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Social Psychology
Tenth Edition
Elliot Aronson
Timothy D. Wilson
Samuel R. Sommers
Portfolio Manager: Kelli Strieby Art/Designer: Blair Brown
Content Producer: Cecilia Turner/Lisa Mafrici Digital Studio Course Producer: Lindsay Verge
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Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this
textbook appear on the appropriate page within the text or on pages 545–548.
Copyright © 2019, 2016, 2013 by Pearson Education, Inc. or its affiliates. All Rights Reserved.
Printed in the United States of America. This publication is protected by Copyright and permission
should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval
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1 18
Rental Edition
ISBN-10: 0-13-464128-0
ISBN-13: 978-0-13-464128-7
Access Card
ISBN-10: 0-13-470064-3
ISBN-13: 978-0-13-470064-9
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ISBN-13: 978-0-13-470066-3
Instructor’s Review Copy
ISBN-10: 0-13-467840-0
ISBN-13: 978-0-13-467840-5
To my grandchildren: Jacob, Jason, Ruth, Eliana, Natalie, Rachel, and Leo. My hope is that your capacity
for empathy and compassion will help make the world a better place.
—E.A.
To my students—past, present, and future—for making coming to work each morning fun,
educational, and unpredictable.
—S.R.S.
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Brief Contents
1 Introducing Social Psychology 1 10 Attraction and Relationships:
From Initial Impressions to
2 Methodology: How Social Long-Term Intimacy 296
Psychologists Do Research 23
11 Prosocial Behavior: Why Do
3 Social Cognition: How We Think People Help? 333
About the Social World 51
12 Aggression: Why Do We Hurt
4 Social Perception: How We Come Other People? Can We Prevent It? 365
to Understand Other People 83
13 Prejudice: Causes, Consequences,
5 The Self: Understanding and Cures 402
Ourselves in a Social Context 119
Social Psychology in
6 Cognitive Dissonance and the Action 1 Using Social Psychology
Need to Protect Our Self-Esteem 149 to Achieve a Sustainable
and Happy Future 440
7 Attitudes and Attitude Change:
Influencing Thoughts and Feelings 181 Social Psychology in
Action 2 Social Psychology
8 Conformity and Obedience: and Health 461
Influencing Behavior 216
Social Psychology in
9 Group Processes: Influence in Action 3 Social Psychology
Social Groups 262 and the Law 481
v
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Contents
Preface xiii New Frontiers in Social Psychological Research 43
About the Authors xix Culture and Social Psychology 43
Special Tips for Students xxi Social Neuroscience 44
Ethical Issues in Social Psychology 45
1 Introducing Social Psychology 1 Summary 48 • Test Yourself 49
THE CENTRAL AND PERIPHERAL ROUTES TO Other Tactics of Social Influence 245
PERSUASION • THE MOTIVATION TO PAY ATTENTION
TO THE ARGUMENTS • THE ABILITY TO PAY ATTENTION
Obedience to Authority 248
TO THE ARGUMENTS • HOW TO ACHIEVE LONG-LASTING The Milgram Study 249
ATTITUDE CHANGE The Role of Normative Social Influence 252
Emotion and Attitude Change 199 The Role of Informational Social Influence 253
FEAR-AROUSING COMMUNICATIONS • EMOTIONS AS Other Reasons Why We Obey 254
A HEURISTIC • EMOTION AND DIFFERENT TYPES
ADHERING TO THE WRONG NORM • SELF-
OF ATTITUDES
JUSTIFICATION • THE LOSS OF PERSONAL
Attitude Change and the Body 201 RESPONSIBILITY
The Power of Advertising 203 The Obedience Studies, Then and Now 256
How Advertising Works 204 Summary 258 • Test Yourself 260
Subliminal Advertising: A Form of Mind Control? 204
DEBUNKING THE CLAIMS ABOUT SUBLIMINAL
ADVERTISING • LABORATORY EVIDENCE FOR
9 Group Processes: Influence in Social
SUBLIMINAL INFLUENCE Groups 262
TRY IT! Consumer Brand Attitudes 206 What Is a Group? 264
Advertising and Culture 207 Why Do People Join Groups? 264
Resisting Persuasive Messages 208 The Composition and Functions of Groups 265
Attitude Inoculation 209 SOCIAL NORMS • SOCIAL ROLES • GROUP
Being Alert to Product Placement 209 COHESIVENESS • GROUP DIVERSITY
Resisting Peer Pressure 210 #trending Diversity Research and the Affirmative
When Persuasion Attempts Backfire: Action Controversy 268
Reactance Theory 211 Individual Behavior in a Group Setting 269
Summary 213 • Test Yourself 214 Social Facilitation: When the Presence of Others
Energizes Us 269
8 Conformity and Obedience: SIMPLE VERSUS DIFFICULT TASKS • AROUSAL AND THE
Using Norms to Change Behavior: Beware the Negotiation and Bargaining 291
“Boomerang Effect” 244 Summary 293 • Test Yourself 294
x Contents
Summary 437 • Test Yourself 439 TRY IT! The Accuracy of Eyewitness Testimony 491
The Recovered Memory Debate 491
Social Psychology in Action 1 Juries: Group Processes in Action 494
Using Social Psychology to Achieve a How Jurors Process Information during the Trial 494
Confessions: Are They Always What They Seem? 495
Sustainable and Happy Future 440
Deliberations in the Jury Room 497
Applied Research in Social Psychology 443
Summary 498 • Test Yourself 499
Capitalizing on the Experimental Method 444
ASSESSING THE EFFECTIVENESS OF INTERVENTIONS • Glossary 501
POTENTIAL RISKS OF SOCIAL INTERVENTIONS
Social Psychology to the Rescue 446 References 507
Using Social Psychology to Achieve a Sustainable Future 447 Credits 545
Conveying and Changing Social Norms 447
Name Index 549
TRY IT! Reducing Littering with Descriptive Norms 448
Keeping Track of Consumption 449 Subject Index 568
Introducing a Little Competitiveness 450
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Preface
W
hen we began writing this book, our overriding one video in Chapter 9 tells the story of how a student
goal was to capture the excitement of social psy- learned to avoid process loss in her study groups. These
chology. We have been pleased to hear, in many videos are in the Revel version of the text, placed along-
kind notes and messages from professors and students, that side the relevant concepts.
we succeeded. One of our favorite responses was from a A second new feature, called #trending, is a brief
student who said that the book was so interesting that she analysis of a current event that illustrates a key princi-
always saved it for last, to reward herself for finishing her ple in each chapter. In Chapter 11 on Prosocial Behavior,
other work. With that one student, at least, we succeeded in for example, we describe an incident in which a White
making our book an enjoyable, fascinating story, not a dry dentist from Texas, in town for Donald Trump’s inaugu-
report of facts and figures. ration, left a $450 tip for an African American waitress.
There is always room for improvement, however, and Students are asked to think about how concepts in the
our goal in this, the tenth edition, is to make the field of chapter might help explain why the man acted so gen-
social psychology an even better read. When we teach the erously, such as Batson’s empathy-altruism hypothesis.
course, there is nothing more gratifying than seeing the Importantly, these examples will be updated frequently
sleepy students in the back row sit up with interest and in the Revel version of the text, such that students will al-
say, “Wow, I didn’t know that! Now that’s interesting.” We ways be able to connect what they are reading to current,
hope that students who read our book will have that same real-world events.
reaction. Third, every chapter now begins with a feature called,
“What do YOU think?” where students answer a survey
question designed to illustrate a concept in that chapter. In
What’s New in This Edition? Chapter 6, for example, students are asked, “Have you ever
joined a group that required you to do something humili-
First a word about what has not changed. As mentioned, ating or dangerous in order to gain membership?” In the
we have done our best to tell the story of social psychol- Revel version of the text, students get immediate feedback
ogy in an engaging way that will resonate with students. on how other students have answered (23% said yes to this
We also have retained features that help students learn question). Then, at the end of the chapter, there is a writing
and retain the material. As before, each chapter begins exercise tied to the survey question that instructors can as-
with learning objectives, which are repeated in the sec- sign if they wish. In Chapter 6, for example, the question
tions of the chapter that are most relevant to them and in is, “How does justification of effort help explain why haz-
the chapter-ending summary. All major sections of every ing and initiation rites are common across so many different
chapter end with review quizzes. Research shows that group types?”
students learn material better when they are tested fre- Lastly, we have expanded a feature that proved to be
quently; thus, these section quizzes, as well as the test very popular with users of the Revel version of the previ-
questions at the end of every chapter, should be helpful ous edition, namely videos that recreate classic experiments
learning aids. In the Revel version of the text, instructors in social psychology. These videos, recorded exclusively for
have the option of assigning these quizzes and giving this book, give students a vivid and contemporary look at
course credit for correct answers. Each chapter also has how an experiment was done and what it found.
our Try It! feature that invites students to apply what And, of course, we have updated the tenth edition sub-
they have learned to their own lives. Several of these Try stantially, with numerous references to new research. Here
It! features have been updated. is a sampling of the new research that is covered:
We are pleased to add several new features to the
tenth edition that we believe will appeal to students • Chapter 1: This chapter contains updated examples,
and make it even easier for them to learn the material. a new Try It!, and a new section on the role of bio-
The first is called #SurvivalTips which are brief videos logical approaches and evolutionary theory in social
recorded by students who have taken a social psychol- psychology.
ogy class. Each one tells a personal story relaying how • Chapter 2: A signature of our book continues to be a
the student applied social psychology to better navigate readable, student-friendly chapter on research methods
or “survive” a real situation in their lives. For example, in social psychology. This chapter has been updated
xiii
xiv Preface
for the tenth edition with new references and examples can vary in predicting outcomes when it comes to
and a discussion of the replication debate in social evaluation of job résumés based on applicant name.
psychology. A new interactive feature is also included to explain
• Chapter 3, “Social Cognition: How We Think About the formula for persuasion according to the Yale
the Social World,” has been updated with more than Attitude Change approach.
40 new references. There is a new section on the plan- • Chapter 8, “Conformity and Obedience: Influencing
ning fallacy and discussions of recent research find- Behavior,” now opens with a more positive focus on
ings, such as a study on counterfactual thinking and social influence, in the form of Pete Frates and the
people’s belief in God. ALS ice bucket challenge. We have added a discus-
• Chapter 4, “Social Perception: How We Come to sion of the proliferation of “fake news” in the section
Understand Other People,” now includes several new on informational social influence. The chapter also
features, including a new opening drawing on the Black features a new interactive video demonstrating stu-
Mirror television series, an interactive photo gallery on dents employing various social influence techniques
using first impressions to your advantage, a discussion and added discussion of contemporary criticism of
of cross-cultural attitudes regarding karma and beliefs Milgram’s research.
in a just world, and a reorganized discussion of Kelley’s • Chapter 9, “Group Processes: Influence in Social Groups,”
covariation model. now opens with an analysis of problematic group deci-
• Chapter 5, “The Self: Understanding Ourselves in a sion making and strategizing in Hilary Clinton’s 2016
Social Context,” has been updated with more than 35 campaign team. We have also added coverage of recent
new references. The chapter headings have also been research on combating the problematic effects on deindi-
reorganized into three major sections, which should viduation online and group polarization via social media
make the material clearer to students. There is a new feeds. The chapter also includes expanded and updated
opening example about children raised by animals and discussion of the prisoner’s dilemma and a new photo
how they might have influenced their sense of self. gallery regarding resource dilemmas.
Lastly, the section on self-esteem has been updated and • Chapter 10, “Attraction and Relationships: From
moved to Chapter 6. Initial Impressions to Long-Term Intimacy,” has
• Chapter 6, “Cognitive Dissonance and the Need to a new title to better reflect the balanced focus be-
Protect Our Self-Esteem,” is one of the most exten- tween initial attraction and relationship trajectory/
sively revised chapters in this edition. This chap- satisfaction. A new interactive photo gallery explores
ter has always been a signature of the book; we are the relationship between mere exposure and liking,
the only text to devote an entire chapter to cogni- and a new interactive video illustrates the matching
tive dissonance theory and self-esteem maintenance. hypothesis in attraction. We have added coverage
We proudly retain this chapter in our tenth edition, (including an interactive figure) of Sternberg’s
continuing to present classic work in cognitive disso- triangular theory of love and have reorganized and
nance in a highly readable manner with compelling updated the concluding section on relationship
examples designed to draw students in. At the same satisfaction and breaking up.
time we have updated the chapter, adding a major • In Chapter 11, “Prosocial Behavior: Why Do People
new section on advances and extensions of dissonance Help?” includes more than 30 new references, expanded
theory that includes discussions of self-affirmation discussions of empathy and altruism and volunteerism,
theory and self-evaluation maintenance theory. There and a revised discussion of religion and prosocial
is also a section on narcissism and self-esteem, which behavior.
previously appeared in Chapter 5. Lastly the chapter • Chapter 12, “Aggression: Why Do We Hurt Other
has two new Try It! exercises that students will enjoy: People? Can We Prevent It?,” has significant content
In one they complete a values affirmation writing ex- updates in addition to covering new research. Our
ercise, and in another they can take a short version of discussion of testosterone and aggression is more nu-
the Narcissistic Personality Inventory and get feed- anced, disentangling some aspects of gender and hor-
back on their score. mones and introducing the other sex hormone related
• Chapter 7, “Attitudes and Attitude Change: to aggression, estradiol. We also introduce and evalu-
Influencing Thoughts and Feelings,” includes a new ate two formal evolutionary theories of aggression:
opening story, new examples from Election 2016 in the challenge hypothesis and dual-hormone theory.
the discussion of affectively based attitudes, and new We also streamlined the section on sexual assault
discussion of how implicit versus explicit attitudes to make this important section clearer. Overall, the
Preface xv
chapter narrative now emphasizes the convergent fact inspired the creation of Revel: an interactive learning
evidence for the role of impulsivity in aggression environment designed for the way today’s students read,
across biological and psychological evidence. think, and learn. Built in collaboration with educators and
• In Chapter 13, “Prejudice: Causes, Consequences, students nationwide, Revel is the newest, fully digital way
and Cures,” has undergone a major organizational to deliver respected Pearson content. Revel enlivens course
and content update. We generalized the discussion content with media interactives and assessments—icluding
of prejudice from the strong focus on Black-White an interactive figure) of ntegrated directly within the au-
and male-female relations to relate more generally thors’ narrative—that provide opportunities for students
to other ethnic, gender, and stigmatized identities. to read about and practice course material in tandem. This
Nonetheless, we maintain an important dialog on immersive educational technology boosts student engage-
anti-Blackness, including a discussion of police shoot- ment, which leads to better understanding of concepts and
ings and activist groups. We expanded the discussion improved performance throughout the course.
of emotions as a core component of prejudice, through
which we included more physiological research on Learn More about Revel
prejudice into the chapter. Under the ways to reduce http://www.pearsonhighered.com/revel/
prejudice, we have extended the discussion of inter- Rather than simply offering opportunities to read
group contact to teach students about indirect contact, about and study social psychology, Revel facilitates
and we have streamlined the discussion of the jigsaw deep, engaging interactions with the concepts that mat-
classroom. The entire chapter was updated with new ter most. By providing opportunities to improve skills
examples from recent popular culture and interactive in analyzing and interpreting sources of psychological
components in Revel. evidence, for example, Revel engages students directly
• Social Psychology in Action chapters—“Using Social and immediately, which leads to a better understanding
Psychology to Achieve a Sustainable and Happy of course material. A wealth of student and instructor
Future,” “Social Psychology and Health,” and “Social resources and interactive materials can be found within
Psychology and the Law”—have been updated with Revel. Some of our favorites are mentioned in the infor-
many references to new research, but remain shorter mation that follows.
chapters. When we teach the course, we find that stu- For more information about all the tools and resources
dents are excited to learn about these applied areas. in Revel and access to your own Revel account for Social
At the same time, we recognize that some instructors Psychology, go to www.pearsonhighered.com/revel.
have difficulty fitting the chapters into their courses.
As with the previous edition, our approach remains to Instructor Resources
maintain a shortened length for the applied chapters to We know that instructors are “tour guides” for their stu-
make it easy to integrate these chapters into different dents, leading them through the exciting world of social
parts of the course in whatever fashion an instructor psychology in the classroom. As such, we have invested
deems best. SPA1, “Using Social Psychology to Achieve tremendous effort in the creation of a world-class collection
a Sustainable and Happy Future,” includes an updated of instructor resources that will support professors in their
opening example about the effects of climate change mission to teach the best course possible.
and new examples of ways in which students can both Coauthor Sam Sommers guided the creation of this
act in sustainable ways and maximize their well-being. supplements package, which has been reviewed and up-
In SPA2, “Social Psychology and Health,” we updated dated for the tenth edition. Here are the highlights of the
coverage on perceived control interventions among supplements we are pleased to provide:
nursing home residents and included a new interactive
on coping with stress. SPA3, “Social Psychology and PRESENTATION TOOLS AND CLASSROOM ACTIVITIES
Law,” has a new video about attentional blindness and • Social Psychology PowerPoint Collection (0134700732)
an interactive feature on best practices in eyewitness The PowerPoints provide an active format for pre-
identification procedures. senting concepts from each chapter and incorpo-
rating relevant figures and tables. Instructors can
Revel for Social Psychology choose from three PowerPoint presentations: a lec-
ture presentation set that highlights major topics
Revel™ from the chapters, a highly visual lecture presenta-
When students are engaged deeply, they learn more ef- tion set with embedded videos, or a PowerPoint
fectively and perform better in their courses. This simple collection of the complete art files from the text. The
xvi Preface
PowerPoint files can be downloaded from www work starts on the eleventh edition), and for frequently pro-
.pearsonhighered.com. viding excellent real-life examples that illustrate social psy-
• Instructor’s Resource Manual (0134700694) The chological concepts. He also gives special thanks to all of his
Instructor’s Manual includes key terms, lecture ideas, teachers of social psychology, for introducing him to the field,
teaching tips, suggested readings, chapter outlines, for continued support, and for serving as role models as in-
student projects and research assignments, Try It! exer- structors, mentors, researchers, and writers.
cises, critical-thinking topics and discussion questions, No book can be written and published without the
and a media resource guide. It has been updated for help of many people working with the authors behind the
the tenth edition with hyperlinks to ease facilitation of scenes, and our book is no exception. We need to give a
navigation within the Instructor’s Resource Manual. special thanks to Elizabeth Page-Gould for her tremendous
help in revising two of the chapters. Her deep knowledge
ASSESSMENT RESOURCES of social psychology and wonderful writing style contrib-
• Test Bank (0134700740) Each of the more than 2,000 uted greatly to this edition. We would also like to thank the
questions in this test bank is page-referenced to the text many colleagues who read one or more chapters of this edi-
and categorized by topic and skill level. Each question tion and of previous editions of the book.
in the test bank was reviewed by several instructors
to ensure that we are providing you with the best and Reviewers of the Tenth Edition
most accurate content in the industry. Jim Allen, State University of New York, College at Geneseo;
• MyTest Test Bank (0134677897) This Web-based test- Kathryn Anderson, Our Lady of the Lake University; Anila
generating software provides instructors “best in class” Bhagavatula, California State University–Long Beach; Amy
features in an easy-to-use program. Create tests and Bradshaw-Hoppock, Embry-Riddle Aeronautical University;
easily select questions with drag-and-drop or point- Ngoc Bui, University of La Verne; Bernardo Carducci, Indiana
and-click functionality. Add or modify test questions University Southeast; Alex Czopp, Western Washington
using the built-in Question Editor, and print tests in a University; Keith Davis, University of South Carolina;
variety of formats. The program comes with full techni- Michael Dudley, Southern Illinois University Edwardsville;
cal support. Heidi English, College of the Siskiyous; Joe Ferrari, DePaul
University; Christine Floether, Centenary College; Krista
Forrest, University of Nebraska at Kearney; Allen Gorman,
Acknowledgments Radford University; Jerry Green, Tarrant County College;
Dana Greene, University of North Carolina; Donnell Griffin,
Elliot Aronson is delighted to acknowledge the collabora-
Davidson County Community College; Lisa Harrison,
tion of Carol Tavris. He would also like to acknowledge the
California State University, Sacramento; Gina Hoover, Ohio
contributions of his best friend (who also happens to be his
State University; Jeffrey Huntsinger, Loyola University
wife of 60 years), Vera Aronson. Vera, as usual, provided in-
Chicago; Alisha Janowsky, University of Central Florida;
spiration for his ideas and acted as the sounding board for
Bethany Johnson, University of Nebraska–Omaha; Deborah
and supportive critic of many of his semiformed notions,
Jones, Columbia University; Suzanne Kieffer, University of
helping to mold them into more sensible analyses.
Houston; Marvin Lee, Tennessee State University; Alexandra
Tim Wilson would like to thank his graduate mentor,
Luong, University of Minnesota Duluth; Robyn Mallett,
Richard E. Nisbett, who nurtured his interest in the field
Loyola University Chicago; Brian Meier, Gettysburg College;
and showed him the continuity between social psychologi-
Andrea Mercurio, Boston University; Lori Nelson, University
cal research and everyday life. He also thanks the many stu-
of Iowa; Darren Petronella, Nassau Community College;
dents who have taken his course in social psychology over
Jennifer Rivers, Elms College; Kari Terzino, Des Moines Area
the years, for asking fascinating questions and providing
Community College; T. Joel Wade, Bucknell University; Angela
wonderful examples of social psychological phenomena in
Walker, Quinnipiac University; Chrysalis Wright, University
their everyday lives. Lastly, he thanks the many graduate
of Central Florida; Garry Zaslow, Nassau Community College;
students with whom he has had the privilege of working
Jie Zhang, University at Buffalo
for joining him in the ever-fascinating discovery of new so-
cial psychological phenomena.
Sam Sommers would like to acknowledge, first and fore-
Reviewers of Past Editions
most, the Sommers ladies, Marilyn, Abigail, and Sophia, for Jeffrey B. Adams, Saint Michael’s College; Bill Adler,
being patient with round-the-clock revision sessions, for tol- Collin County Community College; John R. Aiello, Rutgers
erating the constantly expanding mass of papers and books University; Charles A. Alexander, Rock Valley College;
on the floor of the study (he promises to clean them up before Sowmya Anand, Ohio State University; Nathan Arbuckle,
Preface xvii
Ohio State University; Art Aron, State University of New St. John Fisher College; William Rick Fry, Youngstown State
York, Stony Brook; Danny Axsom, Virginia Polytechnic University; Russell Geen, University of Missouri; Glenn
Institute and State University; Joan W. Baily, Jersey City State Geher, State University of New York at New Paltz; David
College; Norma Baker, Belmont University; Austin Baldwin, Gersh, Houston Community College; Frederick X. Gibbons,
University of Iowa; John Bargh, New York University; Iowa State University; Cynthia Gilliland, Louisiana State
William A. Barnard, University of Northern Colorado; Doris University; Genaro Gonzalez, University of Texas; Jessica
G. Bazzini, Appalachian State University; Arthur Beaman, Gonzalez, Ohio State University; Sara Gorchoff, University
University of Kentucky; Gordon Bear, Ramapo College; Susan of California, Berkeley; Beverly Gray, Youngstown State
E. Beers, Sweet Briar College; Kathy L. Bell, University of University; Gordon Hammerle, Adrian College; H. Anna
North Carolina at Greensboro; Leonard Berkowitz, University Han, Ohio State University; Judith Harackiewicz, University
of Wisconsin–Madison; Ellen S. Berscheid, University of of Wisconsin–Madison; Elaine Hatfield, University of Hawaii,
Minnesota; John Bickford, University of Massachusetts, Manoa; Vicki S. Helgeson, Carnegie Mellon University; Joyce
Amherst; Thomas Blass, University of Maryland; C. Hemphill, Cazenovia College; Tracy B. Henley, Mississippi
George Boeree, Shippensburg University; Lisa M. Bohon, State University; Ed Hirt, Indiana University; Harold
California State University, Sacramento; Jennifer Bosson, The Hunziker Jr., Corning Community College; David E. Hyatt,
University of Oklahoma; Chante C. Boyd, Carnegie Mellon University of Wisconsin–Oshkosh; Marita Inglehart, University
University; Peter J. Brady, Clark State Community College; of Michigan; Carl Kallgren, Behrend College, Pennsylvania
Kosha Bramesfeld, Pennsylvania State University; Kelly State University, Erie; Stephen Kilianski, Rutgers University;
A. Brennan, University of Texas, Austin; Richard W. Brislin, Bill Klein, Colby College; James D. Johnson, University of
East-West Center of the University of Hawaii; Jeff Bryson, North Carolina, Wilmington; Lee Jussim, Rutgers University;
San Diego State University; Melissa Burkley, Oklahoma State Stephen Kilianski, Rutgers University; Fredrick Koenig,
University; Amy Bush, University of Houston; Amber Bush Tulane University; Alan Lambert, Washington University,
Amspoker, University of Houston; Brad Bushman, Iowa State St. Louis; Emmett Lampkin, Kirkwook Community College;
University; Thomas P. Cafferty, University of South Carolina, Elizabeth C. Lanthier, Northern Virginia Community
Columbia; Melissa A. Cahoon, Wright State University; College; Patricia Laser, Bucks County Community College; G.
Frank Calabrese, Community College of Philadelphia; Michael Daniel Lassiter, Ohio University; Dianne Leader, Georgia
Caruso, University of Toledo; Nicholas Christenfeld, Institute of Technology; John Lu, Concordia University;
University of California, San Diego; Margaret S. Clark, Stephanie Madon, Iowa State University; John Malarkey,
Carnegie Mellon University; Russell D. Clark, III, University Wilmington College; Andrew Manion, St. Mary’s University
of North Texas; Susan D. Clayton, Allegheny College; of Minnesota; Allen R. McConnell, Michigan State University;
Megan Clegg-Kraynok, West Virginia University; Brian M. Adam Meade, North Carolina State University; Joann M.
Cohen, University of Texas, San Antonio; Florette Cohen, Montepare, Tufts University; Richard Moreland, University
Rutgers University; Jack Cohen, Camden County College; of Pittsburgh; Dave Nalbone, Purdue University–Calumet;
Steven G. Cole, Texas Christian University; Eric J. Cooley, Carrie Nance, Stetson University; Todd D. Nelson, Michigan
Western Oregon State University; Diana Cordova, Yale State University; Elaine Nocks, Furman University; Matylda
University; Traci Craig, University of Idaho; Jack Croxton, Osika, University of Houston; Cheri Parks, Colorado Christian
State University of New York, Fredonia; Keith E. Davis, University; W. Gerrod Parrott, Georgetown University; David
University of South Carolina, Columbia; Mary Ellen Dello Peterson, Mount Senario College; Mary Pritchard, Boise State
Stritto, Ball State University; Dorothee Dietrich, Hamline University; Cynthia K. S. Reed, Tarrant County College; Dan
University; Kate Dockery, University of Florida; Susann Richard, University of North Florida; Neal Roese, University
Doyle, Gainesville College; Steve Duck, University of Iowa; of Illinois; Darrin L. Rogers, Ohio State University; Joan
Michael G. Dudley, Southern Illinois University Edwardsville; Rollins, Rhode Island College; Paul Rose, Southern Illinois
Karen G. Duffy, State University of New York, Geneseo; Valerie University Edwardsville; Lee D. Ross, Stanford University;
Eastman, Drury College; Tami Eggleston, McKendree College; Alex Rothman, University of Minnesota; M. Susan Rowley,
Timothy Elliot, University of Alabama–Birmingham; Steve L. Champlain College; Delia Saenz, Arizona State University;
Ellyson, Youngstown State University; Cindy Elrod, Georgia Brad Sagarin, Northern Illinois University; Fred Sanborn,
State University; Kadimah Elson, University of California, San North Carolina Wesleyan College; Connie Schick, Bloomsburg
Diego/Grossmont College; Rebecca S. Fahrlander, University University; Norbert Schwartz, University of Michigan;
of Nebraska at Omaha; Alan Feingold, Yale University; Gretchen Sechrist, University at Buffalo; Richard C.
Edward Fernandes, East Carolina University; Phil Finney, Sherman, Miami University of Ohio; Paul Silvia, University
Southeast Missouri State University; Susan Fiske, University of North Carolina at Greensboro; Randolph A. Smith, Ouachita
of Massachusetts; Robin Franck, Southwestern College; Denise Baptist University; Linda Solomon, Marymount Manhattan
Frank, Ramapo College of New Jersey; Timothy M. Franz, College; Janice Steil, Adelphi University; Jakob Steinberg,
xviii Preface
Fairleigh Dickinson University; Mark Stewart, American We also thank the wonderful editorial staff of Pearson
River College; Lori Stone, University of Texas at Austin; for their expertise and professionalism, including Dickson
JoNell Strough, West Virginia University; T. Gale Thompson, Musslewhite (Editorial Director), Cecilia Turner (Content
Bethany College; Scott Tindale, Loyola University of Chicago; Producer), Christopher Brown (Executive Product
David M. Tom, Columbus State Community College; David Marketing Manager), Louis Fierro (Editorial Assistant),
Trafimow, New Mexico State University; Ruth Warner, St. and Angel Chavez (Project Manager). We would especially
Louis University; Anne Weiher, Metropolitan State College like to thank Thomas Finn (Developmental Editor), who
of Denver; Gary L. Wells, Iowa State University; Jackie provided expert guidance with constant good cheer and
White, University of North Carolina at Greensboro; Paul L. insight even through barrages of e-mail exchanges and at-
Wienir, Western Michigan University; Kipling D. Williams, tachments, and Amber Chow (Portfolio Manager), whose
University of Toledo; Tamara Williams, Hampton University; smart vision for the book, and commitment to making it as
Paul Windschitl, University of Iowa; Mike Witmer, Skagit good as it can be, have truly made a difference. Finally, we
Valley College; Gwen Wittenbaum, Michigan State University; thank Mary Falcon, but for whom we never would have
William Douglas Woody, University of Northern Colorado; begun this project.
Clare Zaborowski, San Jacinto College; William H. Zachry, Thank you for inviting us into your classroom. We wel-
University of Tennessee–Martin; Leah Zinner, University of come your suggestions, and we would be delighted to hear
Wisconsin–Madison your comments about this book.
Elliot Aronson
elliot@cats.ucsc.edu
Tim Wilson
tdw@virginia.edu
Sam Sommers
sam.sommers@tufts.edu
About the Authors
Elliot Aronson real-world problems. Dr. Aronson’s own recent books for general
audiences include Mistakes Were Made (but not by ME), with
When I was a kid, we were the only Jewish family in a vir- Carol Tavris, and a memoir, Not by Chance Alone: My Life as
ulently anti-Semitic neighborhood. I had to go to Hebrew a Social Psychologist.
school every day, late in the afternoon. Being the only
youngster in my neighborhood going to Hebrew school
made me an easy target for some of the older neighborhood Tim Wilson
toughs. On my way home from Hebrew school, after dark, One day when I was 8, a couple of older kids rode up on
I was frequently waylaid and roughed up by roving gangs their bikes to share some big news: They had discovered an
shouting anti-Semitic epithets. abandoned house down a country road. “It’s really neat,”
I have a vivid memory of sitting on a curb after one they said. “We broke a window and nobody cared!” My
of these beatings, nursing a bloody nose or a split lip, feel- friend and I hopped onto our bikes to investigate. We had
ing very sorry for myself and wondering how these kids no trouble finding the house—there it was, sitting off by
could hate me so much when they didn’t even know me. I itself, with a big, jagged hole in a first-floor window. We
thought about whether those kids were taught to hate Jews got off of our bikes and looked around. My friend found a
or whether, somehow, they were born that way. I wondered baseball-sized rock lying on the ground and threw a per-
if their hatred could be changed—if they got to know me fect strike through another first-floor window. There was
better, would they hate me less? I speculated about my own something exhilarating about the smash-and-tingle of shat-
character. What would I have done if the shoe were on the tering glass, especially when we knew there was nothing
other foot—that is, if I were bigger and stronger than they, wrong with what we were doing. After all, the house was
would I be capable of beating them up for no good reason? abandoned, wasn’t it? We broke nearly every window in
I didn’t realize it at the time, of course, but eventually I the house and then climbed through one of the first-floor
discovered that these were profound questions. And some windows to look around.
30 years later, as an experimental social psychologist, I had It was then that we realized something was terribly
the great good fortune to be in a position to answer some of wrong. The house certainly did not look abandoned. There
those questions and to invent techniques to reduce the kind were pictures on the wall, nice furniture, books in shelves.
of prejudice that had claimed me as a victim. We went home feeling frightened and confused. We soon
Elliot Aronson is Professor Emeritus at the University of learned that the house was the home of an elderly couple
California at Santa Cruz and one of the most renowned social psy- who were away on vacation. Eventually, my parents dis-
chologists in the world. In 2002, he was chosen as one of the 100 covered what we had done and paid a substantial sum to
most eminent psychologists of the twentieth century. Dr. Aronson repair the windows. For years, I pondered this incident:
is the only person in the 120-year history of the American Psycho- Why did I do such a terrible thing? Was I a bad kid? I didn’t
logical Association to have received all three of its major awards: think so, and neither did my parents. How, then, could a
for distinguished writing, distinguished teaching, and distin- good kid do such a bad thing? Even though the neighbor-
guished research. Many other professional societies have honored hood kids said the house was abandoned, why couldn’t my
his research and teaching as well. These include the American friend and I see the clear signs that someone lived there?
Association for the Advancement of Science, which gave him its How crucial was it that my friend was there and threw
highest honor, the Distinguished Scientific Research award; the the first rock? Although I didn’t know it at the time, these
American Council for the Advancement and Support of Educa- reflections touched on several classic social psychological
tion, which named him Professor of the Year of 1989; the Society issues, such as whether only bad people do bad things,
for the Psychological Study of Social Issues, which awarded him whether the social situation can be powerful enough to
the Gordon Allport prize for his contributions to the reduction of make good people do bad things, and the way in which
prejudice among racial and ethnic groups; and the William James our expectations about an event can make it difficult to see
Award from the Association for Psychological Science. In 1992, it as it really is. Fortunately, my career as a vandal ended
he was named a Fellow of the American Academy of Arts and Sci- with this one incident. It did, however, mark the beginning
ences. A collection of papers and tributes by his former students of my fascination with basic questions about how people
and colleagues, The Scientist and the Humanist, celebrates his understand themselves and the social world—questions I
contributions to social psychological theory and its application to continue to investigate to this day.
xix
xx About the Authors
Tim Wilson did his undergraduate work at Williams College had watched was of an actor, and in some versions of the
and Hampshire College and received his PhD from the University study he mentioned having a girlfriend. In other versions,
of Michigan. Currently Sherrell J. Aston Professor of Psychology he mentioned a boyfriend. What the researchers were actu-
at the University of Virginia, he has published numerous articles ally studying was how this social category information of
in the areas of introspection, attitude change, self-knowledge, and sexual orientation would influence participants’ attitudes
affective forecasting, as well as a recent book, Redirect: The Sur- about the interaction.
prising New Science of Psychological Change. His research And then she took out a tape measure.
has received the support of the National Science Foundation and The tape measure was to gauge how close to my part-
the National Institute for Mental Health. He has been elected ner’s chair I had placed my own chair, the hypothesis being
twice to the Executive Board of the Society for Experimental So- that discomfort with a gay partner might manifest in terms
cial Psychology and is a Fellow in the American Psychological of participants placing their chairs farther away. Greater
Society and the Society for Personality and Social Psychology. In comfort with or affinity for the partner was predicted to
2009, he was named a Fellow of the American Academy of Arts lead to more desire for proximity.
and Sciences. In 2015 he received the William James Fellows And at that, I was hooked. The little voice in my head
Award from the Association for Psychological Science. Wilson had grown from a whisper to a full-throated yell that this
has taught the Introduction to Social Psychology course at the was a field I could get excited about. First of all, the re-
University of Virginia for more than 30 years. In 2001 he was searchers had tricked me. That, alone, I thought was, for
awarded the University of Virginia All-University Outstand- lack of a better word, cool. But more important, they had
ing Teaching Award, and in 2010 was awarded the University of done so in the effort to get me and my fellow participants
Virginia Distinguished Scientist Award. to reveal something about our attitudes, preferences, and
tendencies that we never would have admitted to (or per-
Sam Sommers haps even would have been aware of) had they just asked
us directly. Here was a fascinatingly creative research de-
I went to college to major in English. I only found myself in sign, being used in the effort to study what struck me as an
an Intro to Psychology course as a second-semester fresh- incredibly important social issue.
man because, well, it just seemed like the kind of thing you Like I said, I was hooked. And I look forward to help-
did as a second-semester freshman. It was when we got to ing to introduce you to this field that caught me by surprise
the social psychology section of the course that a little voice back when I was a student and continues to intrigue and
in my head starting whispering something along the lines inspire me to this day.
of, Hey, you’ve gotta admit this is pretty good stuff. It’s a lot like Sam Sommers earned his BA from Williams College and his
the conversations you have with your friends about daily life, but PhD from the University of Michigan. Since 2003 he has been a
with scientific data. faculty member in the Department of Psychology at Tufts Uni-
As part of the class, we had the opportunity to partici- versity in Medford, Massachusetts. His research examines is-
pate in research studies for course credit. So one day I found sues related to stereotyping, prejudice, and group diversity, with
myself in an interaction study in which I was going to work a particular interest in how these processes play out in the legal
on solving problems with a partner. I walked in and it was domain. He has won multiple teaching awards at Tufts, includ-
clear that the other guy had arrived earlier—his coat and ing the Lerman-Neubauer Prize for Outstanding Teaching and
bag were already hanging on the back of a chair. I was led to Advising and the Gerald R. Gill Professor of the Year Award. He
another, smaller room and shown a video of my soon-to-be was also inducted into the Tufts Hall of Diversity for his efforts
partner. Then I was given a series of written questions about to promote an inclusive climate on campus for all students. He
my perceptions of him, my expectations for our upcoming has testified as an expert witness on issues related to racial bias,
session together, and so forth. Finally, I walked back into the jury decision making, and eyewitness memory in criminal trial
main area. The experimenter handed me a chair and told proceedings in eight states. He has written two general audience
me to put it down anywhere next to my partner’s chair, and books related to social psychology: Situations Matter: Under-
that she would go get him (he, too, was presumably com- standing How Context Transforms Your World (2011) and
pleting written questionnaires in a private room). This Is Your Brain on Sports: The Science of Underdogs,
So I did. I put my chair down, took a seat, and waited. the Value of Rivalry, and What We Can Learn from the
Then the experimenter returned, but she was alone. She T-shirt Cannon (2016). He is also co-author of Invitation to
told me the study was over. There was no other participant; Psychology (7th edition), along with Carole Wade, Carol Tavris,
there would be no problem solving in pairs. The video I and Lisa Shin.
Special Tips for Students
“T
here is then creative reading as well as crea- to other people. Still others are short quizzes that illustrate
tive writing,” said Ralph Waldo Emerson in social psychological concepts.
1837, and that aptly sums up what you need to Watch the videos. Our carefully curated collection of in-
know to be a proficient student: Be an active, creative con- terviews, news clips, and research study reenactments is
sumer of information. How do you accomplish that feat? designed to enhance, and help you better understand, the
Actually, it’s not difficult. Like everything else in life, it just concepts you’re reading. If you can see the concept in ac-
takes some work—some clever, well-planned, purposeful tion, it’s likely to sink in a little deeper.
work. Here are some suggestions about how to do it.
xxi
xxii Special Tips for Students
closed. Can you do it? How good was your version? of a social psychologist—and try to apply what you
Did you omit anything important? Did you get stuck are learning to the behavior of friends, acquaintances,
at some point, unable to remember what comes next? If strangers, and, yes, even yourself. In each chapter you
so, you now know that you need to go over that infor- will see how other students have done this in brief
mation in more detail. You can also study with some- videos called #SurvivalTips. Make sure you use the
one else, describing theories and studies to each other Try It! exercises. You will find out how much social
and seeing if you’re making sense. psychology can help us understand our lives. When
• If you have trouble remembering the results of an im- you read the news, think about what social psychol-
portant study, try drawing your own version of a graph ogy has to say about current events and behaviors; we
of the findings (you can use our data graphs for an idea believe you will find that your understanding of daily
of how to proceed). You will probably find that you life is richer. If you notice a news article that you think
remember the research results much better in pictorial is an especially good example of “social psychology
form than in words. Draw the information a few times in action,” please send it to us, with a full reference to
and it will stay with you. where you found it and on what page. If we decide to
use it in the next edition of this book, we’ll list your
• Remember, the more you work with the material, the
name in the Acknowledgments.
better you will learn and remember it. Write it in your
own words, talk about it, explain it to others, or draw We realize that 10 years from now you may not re-
visual representations of it. member all the facts, theories, and names you learn now.
• Last but not least, remember that this material is a Although we hope you will remember some of them, our
lot of fun. You haven’t even started reading the book main goal is for you to take with you into your future a
yet, but we think you’re going to like it. In particu- great many of the broad social psychological concepts pre-
lar, you’ll see how much social psychology has to tell sented herein—and, perhaps more important, a critical and
you about your real, everyday life. As this course pro- scientific way of thinking. If you open yourself to social
gresses, you might want to remind yourself to observe psychology’s magic, we believe it will enrich the way you
the events of your daily life with new eyes—the eyes look at the world and the way you live in it.
Chapter 1
Introducing Social
Psychology
1
2 Chapter 1
Revel Interactive
SURVEY RESULTS
Do you consider yourself good at predicting how people around you will behave and
react under different circumstances?
Yes
No
It is a pleasure to be your tour guides as we take you on a journey through the world of
social psychology. As we embark on this journey, our hope is to convey our excitement
about social psychology—what it is and why it matters. Not only do we, the authors,
enjoy teaching this stuff (which we’ve been doing, combined, for more than 100 years),
we also love contributing to the growth and development of this field. In addition to
being teachers, each of us is a scientist who has contributed to the knowledge base that
makes up our discipline. Thus, not only are we leading this tour, we also helped create
some of its attractions. We will travel to fascinating and exotic places like prejudice,
love, propaganda, education, conformity, aggression, compassion… all the rich variety
and surprise of human social life. Ready? OK, let’s go!
Let’s begin with a few examples of the heroic, touching, tragic, and puzzling
things that people do:
• Jorge Munoz is a school bus driver during the day but works a different “job” at
night: Feeding the hungry. When he gets home from his last school bus run, he
and his family cook meals for dozens of people using donated food and their own
money. They then serve the food to people down on their luck who line up at a
street corner in Queens, New York. Over a 4-year period Munoz has fed more than
70,000 people. Why does he do it? “When they smile,” Munoz says, “That’s the
way I get paid.” (http://www.karmatube.org/videos.php?id=1606)
• Kristen has known Martin for 2 months and feels that she is madly in love with
him. “We’re soul mates!” she tells her best friend. “He’s the one!” “What are you
thinking?” says the best friend. “He’s completely wrong for you! He’s as different
from you as can be—different background, religion, politics; you even like differ-
ent movies.” “I’m not worried,” says Kristen. “Opposites attract. I know that’s
true; I read it on Wikipedia!”
• Janine and her brother Oscar are arguing about fraternities. Janine’s college
didn’t have any, but Oscar is at a large state university in the Midwest, where he
has joined Alpha Beta. He went through a severe and scary hazing ritual to join,
and Janine cannot understand why he loves these guys so much. “They make
the pledges do such stupid stuff,” she says. “They humiliate you and force you
to get sick drunk and practically freeze to death in the middle of the night. How
can you possibly be happy living there?” “You don’t get it,” Oscar replies. “Alpha
Beta is the best of all fraternities. My frat brothers just seem more fun than most
other guys.”
• Abraham Biggs Jr., age 19, had been posting to an online discussion board for
2 years. Unhappy about his future and that a relationship had ended, Biggs an-
nounced on camera that he was going to commit suicide. He took an overdose
of drugs and linked to a live video feed from his bedroom. None of his hun-
dreds of observers called the police for more than 10 hours; some egged him on.
Paramedics reached him too late, and Biggs died.
Introducing Social Psychology 3
Why do many people help complete strangers? Is Kristen right that opposites at-
tract or is she just kidding herself? Why did Oscar come to love his fraternity brothers
despite the hazing they had put him through? Why would people watch a troubled
young man commit suicide in front of their eyes, when, by simply flagging the video
to alert the website, they might have averted a tragedy? How could hundreds of peo-
ple be induced to kill their own children and then commit suicide?
All of these stories—the good, the bad, the ugly—pose fascinating questions about
human behavior. In this book, we will show you how social psychologists go about Social Psychology
answering them. The scientific study of the way in
which people’s thoughts, feelings,
and behaviors are influenced by
the real or imagined presence of
Social Influence
LO 1.1 Define social psychology and distinguish it from other disciplines.
The effect that the words, actions,
The task of the psychologist is to understand and predict human behavior. To do or mere presence of other people
so, social psychologists focus on the influence other people have on us. More for- have on our thoughts, feelings,
mally, social psychology is the scientific study of the way in which people’s thoughts, attitudes, or behavior
feelings, and behaviors are influenced by the
real or imagined presence of other people
(Allport, 1985). When we think of social in-
fluence, the kinds of examples that readily
come to mind are direct attempts at persua-
sion, whereby one person deliberately tries
to change another person’s behavior or atti-
tude. This is what happens when advertisers
use sophisticated techniques to persuade us
to buy a particular brand of deodorant, or
when our friends try to get us to do some-
thing we don’t really want to do (“Come on,
have another beer!”), or when the bullies use
force or threats to get what they want.
The study of direct attempts at social
influence is a major part of social psychol-
ogy and will be discussed in our chap-
ters on conformity, attitudes, and group
processes. To the social psychologist, how-
ever, social influence is much broader than
attempts by one person to change another Our thoughts, feelings, and actions are influenced by our immediate surroundings,
person’s behavior. Social influence shapes including the presence of other people—even mere strangers.
4 Chapter 1
Try It!
Conflicting Social Influences
Think of situations in which you feel conflicting pressures: your altogether different. Are there situations like this in which you
parents (or other influential adults in your life) would like you to feel conflicting pressures from your parents versus your friends?
do one thing, but your friends would like you to do something How do you decide how to act in these situations?
our thoughts and feelings as well as our overt acts, and takes many forms other than
deliberate attempts at persuasion. For example, we are often influenced merely by the
presence of other people, including perfect strangers who are not interacting with us.
Other people don’t even have to be present: We are governed by the imaginary ap-
proval or disapproval of our parents, friends, and teachers and by how we expect
others to react to us. Sometimes these influences conflict with one another, and social
psychologists are especially interested in what happens in the mind of an individual
when they do. For example, conflicts frequently occur when young people go off to
college and find themselves torn between the beliefs and values they learned at home
and the beliefs and values of their professors or peers. (See the Try It! above) We will
spend the rest of this introductory chapter expanding on these issues, so that you will
get an idea of what social psychology is, what it isn’t, and how it differs from other,
related disciplines.
In an environment where food is scarce, giraffes that happened to have long necks
could feed on foliage that other animals couldn’t reach. These giraffes were more likely
to survive and reproduce offspring than were giraffes with shorter necks, the story
goes, such that the “long neck” gene became dominant in subsequent generations.
But what about social behaviors, such as the tendency to be aggressive toward
a member of one’s own species or the tendency to be helpful to others? Is it possible
that social behaviors also have genetic determinants that evolve through the process of
natural selection, and if so, is this true in human beings as well as other animals? These
Evolutionary Psychology are the questions posed by evolutionary psychology, which attempts to explain social
The attempt to explain social behavior in terms of genetic factors that have evolved over time according to the prin-
behavior in terms of genetic fac- ciples of natural selection. The core idea is that evolution occurs very slowly, such that
tors that have evolved over time social behaviors that are prevalent today, such as aggression and helping behavior, are
according to the principles of a result, at least in part, of adaptations to environments in our distant past (Brown &
natural selection Cross, 2017; Buss, 2005; Neuberg, Kenrick, & Schaller, 2010). We will discuss in upcom-
ing chapters how evolutionary theory explains social behavior (e.g., Chapter 10 on in-
terpersonal attraction, Chapter 11 on prosocial behavior, and Chapter 12 on aggression).
We note here that a lively debate has arisen over the testability of evolutionary
hypotheses. Because current behaviors are thought to be adaptations to environmental
conditions that existed thousands of years ago, psychologists make their best guesses
about what those conditions were and how specific kinds of behaviors gave people a
reproductive advantage. But these hypotheses are obviously impossible to test with
the experimental method. And just because hypotheses sound plausible does not
mean they are true. For example, some scientists now believe that giraffes did not
acquire a long neck to eat leaves in tall trees. Instead, they suggest, long necks first
evolved in male giraffes to gain an advantage in fights with other males over access to
females (Simmons & Scheepers, 1996). Which of these explanations is true? It’s hard to
tell. Evolutionary explanations can’t be tested directly, because after all, they involve
hypotheses about what happened thousands of years ago. They can, however, suggest
novel hypotheses about why people do what they do in today’s world, which can then
be put to the test, as we will see in later chapters.
Well, if we aren’t going to rely solely on an evolutionary or biological approach,
how else might we explain why people do what they do, such as in the examples
that opened this chapter? If you are like most people, when you read these examples
you assumed that the individuals involved had some weaknesses, strengths, and
personality traits that led them to respond as they did. Some people are leaders and
others are followers; some people are public-spirited and others are selfish; some
are brave and others are cowardly. Perhaps the people who failed to get help for
Abraham Biggs were lazy, timid, selfish, or heartless. Given what you know about
their behavior, would you loan them your car or trust them to take care of your
new puppy?
Explaining people’s behavior in terms of their traits is the work of personality
psychologists, who generally focus on individual differences, that is, the aspects of peo-
ple’s personalities that make them different from others. Research on personality in-
creases our understanding of human behavior, but social psychologists believe that
explaining behavior primarily through personality traits ignores a critical part of the
story: the powerful role played by social influence.
Consider again the tragedy at Jonestown. Remember that it was not just a hand-
ful of people who committed suicide there, but almost 100% of them. It is highly im-
probable that they were all mentally ill or had the same constellation of personality
traits. If we want a richer, more thorough explanation of this tragic event, we need to
understand what kind of power and influence a charismatic figure like Jim Jones pos-
sessed, the nature of the impact of living in a closed society cut off from other points of
view, and other factors that could have caused mentally healthy people to obey him. In
fact, as social psychologists have shown, the social conditions at Jonestown were such
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was the matter, just as she reached the bottom.
"What ails the child?" said Mother, rather sharply. "The man
would wait no longer, and now the poor woman must go
without her cloak."
"Well, well, I wont scold you, child, but remember the next
time you are sent on an errand that your business is to do
the errand, and try rather to follow the example of St.
Anthony, and be in two places at once."
"Perhaps it would be well to pick out one, and keep him for
a model," said I.
"Well, St. Clare did not obey her parents either; she ran
away from her father's house at midnight, and went to St.
Frances!"
"Yes, but that was because she had such a high vocation," I
answered, "and her parents opposed her. I suppose that is
different. Anyhow, Amice, we can do as we are told, and
that is always a comfort. Perhaps it is the safest way for
girls like us."
"If we had our Lord's life, that would be the best of all,"
continued Amice, not paying much attention to my words:
"but then, of course, we never could hope to follow that,
when we cannot even reach the example of Saint Francis
and Saint Clare. Anyhow, I wish I could read it for once—all
of it."
"Why, Amice, how can you say such a thing?" said I, rather
sharply, I am afraid. "Don't you know what Father Fabian
said in his sermon—that it was the reading of the Scriptures
by unlearned men which made all the heresies and schisms
which have come up in Germany and the Low Countries?"
"I don't think you can do anything better with it than to let
it alone and think about something else," says I, and so the
matter ended.
CHAPTER III.
The Sisters are not fond of this shrine, holy as it is, and I
think they are afraid of it. Indeed I know Sister Bridget told
me that if an unfaithful nun were to watch there over night,
she would be found dead on the floor in the morning—if
indeed a ghost or demon did not arise from the vault and
drag her down to a living death below.
"I should not think a ghost would dare to come into the
sacred place!" said Amice.
"Tell us about it, dear Mother, will you?" said Amice and I
both together; and Amice added, "See, here is a nice seat,
and the warm sun is good for your pains, you know."
So she sat down, the good old soul, and Amice and I on
stones at her feet, and she told us the tale. I will set it
down just as I remember it.
"You must know, my children, that I was a giddy young girl
in attendance on the Queen—not the Queen that now is, but
Queen Elizabeth, wife of Henry the Seventh, this King's
father—when I went with my mistress to make a retreat at
the convent of the poor Clares, in London—"
"Yes, the very same; but don't you put me out. Where was
I?"
"O yes. Well, I had been a giddy girl, as I told you, but I
had been somewhat sobered of late, because my cousin
Jack, whom my father always meant I should wed, had
been on the wrong side in the late troubles, and was in
hiding at that time. Now, I liked Jack right well, and was
minded to marry none other; but I was a King's ward, my
father being dead, and I having a good fortune. So I had a
many suitors, and I knew the King was favorable to a
knight, Sir Edward Peckham, of Somerset, who had come to
him with help just at the right time. Now, I wanted nobody
but Jack; but of all my suitors there was none that I
misliked so much as Sir Edward Peckham!"
"Children, I was like one distracted, and I was all but ready
to cast myself away, body and soul. The Mother Superior
marked my grief, and I was won to tell her the whole. She
was an austere woman—not one bit like our Mother—but
she was very kind to me in my trouble—"
"That she is, that she is, child; but there may be a
difference in saints, you know. Well, Mother Superior pitied
my grief, and soothed me, and when I was quieted like, she
councilled me to watch all night before a shrine in which
were some very holy relics—specially part of the veil of St.
Clare, our blessed founder."
"'Perhaps the Saint may take pity on you and show you the
way out of your present troubles,' said she. 'Fast this day
from all food, my daughter, and this night I will myself
conduct you to the shrine where you are to watch.'"
"Well, children, I did fast and say my rosary all the rest of
the day, till I was ready to drop; and at nine at night the
Mother Superior led me to a little chapel off the church,
where was the shrine of St. Clare. It was all dark—only
looking toward the church I could just see the glimmer of
the ever-burning lamp, before the Holy Sacrament of the
Altar. Here she left me, and here I was to kneel till daylight,
saying my prayers and the seven psalms."
"I don't see how you could kneel so long," said Amice.
We had no time for any more talk just then, but ever since I
have been turning over in my mind what Mother Mary
Monica said. It does seem dreadful to me—the thought of
watching all night and alone in that dreary place without a
light. To be sure, the moon is at the full, and would shine
directly into the great window, but then those dreadful
vaults, and Sister Bridget's story do so run in my head.
Every time the wind shook the ivy or whistled in the
loopholes of the stones, I should fancy it a rustle among the
graves below, or the grating of that heavy door on its
hinges. And then, so cold and damp.
CHAPTER IV.
"If she wants to send the child after her mother, she has
taken the next way to do it," I heard her mutter to herself.
"Why, dear Mother, should you have such fears for me," I
asked. "I have lately confessed (and so I had the day
before), and I am sure I am not false to my vows, because
I have never taken any. Why, then, should the demon have
power over me?"
"I was not thinking of the demon, child, but of the damp,"
answered Mother Gertrude, in her matter-of-fact way.
"However I say no more. I know how to be obedient, after
all these years. And nobody can deny but it is a good
daughter's heart which moves thee, my child, and so God
and all the Saints bless thee."
Oh, what a lone and long night it was! I did not mind it so
much before midnight, for the moon shone fair into the
great east window, and two nightingales, in the garden
outside, answered each other most melodiously from side to
side. My mother ever loved the nightingale above all other
birds, because she said its song reminded her of her young
days in the midland of England. They are rare visitors with
us. But, as I said, dear mother ever loved this bird's song,
and now their voices seemed to come as a message from
herself, in approval of what I was doing. I knelt on the cold
stones, before our Lady's shrine, saying my rosary, and
repeating of Psalms, and the first two hours did not seem so
very long. But the birds stopped singing. The moon moved
on her course, so that the chapel was left almost in
darkness. The south-west wind rose and brought with it all
kinds of dismal sounds, now moaning and sobbing at the
casement, and shaking it as if to gain an entrance; now, as
it seemed, whispering in the vaults under my feet, as if the
ghosts might be holding a consultation as to the best way of
surprising me. Anon, the great heavy door of which I have
before spoken, did a little jar on its hinges, and from behind
it came, as it seemed, the rustling of wings, and then a
thrilling cry as of a soul in pain.
If that had been all, there had been no great harm done,
mayhap; but from praying for Dick, I fell to thinking of him,
and recalling all our passages together, from the early days
when my father used to set me behind him on the old pony,
and when we used to build forts and castles on the sand of
the shore, to our last sad parting, almost a year ago.
"I will consider of that," said he. "You are a Latin scholar,
and can write a good hand, they tell me."
I assured him that I could write fair and plain, and had a
good knowledge of Latin, so that I could read and write it
with ease.
"Ah, well!" said he. "We must find some way to turn these
gifts to account. Meantime, daughter, be busy in whatever
you find to do whereby you can help others; say your
psalms, and meditate on them, and never trouble thyself
about the devil."
"Do you really think—" said she, and then she stopped.
"Do you think you have any ground for your confidence
about your mother, from that verse in the Psalm?"
"It is very lovely," said Amice, with a sigh. "It is like some of
the visions of the Saints. I think, Rosamond, you will be a
Saint, like St. Clare or St. Catherine."
"I don't believe it," said I. "It is a great deal more in your
way than mine."
We were busy in the garden while we were talking,
gathering rosemary and violets for Mother Gertrude to
distil. Amice had her lap full of rosemary, and she sat down
and began pulling it into little bits.
"To tell you the truth, I never ask myself whether I like it or
not," I answered her. "What is the use? I had no choice in
the matter myself. Here I am, and I must needs make the
best of it. There would be little profit in my asking myself
whether I really liked to be a woman instead of a man. I
like being here in the garden, pulling flowers for Mother
Gertrude, and I like taking care of the books, dusting them
and reading a bit here and there, and I like singing in the
church, and working for the poor folk, though I should like
still better to teach them to work for themselves."
"Did you ever hear of any one who had not?" said I,
laughing. "But to return your question upon yourself, Amice,
how do you like the notion of being a nun?"