THE CALA

LEARNING AREA : COMMERCE

LEVEL : Form 4

SYLLABUS TOPIC : Production

Syllabus Page 29

SUB-TOPIC : Value addition and beneficiation

CALA TITLE : Adding value to products

COMPETENCES/SKILLS :

Business Communication
Critical thinking
Problem solving
Creativity and innovation
Decision making
Enterprise development
Technical and innovative

Background

Some subsistence farmers have been struggling to make ends meet due to lack of
income. Some farmers are selling their crops as raw materials and in turn will realise
less income. Research on crops that are being cultivated in your local area. Choose any
crop of your choice and suggest ways of adding value to that crop to enable the
subsistence farmer to realise a significant amount of income from their efforts.

The CALA

The CALA has two parts, Part A and B. You need to complete both parts.

Part A
carryout a research identifying crops that are being cultivated in your area.

research on how these crops can be added value.

to do your research include: observations, interviews and use of questionnaires as well

as use of ICT tools.

Part B

Prepare a document that explains how value can be added to any one product of your
choice.

Make a presentation on your findings, be sure to include a sample of the product of your
choice which has been added value.

How you will be assessed

To assess your write up, your facilitator will consider your research materials,
explanations about your product and originality.

Achievement standards specific to this CALA will be provided so that you are aware of
the assessment criteria.

CALA Tips

As you carry out your research, remember to write notes, use ICT tools or take pictures

You can read your notes.

LEARNER CALA GUIDE

LEARNING AREA : COMMERCE

LEVEL : Form 4

CALA TYPE : Research and presentation

CALA TITLE : Adding value to products

Name

School

Class

Date

CALA Context

Some subsistence farmers have been struggling to make ends meet due to lack of
income. Some farmers are selling their crops as raw materials and in turn will realise
less income. Research on crops that are being cultivated in your local area. Choose any
crop of your choice and suggest ways of adding value to that crop to enable the
subsistence farmer to realise a significant amount of income from their efforts.

.CALA Description

To come up with a product that needs to be added value

prepare questions that you are going to use in your research (5)

carry out interviews and make observations in the local community, remember to take
pictures (10)

record information and make notes on the responses given and observations made (5)
Prepare a document that explains how value can be added to any one product of your
choice. (15)

presentation of the document and showing off products that have been added value (5)

How you will be assessed

The CALA will be assessed out of 40

The facilitator will assess:

your questions for the interview

observations made

notes from interviews and observations

the write up of a crop of your choice that has been added value to

your oral explanation.

CALA Tips

In your research questions consider:

Market relevance of the product that has been added value

Use ICT tools.

You can use different materials like pictures, charts and colours.

scores for interviews shall come from your interview notes.

TEACHER CALA GUIDE

LEARNING AREA : COMMERCE

LEVEL : Form 4
CALA TYPE : Research and presentation

CALA TITLE : Adding value to crops

Topic Production

Competences Business Communication

Critical thinking
Problem solving
Creativity and innovation
Decision making
Enterprise development
Technical and innovative
The questions prepared that are used in the research
Dimensions/
Criteria The evidence provided for interviews and observations made in the
to be local community
assessed
Recording of information and notes made on the responses given and
observations made

a write up prepared using the information obtained as guidelines.

The communication skills in presenting the crops that have been

added value

identification of crops that need to be added value

Objectives
to be Applying any one of the suggested methods in adding value to that
achieved crop so that it can be commercialised

Spot on communication skills and explanations

CALA Context

Some subsistence farmers have been struggling to make ends meet due to lack of
income. Some farmers are selling their crops as raw materials and in turn will realise
less income. Research on crops that are being cultivated in your local area. Choose any
crop of your choice and suggest ways of adding value to that crop to enable the
subsistence farmer to realise a significant amount of income from their efforts.

The CALA is assessed out of 40 marks.

Assessing the suitability of questions that are used in the research (5)

Assessing the suitability of answers given during interviews and observations made in
the local community (10)

Assessing the suitability of recorded information and notes on the responses given and
observations made (5)

Assessing the suitability and usability of the write up on how to add value to the crop of
the learner’s choice(15)

Assessing how the write up is presented to the class and showing of the crop that has
been added value(5)

Assessment Procedure

Assessing the interview questions created

Assessing the interviews and observations made

Assessing the write up submitted

Assessing the presentation made in the class

Awarding of marks.
ACHIEVEMENT STANDARDS FOR THE RESEARCH AND PRESENTATION

TITLE: Adding value to products

MARK MARK MARK MARK MARK

DIMENSION
S/ CRITERIA

Questions 5 4-3 2-1 0

prepared are
appropriate

Excellent Good Satisfactory Could not

drafted drafted drafted draft
questions questions questions questions
that brought that brought that brought that brought
out desired out desired out desired out desired
responses. responses. responses. responses

carry out 10-8 7-5 4-3 2-0

interviews
and make
observations
in the local
community

Excellent Satisfactory unsatisfactory Could not

interviews interviews interviews carry out
and and and interviews
observation observation observations and
s made in s made in made in the observation
the society the society society s in the
society

record 5 4-3 2-1 0

information
and make
notes on the
responses
given and
observations
made (5)

Excellent Good Satisfactory Could not

 MARK MARK MARK MARK MARK

recordings recordings recordings of provide any

of of information recordings
information information and or notes
and and good satisfactort based on
excellent notes made notes made the
notes made based on based on the responses
based on the responses given
the responses given
responses given
given

prepare a 15-13 12-8 7-5 4-0

write up on a
crop that
needs to be
added value
to, showing
how value is
added at
each stage of
production

Excellent Good write Satisfactory Could not

write up up prepared write up prepare
prepared showing prepared write up
showing how value is showing how showing
how value is added at value is how value is
added at each stage added at added at
each stage of each stage of each stage
of production production of
production production

presentation 5 4-3 2-1 0

of the write
up to the
class

Excellent Good Satisfactory Could not

presentation presentation presentation present his
made made made or her write
up.
 MARK MARK MARK MARK MARK

TOTALS

NB: The range of marks should tally from the CALA description