Guidelines

1. An experience/case may involve both technical as well as managerial issues. Learning utility of a
technical case is limited to those who are handling similar technical facilities/challenges. However, the
scope of the management cases is wider as it enables even non-technical students & managers to learn
& apply generic managerial competencies such as Customer/Business/ Financial/ Strategic/ Execution/
People/ Stakeholder/ Change management etc., apart from, functional competencies such as
HRM/Finance/Projects/Operations etc.
2. The submitted cases should be original and about a real business situation in an Indian or MNC
company (name can be changed). The responsibility for originality vests with the case authors.
3. The case title should be followed by details of the author(s) and abstract of the case.
4. Formatting guidelines –
a) Paper size A4
b) Margins:1” all sides
c) Line spacing: 1.5
d) Font Type: Times New Roman
e) Font Size: 12
5. The copyright of cases submitted by finalists shall vest with the organisers. This contest is for
development of original cases i.e. the cases should not be plagiarized or published earlier.
6. Organisers reserve the right to make changes in the schedule and format of the contest
7. The cases shall be submitted with the following information in 3 sections -

Section 1: Submission Details
- Author details and their email & contact
number:
- Name of Organisation:
- Address:
Section 2: Summary of key features of
case study
- Summary:
- Initiative outline & background:
- Initiative highlights & achievements:
Section 3: Detailed case in
either of the formats ‘A’ or
‘B’ indicated below

The case authors can deploy their own unique approach for developing their cases. The following indicative
features may be included, wherever possible, in addition to their unique approach.

Corporate Format-‘A’ : Case Narrative

 Triggers to the Practice/ Initiative

 Clearly identified business objective and its associated action / decision focus

 Unique path breaking practices/initiative

 Implementation methodology

 Monitoring mechanisms and quantifiable information on the results achieved

 Clearly identified benefits/gains/setbacks/losses etc.

 Learnings for improvements

 Barriers faced (if any) and how these were overcome

 Highlight management role, approach & business practices

 Commentary & explanations on managerial competencies & practices their learning outcomes

 Visual evidences, pictures, highlighting details of the initiative

 Academic Format-‘B’ : Case Narrative & Teaching Notes

A. The case narrative shall include the following information – Introduction of problem and issues,
actions planned & carried out. The case should have a clear decision-focus faced by the manager(s) in
the company with interesting narrative.

B. Case narrative must be accompanied with a good teaching note containing learning objectives,
indication of analysis, suggested assignments, additional readings, references and indicative questions
for case discussion.

Teaching Note

 Teaching note begins with short, accurate case synopsis

 Teaching note shall have minimum of three case discussion questions
 Teaching note includes worksheets and data analyses for all required quantitative reasoning
questions
 Teaching note states the management course(s) and situations in which the case can be used for
learning and identifies the relevant theory supporting the case, the central issue(s) & decision(s)
 Where alternative opinions or approaches are possible, teaching note discusses these.

A few attributes of good case narrative applicable for both Format ‘A’ & ‘B’ are mentioned below –

Case Narrative

 Although there is no prescribed length for the case narrative however a good case can be effectively
presented within 1500 words
 The well written case has clarity in introduction of problem, explanation of intervention planned
and actions taken with adequate references wherever required.
 Name, position, company of case protagonist is clearly identified in introduction
 Case provides readers with an interesting, engaging voyage of discovery
 Quotes from case personalities increase reader’s interest in case
 All case exhibits, figures and tables are clearly, accurately labeled
 Tone of case is neutral, devoid of any case writer personal judgment or bias
 Case is written entirely in past tense