PRODUCT

DEVELOPMENT
(MKTG 55)
Present by:
Villaruel, Jenefer B.
Manaig, Elcid Miel D.
 Marketing Plan
Category Analysis
Competitors Analysis
Customers Analysis
Planning Assumption
Objectives and Strategies
 CATEGORY ANALYSIS
Strengths Weaknesses

 Product acceptability  Seasonally product

 Eco-Friendly  Low brand

 High Quality  Not foldable

 Not attracted
 COMPETITORS ANALYSIS

Name of Strengths Weakenesses Product Price Place Promotion People

product

J&E Product Not foldable Pamaypay 15.00 Langkiwa Direct marketing

Pamaypay acceptability & & 2
Carmona Online selling

Zaida souvenir Strong brand Low quality Foldable pan 25.00 Pangasinan Online selling
pamaypay shop name 1

Fortuna`s Good quality Low brand Abaniko 20.00 Carmona, Cavite Direct marketing
Handicraft pamaypay 1
 Customer Analysis
• Segmentation- Students of Southville 5-A National High School, Cavite State University and
terminal in Carmona.

• Targeting- The Junior and Senior students of Southville 5-A National High School, Cavite
State University All levels and commuters in terminal in Carmona.

• Positioning- We choose to position our product to Senior and Junior High School of Southville 5-
A, BSBM 2nd year students at Cavite State University and the commuters of terminal in
Carmona to help them to become more productive and to give them opportunities to earn profit.
50
46 46
45
40 41
40
36
35

30

25

20
14
15
10 9
10
4 4
5
0 0 0 0 0
0
color size Design Appearance Overall Quality

Good Fair Poor

This graph shows how the respondents answer to our survey questions and shows that there`s no one answering poor.
Question number 1. If there`s a demand of J&E Pamaypay in the market, would you
buy it?

Survey Percentage

Yes
No

100%
Question number 2. If the price of J&E Pamaypay is P15.00, would you buy it?

Survey Percentage

Yes

No

100%
 Age of Respondent`s
18

16
16
14

12

10
10
8 9
8
6 7

0
15-19 yrs old 20-29 yrs old 30-39 yrs old 40-49 yrs old 50-59 yrs old
 PLANNING
ASSUMPTION
Cost of Direct Materials used in the manufacturing of J&E Pamaypay.

ITEM UNIT PRICE QTY COST

Rice straw Per kilo 0 4 0.00

Bamboo handle Per pcs 8 4 32.00

TOTAL COST 32.00

Cost of Indirect Materials used in the manufacturing of J&E Pamaypay.

ITEMS UNIT PRICE QUANTITY COST

Varnish bottle 38.00 1 38.00

Glue stick Per stick 3.00 2 6.00

Ribbon Per yard 2.00 2 4.00

Printed name Per pcs 5.00 1 5.00

Folder pieces 5.00 1 5.00

TOTAL COST 58.00

 Tools used in the manufacturing of J&E Pamaypay

ITEM UNIT PRICE QUANTITY COST

Scissor Piece 10.00 1 10.00

Glue gun Own

TOTAL COST 10.00

SAMPLE QUESTIONER
 OBJECTIVES
The marketer’s objectives is to help people to
become more productive and also to help our
environment. To help the farmers Instead of
burning rice straw and being a waste, make
products that can be used for hay and turn it into
profit and put it into market.
 STRATEGIES
• Product To satisfies students and commuters when their in schools and when their waiting in the terminal
and when their commuted.
• Price The price of our product is 15 pesos, which anyone can afford and competitive to the others
competitors.
• Place The marketers will position it at Southville 5-A national High School, Cavite State University and the
terminal in Carmona.
• Promotion The marketers could do a direct marketing and we can offer our customers in online selling.
Because it’s also one of the best way of advertising products.
• People The product of the marketers are in demand to the people aged 15-19 years old. Most of them is
all students.
 TARGET MARKET AND MARKET SEGMENTATION

The marketers will going to segment it to the Junior and Senior of

Southville 5-A National High School, BM 2nd year students of Cavite
State University- Carmona Campus and also the waiting commuters of
terminal in Carmona. Therefore the marketers choose those position
in our product to give them a nice way to cool.
END OF SLIDE !
THANK YOU FOR LISTENING!