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Digital Marketing Contents - Plan de Mejoramiento
Digital Marketing Contents - Plan de Mejoramiento
1. CONCEPTION
Task 1: What is Digital Marketing? Choose one of the following definitions.
1. Digital Marketing is the buying and selling of goods or services via the
internet, and the transfer of money and data to complete the sale.
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
2. MARKETING EXAMPLES
Task 1: Study each advertisement. Identify the company and product being promoted.
1. 2.
3. 4.
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
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c. If you were a digital marketer, where would you feature the ads?
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
In the digital world, marketing is done through the use of online content. Things
like blog posts, videos, images, and are some of the content types that John
can use to grab the audience’s and generate interest in his brand.
This is what content marketing is all about. Through a well-planned content marketing
, John can identify his audience’s problems and create valuable and
content to satisfy their needs.
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
“The next task John has to is Search Engine Optimization. SEO will
help John’s website to higher in the search results and reach the billions of
people that use search engines on a daily basis. During this stage, he will make
sure that his content is to what users want, and that search engines can
access and understand his website. SEO is the best form of online marketing
that can get you highly targeted traffic 24/7 without paying for it but it takes time
to work.”
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
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Servicio Nacional de Aprendizaje SENA
Centro Industrial y de Desarrollo Empresarial Soacha, Cundinamarca
Tecnólogo en 2773744_Integración de Contenidos Digitales
Plan de Mejoramiento - Competencia Producir (Textos)
1. “As John's audience and more people visit his website, he can start
with them. The best channel for this task is email marketing.”
2. “Email is the most commonly used communication medium and a highly effective sales
.”
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2. How can you make an email grab your audience's attention?
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3. Why do companies have an email marketing strategy?
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