MKT558 DIGITAL MARKETING

GROUP ASSIGNMENT 1 (4-5 person per group)

- Report writing (30%)

1. You are required to buy/sell any product.

2. The selected products must be legal (no pirated and harmful product) and will be
buy/sell at/from any consumer-based online platform (i.e. Lazada, Shopee, 11 Street,
Instagram and facebook).
3. You may consider to buy/sell any of the following product (not limited to):
a. Clothing
b. Electrical and electronic
c. Food and beverages
d. Collectible items
4. If you choose to sell the product, you must obtain permission from the owner for the
pictures/graphics taken to be used at your consumer-based online platform.

Once you have bought/sold the product, write a report on:

1. The content of the report:
a. The whole flow (process) to buy/sell the product through consumer-based
online platform (including registration, account sign up, original price and
selling price of the product & simple profile of the buyer). Snap a picture of
the items bought/sold from/to the respective buyer.
b. Reasons for selecting a specific consumer-based online platform to buy/sell
the product.
c. 4Ps Information (Product, Price, Place and Promotion)
d. Payment information
e. Target market
f. Competitors
g. Your experience buy/sell the product at the selected consumer-based online
platform.
2. For report writing, number of words range is between 1000 – 1500 words.
3. The reports will then be submitted in an infographic report (maximum 3 page). The
students are allowed to choose their layout and format of their infographic report.
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
GROUP ASSIGNMENT 1
REPORT WRITING
DIGITAL MARKETING
MKT558
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

GROUP ASSIGNMENT 1 RUBRICS

Course Name: Digital Marketing St dent s Name: Lect rer s Name:

Course Code: MKT558 St dent s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 2 marks 3 4 marks 5 6 marks 7 8 marks 9 10 marks
Explanation on the Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
flow to buy/sell the 10 the flow to buy/sell the flow to buy/sell the explaining the flow explaining the explaining the flow to
product the product product to buy/sell the flow to buy/sell buy/sell the product
product the product
0 4 marks 5-8 marks 9-12 marks 13-16 marks 17-20
Explanation on 4Ps Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
20 explanation on 4Ps
Information on 4Ps Information on 4Ps Information explanation on explanation on 4Ps
Information 4Ps Information Information
0 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Poor in explanation Moderate in explanation Satisfactory in Good in Excellent in
Explanation on explanation on
15 on payment on payment Information explanation on explanation on
payment Information payment
Information payment payment Information
Information Information
0 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Share Poor in sharing Moderate in sharing Satisfactory in Good in sharing Excellent in sharing
Share experience to sharingexperience
sharing experience
to
buy/market the product 15 experience
experience to buy/to experience
experience toto market the
buy/market experience to experiencetotobuy/
experience market
market the product to market
buy/market thethe
marketthethe
market product
product product
the product market the
buy/market thethe
market product
product
productproduct product
product
0 2 marks 3 4 marks 5 6 marks 7 8 marks 9 10 marks
Justification on
Do not provide Provides justification Demonstrates Demonstrates Demonstrates
selecting a specific justifiable project
justification BUT poorly discussed justifiable justifiable project
consumer-based online 10 focus and purpose project focus focus and purpose
platform to buy/sell the but has no and purpose with clear and
product. supporting data with minimal concrete supporting
supporting data data
0 2 marks 3 4 marks 5 6 marks 7 8 marks 9 10 marks
Is coherently
Organization of the organized (i.e. stays
10 Is unorganized Is poorly organized; Is adequately Is well
paper on target with the
lacks support from the organized, organized with
text generally appropriate topic), with ideas
 supporting ideas reasons and supported by
with reasons and examples appropriate reasons
examples

0 2 marks 3 4 marks 5 6 marks 7 8 marks 9 10 marks

Has serious and Is marred by an May have some May have a few Is generally free from
persistent errors in accumulation of errors errors, but errors in usage, errors in usage, and
Sentence Structure, sentence structure
10 word choice, usage, usage and sentence generally and sentence
Grammar, Spelling
and sentence structure demonstrates structure
structure control of usage,
and sentence
structure
0 2 marks 3 4 marks 5 6 marks 7 8 marks 9 10 marks

Paper Length (1000- Paper has less than Paper has more than 500 Paper has exactly Paper has more Paper has more than
10 1500 words but less
1500 words) 500 words words but less than 1000 1000 words than 1000 words
words but less than than 2000 words
1500 words
Total: 100