Alternate Final Project
Final Project Submission:
There are three required elements for this assignment
1. Persuasive PSA Video (30-60 seconds)- Submit your PSA video that promotes SMC Resource or Student Group.
Monroe's Motivated Sequence must be applied and at least one credible source should be stated in the video.
2. Informative Presentation Video (2-4 mins.) - Submit your presentation video. It should discuss the elements of the
motivated sequence and how they were applied in this PSA. Monroe’s’ Motivated sequence concepts should highlighted,
defined, and applied.
3. Outline of Presentation- Submit the outline that you used to prepare for the project (include the 5 concepts that were
discussed in your presentation). Underline and bold concepts and definitions.
OUTLINE
1. Attention
Visual: Students stressed with books and screens.
Audio: "Did you know that nearly 60% of college students feel overwhelmed by their academic responsibilities?"
2. Need
Visual: Students showing stress in different settings.
Audio: "Many students at SMC struggle with managing their stress and maintaining their mental and physical health,
which can lead to serious consequences."
3. Satisfaction
Visual: Health and Wellbeing Center activities.
Audio: "But there’s a solution. The SMC Health and Wellbeing Center offers a range of services designed to support
your overall health."
4. Visualization
Visual: Happy students, testimonials.
Audio: "Imagine feeling balanced, healthy, and ready to tackle your studies with confidence. By utilizing the resources
at the Health and Wellbeing Center, you can achieve this and more."
5. Action
Visual: Contact information and location.
Audio: "Don’t wait! Take the first step towards a healthier, happier you. Visit the SMC Health and Wellbeing Center
today at [location] or sign up online at [website]."
Script for Presentation Video on Monroe’s Motivated Sequence
[Introduction]
"Hello, my name is [Your Name], and in this video, I will explain how Monroe's Motivated Sequence is applied in a Public
Service Announcement (PSA) for the SMC Health and Wellbeing Center. Monroe's Motivated Sequence is a structured
approach to creating persuasive messages, consisting of five steps: Attention, Need, Satisfaction, Visualization, and Action.
Let's see how each step is effectively used in this PSA."
[Attention]
Visual: Students stressed with books and screens.
"Did you know that nearly 60% of college students feel overwhelmed by their academic responsibilities?"
Audio: This opening line captures attention by presenting a striking statistic alongside visuals of students buried in books and
staring at screens with stressed expressions. It immediately highlights a common issue that resonates with many students.
[Need]
Visual: Students showing stress in different settings.
"Many students at SMC struggle with managing their stress and maintaining their mental and physical health, which can
lead to serious consequences."
Audio: Here, the PSA establishes the need by showing the widespread issue of student stress at SMC. The visuals of students
in various stressful situations reinforce the message that this is a pervasive problem, setting the stage for the urgency of
finding a solution.
[Satisfaction]
Visual: Health and Wellbeing Center activities.
"But there’s a solution. The SMC Health and Wellbeing Center offers a range of services designed to support your overall
health."
Audio: The PSA introduces the solution by showcasing the activities and services available at the Health and Wellbeing
Center. This part of the sequence provides reassurance that there is help available and highlights the center as a valuable
resource for students.
[Visualization]
Visual: Happy students, testimonials.
"Imagine feeling balanced, healthy, and ready to tackle your studies with confidence. By utilizing the resources at the
Health and Wellbeing Center, you can achieve this and more."
Audio: Visualization is used to paint a positive picture of what life could be like for students who take advantage of the
center's resources. Happy students and positive testimonials help the audience envision a healthier, more balanced lifestyle,
making the benefits of the solution tangible.
[Action]
Visual: Contact information and location.
"Don’t wait! Take the first step towards a healthier, happier you. Visit the SMC Health and Wellbeing Center today at
[location] or sign up online at [website]."
Audio: The PSA concludes with a strong call to action, encouraging students to take immediate steps to improve their health.
By providing contact information and a clear invitation to visit the center, the PSA makes it easy for the audience to act on
the message.
[Conclusion]
"In conclusion, this PSA effectively uses Monroe's Motivated Sequence to create a compelling and persuasive message. By
capturing attention, establishing the need, offering a satisfying solution, helping the audience visualize the benefits, and
encouraging immediate action, the PSA motivates students to utilize the resources available at the SMC Health and
Wellbeing Center. Understanding and applying Monroe's Motivated Sequence can greatly enhance the impact of our
persuasive communications."
[Closing]
"Thank you for watching. I hope this breakdown helps you see the power of Monroe's Motivated Sequence in creating
effective and persuasive messages."
Don't forget to:
Double-check the Final Group Project Instructions and attached grading rubric below before submission.
Ensure that both videos have sound and are accessible (Do not submit Google file links. Submit a Canvas Studio video,
YouTube Video, or Zoom Video. )
Note: Many Students will just put their video links on the outline for easy submission.
Final Project Rubric
Criteria Ratings Pts
This criterion is linked to a Learning Outcome 0-50 points
for clarity and application of course ideas (included, defined, and provided
examples of at least 5 concepts and ideas in Informative presentation and on This area will be used by the assessor to leave comments 50 pts
outline). The 5 terms should be from Monroe’s Motivated Sequence *10pts related to this criterion.
for each term (5 define and 5 provide an example). PSA and Presentation
were organized and easy to follow.
This criterion is linked to a Learning Outcome0-20 points for creativity and
visual aids This area will be used by the assessor to leave comments 20 pts
(The project showcased creativity and innovative thinking, visual aids were related to this criterion.
creative and utilized effectively)
This criterion is linked to a Learning Outcome0-10 points for
Logos/Ethos/complexity This area will be used by the assessor to leave comments 10 pts
( Orally cited At Least One source, uses research effectively)*use at least related to this criterion.
one source in the Persuasive PSA
This criterion is linked to a Learning Outcome0-10 points for meeting the
This area will be used by the assessor to leave comments 10 pts
time requirements
related to this criterion.
(Persuasive PSA was 30-60 Sec & Informative Presentation was 2-4 mins )
This criterion is linked to a Learning Outcome0-10 Outline of Presentation-
Submit the outline that was used to prepare for the presentation (include the This area will be used by the assessor to leave comments 10 pts
5 concepts that were discussed in your presentation. Underline and bold related to this criterion.
concepts and definitions
Total Points: 100
