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(Download PDF) Floriculture Designing Merchandising 4Th Edition DR Charles P Griner Online Ebook All Chapter PDF
(Download PDF) Floriculture Designing Merchandising 4Th Edition DR Charles P Griner Online Ebook All Chapter PDF
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FLORICULTURE
Designing & Merchandising
FOURTH EDITION
Charles Griner
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Preface ix Résumé 10
Acknowledgments xv Letter of Recommendation 16
Follow-Up Call or Email 16
The Interview 17
SECTION 1 After the Interview 17
An Introduction Summary 18
to the Floriculture Review Questions 18
Student Activities 18
Industry 3
UNIT 2 l The History of Floral Design 19
UNIT 1 l Exploring Careers in the Retail Introduction 20
Flower Business 4 Classical Period 20
Introduction 5 Egyptian Period (2800–28 bc) 20
Types of Flower Shops 5 Greek Period (600–46 bc) 20
Full-Service Shop 5 Roman Period (28 bc–ad 325) 21
Specialty Shop 5 Byzantine Period (ad 320–600) 21
Carriage Trade Shop 5 European Periods of Floral Design 22
Stem Shop 5 Middle Ages (ad 476–1400) 22
Studio Operation 5 Renaissance (ad 1400–1600) 22
Franchise Shop 5 Baroque Period (ad 1600–1775) 23
Mass-Market Shop 6 Dutch-Flemish Period (ad 1600–1750) 23
Wholesale Florist 6 French Period (ad 1600–1814) 23
Job Opportunities in the Retail Flower Shop 6 English-Georgian Period (ad 1714–1760) 24
Managerial and Supervisory: Victorian Period (ad 1820–1901) 24
Owner or Manager 6 American Periods of Floral Design 24
Technical: Designer 7 Early American Period (ad 1620–1720) 24
Technical: Designer’s Assistant 7 Colonial Williamsburg Period
Service Worker: Salesperson 8 (ad 1714–1780) 25
Service Worker: Office Worker 8 American Federal Period (ad 1780–1820) 25
Service Worker: Delivery Person 8 Twentieth-Century American Flower
Training for a Job in the Retail Flower Shop 9 Arrangements 25
Locating Job Opportunities 9 Oriental Flower Arranging 25
Employability Portfolio 10 Summary 26
Letter of Introduction 10 Review Questions 26
Table of Contents 10 Student Activities 27
Letter of Application 10
Job Application Form 10
iii
Loss of Food 49
SECTION 2 Disease 49
Getting Started: Ethylene Gas 49
The Basics of Water Quality 51
Design 29 Conditioning Flowers 51
Antitranspirants 55
Summary 55
UNIT 3 l Principles of Design 30 Review Questions 56
Introduction 31 Student Activities 56
Design Principles 31
Balance 31 UNIT 6 l Mechanics and Supplies
Proportion and Scale 32 Used in Floral Design 57
Focal Point 33 Introduction 58
Emphasis 34 Containers 58
Rhythm 34 Texture 58
Harmony 35 Shape 58
Unity 35 Size 58
Design Elements 35 Color 59
Line 35 Floral Foam 59
Form 37 Adhesive Materials 60
Texture 37 Cutting Tools 61
Color 37 Picks 62
General Guidelines 42 Summary 66
Summary 42 Review Questions 66
Review Questions 42 Student Activities 66
Student activities 43
UNIT 7 l Selecting Wire and Wiring
UNIT 4 l Selection of Cut Flowers
Flowers 67
and Greens 44
Introduction 68
Introduction 45 Selecting Wires 68
Flower and Foliage Classification 45 Sizes and Uses of Wire 68
Line Flowers 45 Methods of Wiring Flowers 69
Mass Flowers 46 Floral Taping 73
Filler Flowers 46 Summary 74
Form Flowers 46 Review Questions 74
Summary 46 Student Activities 75
Review Questions 47
Student Activities 47 UNIT 8 l Selecting Ribbons and
UNIT 5 l Conditioning and Storing Cut Tying Bows 76
Introduction 77
Flowers and Greens 48
Selecting Ribbons 77
Introduction 49 Ribbon Sizes 78
Common Reasons for Early Flower Tying a Bow 79
Deterioration 49 Summary 84
Low Water Absorption 49
Loss of Water 49
iv CONTENTS
Review Questions 85 The Isosceles Triangle 137
Student Activities 85 Centerpiece Designs 139
The Asymmetrical Triangle 141
The Scalene Triangle 143
SECTION 3 The Right Triangle 144
Basic Summary 146
Arrangements 87 Review Questions 146
Student Activities 147
CONTENTS v
Minor Holidays 197 UNIT 18 l Drying Flowers 238
Holiday Balloons 198 Introduction 239
Equipment 198 Hanging Method 239
Inflating Balloons 199 Desiccant-Drying 239
Summary 200 Fine Sand and Borax 240
Review Questions 201 Cornmeal and Borax 240
Student Activities 201 Kitty Litter 240
Silica Gel 240
UNIT 16 l Wedding Flowers 202 Microwave Drying 240
Introduction 203 Glycerin 242
Bridal Consultations 203 Bleaching and Dyeing 243
The Wedding Order Form 203 Summary 243
Bridal and Attendant Bouquets 206 Review Questions 243
Arm Bouquets 206 Student Activities 244
Hand-Tied Bouquets 209
Colonial Nosegay in a Bouquet Holder 212 UNIT 19 l Arranging Permanent
Cascading Bouquets 215 Flowers 245
Corsages and Boutonnieres 219
Introduction 246
Ceremonial Decorations 219
Silk Flowers 246
The Entry and Vestibule 219
Paper Flowers 247
Aisles and Pews 219
Dried and Preserved Flowers 247
The Altar 220
Freeze-Dried Flowers 247
Reception Decorations 222
Identifying Dried and Preserved Flowers 247
Serving Tables 222
Mechanics For Permanent Flowers 247
The Cake Table 223
Contemporary Arrangements 250
Groom’s Cake Table 223
Summary 252
Punch and Champagne Tables 224
Review Questions 252
Additional Reception Hall
Student Activities 253
Decorations 224
Rehearsal Dinner 225
Delivery of the Wedding Flowers 225
SECTION 5
Summary 226
Review Questions 226 Indoor Plants 255
Student Activities 226
vi CONTENTS
Review Questions 260 Sending Flowers by Wire 285
Student Activities 261 Benefits of a Wire Service 285
Using a Wire Service 286
UNIT 21 l Decorating Potted Plants 262 Selling Over the Internet 286
Introduction 263 Summary 287
Poly Foil 263 Review Questions 287
Preformed Pot Covers 266 Student Activities 287
Jardinieres 268
Decorating Dish Gardens 269 UNIT 24 l Displays 289
Care of Potted Plants in the Shop 270 Introduction 290
Light 270 Primary Purposes of Displays 290
Watering 270 Attract Attention 290
Temperatures 271 Arouse Interest 290
Summary 271 Create Desire 290
Review Questions 271 Initiate Buying 291
Student Activities 271 Secondary Purposes 291
Artistic Display 291
Categories of Display 292
SECTION 6 Theme Displays 292
Business Operations Product-Oriented Displays 292
Designing Display Arrangements 293
and Professional Repetition Arrangement 293
Development 273 Step Arrangement 293
Zigzag Arrangement 294
UNIT 22 l Pricing Strategies 274 Pyramid Arrangement 294
Introduction 275 Radiation Arrangement 295
Determining the Unit Summary 295
Cost of Goods 275 Review Questions 295
Standard Ratio Markup Pricing 276 Student Activities 296
Retail Cost of Goods Plus Labor 277
Divisional Percentage Pricing Method 277 UNIT 25 l Delivery 297
Leader Pricing 278 Introduction 298
Summary 278 The Delivery Person 298
Review Questions 278 Training 298
Student Activities 279 The Delivery Vehicle 299
Delivery Categories and Charges 299
UNIT 23 l Selling in the Flower Shop 280 Processing an Order for Delivery 300
Introduction 281 Loading the Delivery Vehicle 300
Characteristics of a Professional Salesperson 281 Making the Delivery 301
A Friendly, Helpful Attitude 281 Delivery Pools 301
Thorough Product Knowledge 281 Summary 301
Effective Selling Skills 282 Review Questions 302
Selling by Telephone 284 Student Activities 302
The Telephone Sales Presentation 284
CONTENTS vii
UNIT 26 l Professional Organizations 303 APPENDIX A l Cut Flowers 309
Introduction 304
Trade Organizations 304
APPENDIX B l Cut Foliages 321
SAF (Society of American Florists) 304 APPENDIX C l Dried Materials 328
AAF (American Academy of
Floriculture) 305 APPENDIX D l Foliage Houseplants 333
AIFD (American Institute
of Floral Designers) 305 APPENDIX E l Permanent Flowering
AFMC (American Floral Marketing Potted Plants 343
Council) 305
PFCI (Professional Floral
APPENDIX F l Temporary Flowering
Communicators–International) 305 Potted Plants 347
Allied Florists’ Associations 305
APPENDIX G l Flower Arrangement
State Florist Associations 305
Wholesalers’ Open Houses
Rating Scale 351
and Design Schools 305 APPENDIX H l Supervised Agricultural
Trade Publications 306
Experience 353
Student Organizations 306
Certification Programs 306 APPENDIX I l Floral Design-Related
Summary 308 Websites 365
Review Questions 308
Student Activities 308
Glossary/Glosario 366
Index 380
viii CONTENTS
PREFACE
F
loriculture Designing & Merchandising was written NEW TO THIS EDITION
to introduce students to the career possibilities
in the floral industry and to provide basic ■ New section on handheld bouquets for proms—
instruction in the techniques of floral design and featuring vibrant photos of handheld bouquets,
merchandising. This new fourth edition expertly this section illustrates the handheld bouquet as an
blends basic techniques with current trends to offer a accessory for this event and offers ideas on how
fresh perspective as students build their skills. to arrange.
Everyone can be taught to make beautiful ■ Expanded chapter on wedding flowers—new
floral arrangements, and this book was written designs utilizing a variety of flowers and foliage
to accomplish that goal. By following the step- for bouquets, table adornments, and reception
by-step procedures outlined in this book, you decorations offer you a fresh look at different de-
will be able to make lovely arrangements, which sign ideas for weddings.
hopefully will spark your creativity in designing
floral arrangements and your interest in pursuing a ■ A summary concludes each chapter—each chapter
career in the floral industry. Learning is a lifetime includes closing thoughts to help summarize key
process. Should you choose a career in this area, concepts presented in the chapter and provide
there will always be workshops and design schools overall context for how those concepts are
to challenge you to expand your knowledge and applied in the floral industry.
creative talents. ■ New designs based on basic techniques—step-by-
The designs pictured throughout the book step “Procedures” were meticulously reviewed
are simple and easy to follow. As you build the and revised as needed to reflect the variety of
arrangements, please keep in mind that there are many flowers and foliage utilized in the industry so that
different ways to make the same floral arrangement. you can practice and become comfortable with
Different designers have their own unique styles. these materials.
Learn as many of these as you can.
The flowers used in the illustrations are the most ■ Exploring your creativity—this all-new feature
inexpensive flowers that are readily available anywhere highlights alternate arrangements utilizing
in the country. Feel free to substitute flowers and add different flowers or foliage for some of the step-
your own creativity to each of the designs. by-step “Procedures” introduced in the book.
The information in this book can be reinforced This feature is designed to spark your creativity
and expanded on by your instructor and guest and encourage you to experiment with different
speakers. Put forth a dedicated effort, and challenge design ideas.
yourself to expand your knowledge and express ■ All new design and full-color photos—this edition
your creativity. Remember that flower arranging is rich in hundreds of vibrant new photos illus-
is a skill that you can learn, but it will take hard trating mechanics, techniques, skills, and stunning
work and lots of practice to become accomplished flowers, plants, and foliage, all captured in a fresh,
at that skill. modern design.
ix
UNIT 16
Careers in the
To design decorations for a wedding and reception. arm bouquet
cascading bouquet colonial nosegay
handheld bouquet or dripless candles
COMPETENCIES TO DEVELOP
clutch bouquet
After completing this unit, you should be able to:
Terms to Know
A list of terms in each chapter highlights the terms
presented in the chapter and those that you should be
202 able to define, in context, upon completion of the lesson.
TERMS TO KNOW
carriage trade shop résumé
designer salesperson
designer’s assistant specialty shop
employability portfolio stem shop
franchise studio operation
iness. full-service shop wholesale florist
ower mass-market shop work sample
e retail
x
Tools and Materials
Chapters (as applicable) include a list of basic tools and
materials identified or utilized in the chapter. OBJECTIVE TERMS TO KNOW
To receive a shipment of flowers and treat them in a manner antitranspirants photosynthesis
that extends the keeping quality of the flowers. bactericide respiration
botrytis stomata
COMPETENCIES TO DEVELOP conditioning flowers succulent
ethylene gas total dissolved solids
After completing this unit, you should be able to:
floral preservative transpiration
●● Identify the causes of premature flower deterioration.
hydration xylem
●● Identify the steps in handling a shipment of flowers.
pH
●● Demonstrate proper stem treatment.
●● Describe the benefits of floral preservatives.
TOOLS AND MATERIALS
●● Identify storing requirements of flowers and greens.
●● Assorted flowers as they are received from
●● Identify how flowers should be handled in the home.
wholesaler
●● Flower containers
●● Floral preservative
●● Floral knife
48
Introduction
An introduction to each chapter
INTRODUCTION sets up and explains the importance
of the knowledge and skills
W EDDINGS ARE ONE of the most interesting and challenging segments of the florist business. In the past, tradition
has dictated the planning of flowers and the ceremony. Tradition is still important, but modern brides are planning
weddings that reflect their individuality and taste. Generally, couples are older and more educated when they decide to get
presented in the chapter.
married, and have more definite ideas about what they want in their wedding. The retail florist must recognize the needs
of the couple to plan flowers that reflect their individuality. ✽
straightforward instruction ●●
⅓ block of floral foam ●●
Small Easter and/
Floral tape or spring accessories,
with demonstrative photos and THE WEDDING ORDER FORM
●●
●●
3 stems of lilies such as butterfly
illustrations to walk you through the A wedding order form is most helpful in planning
the floral decorations for a wedding (FIGURE 16-2).
creation of your own arrangement. It lists the majority of items needed for a wedding.
A list, with an accompanying photo, 1 Prepare
These forms, which
wholesale floral the
thebe
can container.
container.
suppliers,
Placefrom
purchased floralmost
assist in organizing the
foam into the container with 1 or 2 inches showing above the rim of
of tools and materials required for wedding order. The form has space for notes on Group three stems of lilies together to form a tight cluster.
A B
SUMMARY
Most retail flower shops are small businesses, so jobs demand on holidays. Employees are expected to
within the shop are not usually limited to one area.An work long hours during these times. Because most
employee may be asked to perform a variety of tasks. weddings take place on weekends, employees may be
A career in the retail flower business is an excel- asked to work longer hours during these events also.
lent choice for those individuals who enjoy work- Even though flower shop employees are often re-
ing around flowers and plants. Work in a retail florist quired to work long hours, most florists love their work
is highly seasonal, with flowers in especially great and receive great personal satisfaction from their job.
REVIEW QUESTIONS
1. Why is it important that the delivery person 4. Why is a friendly service attitude an important
for a flower shop be well groomed and well attribute of a salesperson?
mannered? C D
5. How can designers gain more experience in
2. What is the difference between a full-service floral design and learn the latest techniques? FIGURE 15-2 A through D l A variety of prom nosegays.
Courtesy of Ronnie Barrett; Courtesy of Ronnie Barrett; Courtesy of Ronnie Barrett; Courtesy of Ronnie Barrett
florist and a mass-market florist? 6. List five items that should be included on
3. How can the national or state FFA association the résumé.
help you train for a job in the retail flower shop? 7. List five dos and five don’ts of interviewing. 190 SECTION 4 SPECIALTY ARRANGEMENTS
STUDENT ACTIVITIES
1. Visit a flower shop and question the employees 5. Prepare an employability portfolio for a
about their jobs. specific job.
2. Ask your teacher to invite the owner-manager 6. Make a list of possible questions that might be
or designer from a local flower shop to talk to asked on an interview.
the class about careers in the retail florist industry. 7. Role-play a job interview situation, with one
18 SECTION 1 AN INTRODUCTION TO THE FLORICULTURE INDUSTRY provide a method of evaluating your knowledge of the information
presented in the chapter.
© Bayanova Svetlana/Shutterstock.com.
© LaNKS/Shutterstock.com.
1. To provide students with an engaging For these instructor-specific resources, please visit
experience as they embark on the learning CengageBrain.com at http://login.cengage.com,
pathway through their floriculture course and follow the prompts for obtaining access to this
2. To assist instructors in planning and secure site.
implementing their instructional program
for the most efficient use of time and other MINDTAP FOR FLORICULTURE:
resources DESIGNING & MERCHANDISING, 4E
NEW! The MindTap for Floriculture: Designing &
Merchandising, 4th Edition features an integrated
COMPANION SITE course offering a complete digital experience for
NEW! The Companion site to accompany the student and teacher. This MindTap is highly
Floriculture: Designing & Merchandising, 4th customizable and combines assignments, step-by-step
Edition, features tools to support learning and videos, interactivities, and auto-graded quizzing along
facilitate teaching: with the enhanced ebook to enable students to directly
■ Answers to Review Questions, appearing at the end analyze and apply what they are learning, and allow
of each chapter, allow teachers to track and validate teachers to measure skills and outcomes with ease.
student learning. ■ A guide: Relevant interactivities combined with
■ Lesson Plans provide an outline of the key topics prescribed readings, featured multimedia, and
in each chapter and correlate to the accompany- quizzing to evaluate progress, will guide students
ing PowerPoint® presentations. from basic knowledge and comprehension to
■ PowerPoint presentations align with the Lesson analysis and application.
Plans and include photos and illustrations to ■ Personalized teaching: Teachers are able to control
visually reinforce the key points in each chapter. course content—hiding or rearranging existing
■ Testing powered by Cognero, a flexible online content, or adding and creating their own content
system, provides chapter-by-chapter quizzes and to meet the needs of their specific program.
enables teachers to: ■ Promote better outcomes: Through relevant and
■ Author, edit, and manage test bank content
engaging content, assignments and activities,
from multiple sources students are able to build the confidence they
■ Create multiple test versions in an instant
need to ultimately lead them to success. Likewise,
■ Deliver tests from teacher- or school-specific
teachers are able to view analytics and reports
learning management systems (LMSs) or class- that provide a snapshot of class progress, time in
rooms course, engagement, and completion rates.
D
r. Charles P. Griner received an associate’s National Chapter Gold Awards. As the horticulture
degree in science from Abraham Baldwin instructor at Colquitt County High School, Dr.
Agricultural College. At the University of Griner coached two state winning teams, one
Georgia, he earned a bachelor of science degree in National Gold Emblem team, three State Floral
agriculture, a master’s degree in education, and an Design Contest winners, and twelve District Land
education specialist degree. Dr. Griner received a Judging winners.
doctorate of education from Virginia Polytechnic Because of his strong beliefs in sharing the
Institute and State University. benefits of his experience and knowledge to further
Dr. Griner began his teaching career at Webster agricultural education, Dr. Griner has supervised
County High School, where he remained for two and mentored several student teachers, served on
years. He then moved to Douglas County High three state curriculum committees, and served two
School and taught for four years before joining the terms as district director of the Georgia Vocational
faculty at the University of Georgia. He remained Agriculture Teachers Association. Additionally, Dr.
at UGA until moving to Virginia Tech to pursue his Griner has taught many statewide staff development
doctorate. Upon the completion of his doctorate, workshops in landscaping, greenhouse management,
he returned to the University of Georgia for one and floral design.
year and then made his final move back to Colquitt Due to his outstanding service Dr. Griner was
County. Dr. Griner taught agricultural education at awarded the honorary Georgia State FFA degree,
Colquitt County High School for over twenty years. the honorary American FFA degree, the National
Over the course of his career, Dr. Griner Vocational Agriculture Teachers Association Teacher
guided numerous students toward success in the of Teachers Award, and the Abraham Baldwin
agricultural industry, including 180 Georgia FFA Agricultural College Alumni’s Outstanding Educator
State degree recipients, thirty-four American FFA Award. Dr. Griner was chosen as the Colquitt
Degree recipients, nine State FFA officers, six State County High School Teacher of the Year and the
Proficiency winners, fifteen District Public Speaking National Association of Agricultural Educators
winners, four National Chapter Bronze Awards, awarded him the Southern Region Lifetime Service
thirteen National Chapter Silver Awards, and nine Award in 2003.
xiv
ACKNOWLEDGMENTS
S
everal individuals have assisted in completing Moultrie, Georgia, for their assistance in this fourth
this edition of Floriculture: Designing and revision.
Merchandising. Foremost of these is my wife, I am thankful to Adrienne Smith, Horticulture
Brenda, who has spent many hours doing a variety Instructor at Colquitt County High School, Moultrie,
of tasks. This revision would not be possible without Georgia, and several FFA members for staging a FFA
her assistance and encouragement. floral design competition for a photo shoot for this
Special appreciation and thanks is given to revision.
Ronnie Barrett, Flowers by Barrett, Moultrie, Thanks to Jill Stringfellow, Jill Stringfellow
Georgia, and his staff, Theresa Clayton, Robin Ward, Photography, Moultrie, Georgia, for her
and Charlotte Young, who were always extremely photoshopping skills.
helpful. Ronnie spent hours of his time with me, I would like to thank the team at Cengage,
discussing the current trends in the floral industry. especially Jennifer Starr for her help on a variety
He shared his wisdom of the floral world and many of tasks and her encouragement, which ensured the
of his personal photographs of arrangements and completion of this edition. Also, thank you to Betsy
displays of different holidays and seasonal events. Hough and Manoj Kumar for their guidance during
Special thanks go to Jimmy Singletary, Singletary’s the production process.
Flowers & Gifts,Thomasville, Georgia, for his advice A special thank you to the following reviewers
and critique of photographs of floral designs. who spent hours of their time and shared their
I am grateful to Marie and Brett Johnson, Marie’s thoughts and comments regarding the new edition:
Flower and Gift Shoppe, Moultrie, Georgia. They
Kendall Green
were always helpful in answering questions regarding
Agriculture Teacher
arrangements or trends.
Patterson High School
Thank you to Jim Womack, owner of Tri-State
Patterson, CA
Wholesale Florist, Albany, Georgia, and to Scott
Hogan and the remainder of the staff for their always Nan Hamilton
friendly assistance in whatever the task at hand, Agriscience Teacher
whether it was using their inventory for a photo Northern Burlington Country
shoot or ensuring the order was filled for corsages, Regional High School
arrangements, or other items for this revision. Columbus, NJ
Also, thank you to Megan Hinson, Tammy
Cassie J. Miles
Johnson, and the remainder of the staff of Hornbuckle
Agriculture Department Head
Wholesale Florist, Omega, Georgia, for their always
Plant City High School
friendly and helpful assistance no matter the task in
Plant City, FL
completing this fourth revision.
Thank you to Susan Mullis, The Flower Gallery,
Valdosta, Georgia, and Bobbie Harris,Artistic Flowers,
xv
2
SECTION 1
An Introduction
to the Floriculture
Industry
1 l Exploring Careers in the Retail Flower Business
2 l The History of Floral Design
3
Lindsay Kilgore
OBJECTIVE
Seeking an entry-level position in Floral Industry
EDUCATION
Strong Creative Design
Communication Oriented Colquitt County High School, Anytown, US
• Floral Design Program
• Expected Date of Graduation, May 30, 2018
• Relevant Courses: Floral Design, Greenhouse Production
SKILLS
Floral Design
• Know procedures for conditioning cut flowers and greens.
• Construct boutonnieres and corsages.
• Construct basic floral arrangements.
Floriculture
• Can identify 35 different plants sold in floral shops.
• Can advise customers on plant care.
(229) 999-0000
REFERENCES
ljk43@gmail.com Available upon request
1. Wongapitcha women carrying dogs which they hold across their backs to enjoy
the warmth of the animals’ bodies.