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Media and Information Literacy: Transmission Models

The document discusses various models of media and information literacy including Lasswell's communication model, Shannon-Weaver's model, and Westley and MacLean's model. It also covers characteristics of media literate citizens and information literate persons as well as different types of computer literacy and defines key terms such as communication and information.

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307 views1 page

Media and Information Literacy: Transmission Models

The document discusses various models of media and information literacy including Lasswell's communication model, Shannon-Weaver's model, and Westley and MacLean's model. It also covers characteristics of media literate citizens and information literate persons as well as different types of computer literacy and defines key terms such as communication and information.

Uploaded by

7xnc4st2g8
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MIL TRANSMISSION MODELS

MEDIA AND INFORMATION LITERACY – set of 1. Lasswell’s Communication Model


competencies that empowers citizens to (1948)
understand, use, create, as well as share
information and media content in an ethical SENDER – MESSAGE – MEDIUM – RECEIVER –
way. EFFECT

MEDIA LITERACY 2. Shannon-Weaver’s (1948)

- ability to read, analyze, evaluate and produce


communication in a variety of media forms.
- ability to be knowledgeable and become
active consumers and producers of media.
3. Westley and MacLean’s Model of
KEY CONCEPTS OF MEDIA LITERACY Communication (1957)
1. American Frameworks – 5 concepts • Event or Information
2. National Association for Media Literacy (X1, X2, X3 and X4…Xn)
Education (NAMLE) • Feedback (f)
• Advocate (A)
3. Canadian Framework – MediaSmarts or • Channel (C)
Media Education Network • Audience (B)

CHARACTERISTICS OF A MEDIA LITERATE


4. Gerbner’s (1956)
CITIZEN
 Critical Thinking
 Exercises Informed Inquiry
 Critical Autonomy
 Ability to Analyze and Evaluate Media
Content PUBLICITY MODEL - communication as display
 Ability to Encode and Decode Messages and attention
 Ability to Produce Media-type Content
- audience as “spectators”
INFORMATION LITERACY - ability to recognize rather than participants or
when information is needed information receivers
CHARACTERISTICS OF THE INFORMATION RECEPTION MODEL - “Encoding/ Decoding"
LITERATE PERSON model of communication by Stuart Hall (1993)
 Critical thinking - Messages are open to
 Analyzing information and using it for various interpretations.
self-expression
 Independent learning RECEPTION MODELS
 Capacity for producing media content 1. Osgood- Schramm (1954)
 Being informed citizens and
professionals
 Participating in the governance and
democratic processes of their societies
TECHNOLOGY LITERACY - ability to use digital
technology, communication tools or networks
to locate, evaluate, use, and create information. 2. Berlo’s SMCR (1960)

VARIOUS TYPES OF COMPUTER LITERACY


 HARDWARE LITERACY – computer
 SOFTWARE LITERACY – application
 APPLICATIONS LITERACY – operate
software packages
MEDIA – communication tools
COMMUINICATION - the act or process of using
words to express your ideas to someone. INFORMATION

- the exchange of information and the - data, knowledge derived from study,
expression of feeling that can result in experience, or instruction, signals or symbols
understanding - knowledge of specific events or situations

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