SHAWARMA SHACK FASTFOOD CORPORATION

CONFIDENTIAL: INTERNAL USE ONLY Franchise & Business Development Department

BD FORM 2021-001
SITE EVALUATION TOOL
INSTRUCTION: Please fill up only the yellow cells.
PROSPECTIVE SITE : Jaro Plaza, Iloilo City FRANCHISE APPLICANT : Anne Onglatco
COMPLETE ADDRESS : Jaro, Iloilo City CONTACT NUMBER : 9173009107

MARKET GUIDELINES
Criteria Poor (1-2) Fair (3-4) Average (5-6) Good (7-8) Excellent (9-10)
Total Population Below 40,000 4 40,000-59,000 60,000-79,000 8 80,000-99,000 100,000+
Growth Projection Less than 5% 5% to 10% 10% to 15% 8 15% to 20% More than 20%
Income Per Capita Very Poor Poor Average 8 High Very High
Disposable Income Less than P100 P100 to P200 P200 to P300 P400 to P500 10 P500 and Above
Ave. Customer Expenditure by Concept Class E Level Class D Level Class C Level Class B Level 10 Class A Level
Market Setting Depressed/Agricultural Schools/Learning Institutions Residential/Villages 8 Industrial/Commercial Transient/Hub
Overall Trade Area Assessment 0 4 0 32 20 56

TRADE AREA GUIDELINES

Criteria Poor (1-2) Fair (3-4) Average (5-6) Good (7-8) Excellent (9-10)
Anchors to the Trade Area None/Services Lesser Fast Food Chains S'Market/Fast Food Chains 10 Major Malls / Direct Competitors
Clearly Bounded Trade Area Very Small Small Medium Large 10 Very Large
Commercial Development No Development Stagnant Development On-Going Development 8 Rapid Development Highly Developed
Retail Development No Development Stagnant Development On-Going Development 8 Rapid Development Highly Developed
Future Development Plans None/Detrimental 4 to 5 Years Time 3 to 4 Years Time 2 to 3 Years Time 10 1 to 2 Years Time
Competition 9 or more 7 to 8 5 to 6 3 to 4 10 2 or less
Overall Trade Area Assessment 0 0 0 16 40 56

SITE LOCATION GUIDELINES

Criteria Poor (1-2) Fair (3-4) Average (5-6) Good (7-8) Excellent (9-10)
Sitting of Property Ill-Defined Side Street Non-Corner 8 Main Street Corner
Visibility of Signage 045° or less 090° 180° 8 270° 360°
Adequate Parking 1-2 cars 3-4 cars 5-6 cars 7-8 cars 10 9 or more cars
Visibility of Store 045° or less 090° 180° 8 270° 360°
Complementary Retail Activity Very Poor Poor Average High 10 Very High
Other Commercial Activity Very Poor Poor Average High 10 Very High
Overall Trade Area Assessment 0 0 0 24 30 54

TRAFFIC GUIDELINES
Criteria Poor (1-2) Fair (3-4) Average (5-6) Good (7-8) Excellent (9-10)
Pedestrian Traffic Volume Less than 500 500-1499 1500-1,999 2,000-2,499 10 2,500 and above
Automobile Traffic Volume Less than 500 500-1499 1500-1,999 2,000-2,499 10 2,500 and above
Speed of Pedestrian / Automobile Traffic Very Fast Fast Median Casual 10 Slow
Traffic Patterns Single Direction 4 Two Way Three Way Four Way Multiple
Entry – Ingress Less than 500 500-1499 1500-1,999 2,000-2,499 10 2,500 and above
Exit – Egress Less than 500 500-1499 1500-1,999 2,000-2,499 10 2,500 and above
Overall Trade Area Assessment 0 4 0 0 50 54

MISCELLANEOUS
Criteria Poor (1-2) Fair (3-4) Average (5-6) Good (7-8) Excellent (9-10)
Rental Rates Percentage of gross sales P 40,001 and above P 25,0001-P 40,000 8 P 15,000-P 25,000 Less than P 15,000 or None
Zoning/Permitting Very Poor Poor Average Good 10 Very Good
Drainage/Sewerage Flood Prone Area No drainage/sewage sys. Drainage system in place Plus regular garbage zoning 10 Plus reg. garbage collection
Employee Pool Base Very Small Small Average Large 10 Very Large
Structural Assessment No Existing Structure Massive renovation needed Extensive renov. needed Minimal renovation needed 10 Fully renovated structure
Utilities Available Electricity Plus water Plus telephone line Plus roll up/accordion door 10 Plus security guard
Overall Trade Area Assessment 0 0 0 8 50 58

ADDITIONAL CONSIDERATIONS YES NO

Minimum 2.6 meters elevation /
At least 3 meters frontage /
Minimum 20 sqm (if will serve Milk Tea) / /
Minimum 30 amps electrical provision /
With exhaust provision (for outdoor) N/A

Recommended Business Model Cart Kiosk / Stall Full Store

OVERALL SCORE RATE EVALUATED BY:

Market 56
Trade Area 56 Mario Nilo Alfornon
Site Location 54
Traffic 54
Miscellaneous 58 DATE OF EVALUATION: September 16, 2022
TOTAL 278

CHECKED BY:
92%
 SHAWARMA SHACK FASTFOOD CORPORATION
Franchise & Business Devlelopment Department
BD FORM 2021-001

POTENTIAL SALES COMPUTATION

CONFIDENTIAL: INTERNAL USE ONLY

INSTRUCTION: Please fill up only the yellow cells.

Prospective Site : Jaro Plaza, Iloilo City

Rental Rate : 15,000
Total Area (sqm) : 8
Total Population : 43,000
Total Est. FTC : 25,000

1) BREAK-EVEN SALES (Rent to Sales Ratio)

15,000 ( Rental ) / 6% 250,000 Per Month

250,000 (Per Month) / 30 days 8,333 Per Day

2) IDEAL SALES (Rent to Sales Ratio)

15,000 ( Rental ) / 3% 500,000 Per Month

500,000 (Per Month) / 30 days 16,667 Per Day

3) BASED ON POPULATION

43,000 x 20% 8,600

8,600 x 20% 1,720
1,720 / 30 days 57 Potential Customers
57 x 113 (AC) 6,479 Potential Sales
6,479 / 10,000 1 Potential Outlets

3) BASED ON FTC
Date :
Time :

25,000 x 20% 5,000 Potential Captured Traffic

5,000 x 20% 1,000 Potential Drop In Traffic
1,000 X 5% 50 Potential Conversion Traffic
50 x 113 (AC) 5,650 Potential Sales
5,650 / 113 (AC) 50 Pita sold per day
5,650 x 30 days 169,500 Monthly Sales
5,650 / 8 sqm 706 Sales / sqm

PREPARED BY :
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(Signature over printed name)