Esquejo, Stephen John P.

CC106
BSCS-A2020
1. Marketing Marketing is a strong arena for virtual and augmented reality. Major motion
pictures like Star Wars, Jurassic World, Insurgent, The Avengers: Age of Ultron, and more others
have released VR experiences to generate interest, excitement, and a strong memory associated
with the brand. And in a more traditional sense, organizations like The New York Times or
Savannah College of Art and Design have used branded Google Cardboard units to either create
brand awareness or straight up sell ads.
2. Journalism Late 2015 saw The New York Times, Outside Magazine, and others embraced 360-
degree video to tell journalistic stories. Before that, journalist Nonny de la Peña founded
Emblematic, a startup focused on VR journalism. Journalists often struggle with how best to bring
readers to places they might not otherwise be able go, or how to make them understand events.
For example, media organization RYOT, which has been producing 360 videos, told TechRepublic
that standing in the middle of the destruction of a city like Aleppo, Syria, can help illustrate why
there's been a refugee crisis.
3. Travel Getting to visit a location in virtual reality could help potential travelers make decisions
like where they want to visit, or even which hotel they want to book. Beyond that, companies
like Marriott are figuring out how to use VR. Last year, the hotel chain created a VR experience
that let users 'teleport' to either a Hawaiian beach or the top of a skyscraper in London, as well
as the rooms of Marriotts in those locations. More recently, Marriott has been testing out VRoom
Service. Guests staying at specific locations could have a GearVR delivered to their rooms to view
VR postcards from places like Chile, Rwanda, and Beijing. Also consider Google's augmented
reality app Wordlens. It lets users aims their smartphones at signs and automatically translate
them, directly on the sign, which could be very useful for international business travelers.
4. Skilled trades Smart glasses are seeing adoption on factory floors and in fields like construction
and oil and gas, where hands need to be free, but tech tools can increase efficiency. Imagine
needing to make a repair on a piece of equipment, and having a guide on how to do that, right in
your field of view. DAQRI's smart helmet made a splash at CES this year. The AR wearable lets
users do things like see through faulty pipes or overlay directions onto the helmet's display AR
and VR is even helping train folks for these types of jobs. There are VR welding simulators, for example,
that allow for hands-on experience, without the cost of learning on actual materials.

5. Automotive Ford Motor Company uses virtual reality to design cars before it makes a physical
prototype. In Ford's Immersion Lab, designers can use an Oculus Rift to walk around the car and even sit
inside of it to get an early idea of what the customer experience would be. Lexus even created a driving
simulator in 2014. As of October 2015, the auto industry held its first conference focusing specifically on
the use of augmented reality in automaking, which covered how AR can be used across the board from
production to sales.