Digital Marketing Contents

Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca

Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
Digital Marketing Contents

Imprimir la Guía y llenar todos los Espacios Asignados Manualmente (Escritura a Mano)

Watch the video: https://www.youtube.com/watch?v=aC-DwwgqG6A
“What is Digital Marketing?” an answer the following questions:
1. CONCEPTION
Task 1: What is Digital Marketing? Choose one of the following definitions.
1. Digital Marketing is the buying and selling of goods or services via the
internet, and the transfer of money and data to complete the sale.
2. It is a type of marketing where marketers use platforms such as print,

radio, billboards, direct mail and newspapers.
3. Digital marketing is a form of marketing for promoting and selling

products or services on the internet, through various channels.
Task 2: Explain the following statements by your own:
a. Why do companies use digital marketing to promote their products or services?
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b. Why do companies use any traditional marketing methods?
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c. Discuss the different types of traditional and digital marketing.
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2. MARKETING EXAMPLES
Task 1: Study each advertisement. Identify the company and product being promoted.
1. 2.
3. 4.
Task 2: Answer the following questions:
a. Explain the purpose of each advertisement.
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b. Which ad do you think is most effective and why?
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c. If you were a digital marketer, where would you feature the ads?
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d. Describe a time you were influenced by digital marketing to buy a product.
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3. CONTENT MARKETING: VIDEO ANALYSIS

Task 1: Complete the quotes taken from the video using the words from the box.
relevant podcast attention strategy
In the digital world, marketing is done through the use of online content. Things
like blog posts, videos, images, and are some of the content types that John
can use to grab the audience’s and generate interest in his brand.
This is what content marketing is all about. Through a well-planned content marketing
, John can identify his audience’s problems and create valuable and
content to satisfy their needs.
Task 2: Answer the following questions:
1. Why do companies have a content marketing strategy?
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2. How can relevant content marketing generate more sales?
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3. Describe a piece of content marketing that grabbed your attention.
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4. Would podcasts be useful for a company? Explain.
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5. Are there any risks or negative aspects of content marketing?
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Task 1: Match the vocabulary to their meanings.
1. Rank a) Closely connected to the thing being discussed.

2. Deal with b) To give something a grade.
3. Relevant c) To take action on something.
Task 2: Complete the quote with the vocabulary in the box.
deal with rank relevant
“The next task John has to is Search Engine Optimization. SEO will
help John’s website to higher in the search results and reach the billions of
people that use search engines on a daily basis. During this stage, he will make
sure that his content is to what users want, and that search engines can
access and understand his website. SEO is the best form of online marketing
that can get you highly targeted traffic 24/7 without paying for it but it takes time
to work.”
Task 3: Discuss the following questions.
1. Describe why SEO is a crucial aspect of digital marketing?
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2. How can a company improve their ranking on Google?
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3. Are there any disadvantages to SEO?
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4. EMAIL: VIDEO ANALYSIS

Task 1: Complete the quotes using the words from the box.
messages customers channel grows engaging
1. “As John's audience and more people visit his website, he can start
with them. The best channel for this task is email marketing.”
2. “Email is the most commonly used communication medium and a highly effective sales
.”
3. “Through carefully crafted email , John can keep his audience

engaged and nurture them until they become new .”
Task 2: Answer the following questions.
1. Do you read marketing emails or do you think they are spam?
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2. How can you make an email grab your audience's attention?
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3. Why do companies have an email marketing strategy?
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Servicio Nacional de Aprendizaje SENA

Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca