Sons, 199 4). Archer,87 T. T. Woodson,88 Stuart Pugh,89 David Ullman, 90 and many
87 L. B. Archer, Technological Innovation others.
(London: Science Policy Foundation In the U.S. in 1984, Nam Suh, who was then the assistant
Special Publication Series, 19 71).
director for engineering at the National Science Foundation (NSF),
88 T. T. Woodson, Introduction to
created the Design Theory and Methodology Program. Among his
Engineering Design (1966 ).
89 S. Pugh, “The Design Audit: How to Use goals in creating this program was developing a science of engi-
It,” Proceedings of Design Engineering neering design and then establishing design as an accepted field of
Conference, NEC, Birmingham : NEC, engineering research. From 1986 to 1988, this program was directed
197 9).
by Susan Finger, followed by Jack Dixon.91
90 D. G. Ullman, The Mechanical Design
Some of the design researchers and design methodologists
Process (New York: McGraw -Hill, 1992).
91 S. L. New som e, W. R. Spillers, and S.
were working in the field of computer-aided design, and develop-
Finger, Design Theory ‘88 (New York: ing their methods in relation to architectural and engineering design
Springer-Verlag, 1 989). problems, applying the models of OR and systems analysis. These

26 Design Issues: Volume 20 , Num ber 1 Winter 2 004


approaches caused some problems in the fields of design method-
ology and design research, because they were thought to be too
restrictive in nature.
There was a close relationship between design research and
the developments in the IT field, especially in cognitive sciences, and
“artificial intelligence” (AI) and expert systems. Marvin Min sky,92,
93
was one of the leaders in the application of cognitive science to
AI. Studies on AI researchers affected the development of studies
on designers, as experts. “Think-aloud” techniques and “protocol
analysis” 94 were adopted by designers. Charles Eastman 95 was a
92 M. M insky, “Steps toward Artificial
computer-aided design practitioner as well as a design theoretician.
Intelligence,” Proceedings of the IRE
He published an article related to intuitive bathroom design and, for
49 (196 1): 8– 30.
93 M. Minsky, Semantic Information
the first time, focused on the designer’s behavior. Donald Schön96 at
Processing (Cambridge, M A: M IT Press, MIT opened a new paradigm in design research, and his book, Reflec-
196 8). tive Practitioner, did not seem to relate to computer science at first, but
94 K. A. Ericsson and H. A. Simon, Protocol it actually was about the designing behavior of expert designers.
Analysis: Verbal Reports as Data
Immense efforts have been made, mainly by the scientists
(Cambridge, M A: M IT Press, 1 993).
somehow related to computer-aided design, in the development of
95 C. Eastm an, “On the Analysis of Intuitive
Design Process” in G. M oore, ed., the cognitive aspects of expert designers all over the world.97–101 One
Emerging Methods in Environment and of the first contributions to this field was by Omer Akin,102 at the
Planning (Cam bridge, MA: MIT Press, 1978 “Architectural Design: Interrelations among Theory, Research
197 0), 21 –37.
and Practice” conference.103, 104 His Ph.D. thesis, “Psychology of Arch-
96 D. A. Schön, The Reflective Practitioner
itects,” 105 at Carnegie Mellon University was one of the recognized
(New York: Basic Books, 1983 ).
97 O. Akin, “An Exploration of the Design
research works and first publications in this field.
Process,” Design Methods and Theories, The 1980s and 1990s opened a new era in design research.
13 (1979 ): 115 –119. Many U.S. departments of design began to establish new academic
98 N. Cross, K. Dorst, and N. Roozenburgh, research units, which were brought about from the government’s
eds., Research in Design Thinking (Delft,
release of funds on design research, and the encouragement and
The Nederlands: Delft University Press,
demand by American industry. The “Ohio Conference on Doctoral
199 2).
99 N. Cross, H. Cristiaans, and K. Dorst, Education in Design” in 1998 was one of the first research appeals
eds., Analysing Design Activity to education in design (in industrial design and in graphic design)
(Chichester, UK: John Wiley & Sons Inc., in the U.S. According to Buchanan:
199 6).
The Proceedings of the Ohio Conference on Doctoral Education
100 J. Gero, Artificial Intelligence in Design
in Design focus on the nature and current state of doctoral
(199 1).
101 K. Dorst, Describing Design: A Compar-
education in design around the world. This volume
ison of Padigms (Vormgeving Rotterdam: explores the foundations of design as a field of inquiry, the
Grafisch Ontw erp en druk, 19 97). role of research in alternate models of doctoral education,
102 O. Akin, An Exploration of the Design the relationship between doctoral education and profes-
Process (1979 ).
sional practice, and other issues that are central to the
103 N. Bayazit, Abstracts: Architectural
development of design as an emerging field of investiga-
Design: Interrelations among Theory,
Research, and Practice (1 978). tion. Included are discussions of many existing and planned
104 N. Bayazit, Papers: Architectural Design: doctoral programs around the world.106
Interrelations among Theory, Research,
and Practice (1 979). Significant growth in all areas of design research took place during
105 O. Akin, Psychology of Architectural
the 1990s. New professional demands on design research, and
Design (London: Pion Ltd, 1986 ).
106 Doctoral Education in Design:
the new educational confrontations for restructuring knowledge
Proceedings of the Ohio Conference, chang ed the context of design. Universities around the world are
(8– 11 October, 1 998). developing models of doctoral education in design. Philosophies and

Design Issues: Volume 20 , Num ber 1 Winter 2 004 27


theories of design are popular subjects for discussion. Foundations
and methods of design research are being reevaluated. The form and
structure for the doctorate in design still is under development. The
relationship between practice and research in design has become an
important focusing topic among the academic as well as the profes-
sional communities.

Conclusion
The history of design research with reference to design methodolo-
gies, as well as design science, is a wide and comprehensive subject
that needs additional extensive research. Only a brief review of
research history on this relatively new discipline of design has been
covered here. Generally, articles and book chapters concerning state-
of-the-art reviews, the history of the discipline, or original conference
proceedings and other documents were used in this paper.
Design research and its relevance to design methodology,
as well as scientific research, are reviewed. Most design research
studies were made in architecture because of the requirements of
the societies after World War II. Scientific developments during the
war, and the shortage of resources in postwar societies obviously
necessitated and gave impetus to the creation of new ways to solve
existing problems. Future studies in various design disciplines may
benefit from the experience and progress in disciplines concerned
with building as well as engineering.
107 N. Bayazit, Abstracts: Architectural
Here, I tried to look at design research and its relevance to
Design: Interrelations among Theory,
Research, and Practice (1 978). design methods and design science from a Turkish perspective.
108 N. Bayazit, Papers: Architectural Design: Mutual influences of information technologies and design research
Interrelations among Theory, Research, were the requirements of the era, although that is not mentioned
and Practice (1 979). in many relevant publications. Another area of studying design
109 N. Bayazit , M . Tapan, N. Ayiran, and
research is the utilization of the methods of disciplines in such areas
N. Esin, Tasarlama (Dizayn) I. Ulusal
Kongresi Bildirileri (Istanbul: Istanbul as psychology, social psychology, management, economics, seman-
Teknik Universitesi Mimarlik Fakultesi, tics, and ergonomics. Here, only main starting points have been
198 2). indicated concerning the various disciplines.

28 Design Issues: Volume 20 , Num ber 1 Winter 2 004


Epilog
Academics in Turkey were following the developments in the UK
and U.S. on design methodology and the scientific approaches to
design because the Ph.D. was an obligatory stage of academic life
by law in every field—even in architectural design. Consequently,
the Architectural Design Methods Chair was established in the
ITU Faculty of Architecture in 1973. In Turkey, architectural design
meth ods was recognized by the National Central Authority of
Universities as an academic discipline that same year. The first
international conference on design in Turkey, “Architectural
Design: Interrelations among Theory, Research, and Practice,” was
held at ITU in 1978 in collaboration with DRS from the UK. Selected
abstracts 107 and papers 108 of this conference were published in the
U.S. journal Design Methods and Theories. Even though it must be
confessed that the idea and the intention were very good, the confer-
ence received few papers concerned with design research and its
relevance to design practice; but it gave an impetus to further Ph.D.
studies in architecture.
In 1982 in Turkey, the First National Design Conference also
was organized in the ITU Faculty of Architecture.109 It was the first
national design conference in Turkey covering the disciplines of
architectural design, engineering design, and industrial design.

Design Issues: Volume 20 , Num ber 1 Winter 2 004 29


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