Survey Questionnaire
PRODUCT DEVELOPMENT OF PASTILLAS USING BITTER GOURD;
A FEASIBILITY STUDY
The Lord be with you and good day!
We, Jermin P. Bati, Keith E. Madronero. Harvey L. Roa, and Ashly O. Sebastian
from Bachelor of Science in Hospitality Management students from Rogationist
College are conducting a research study entitled, " PRODUCT DEVELOPMENT
OF PASTILLAS USING BITTER GOURD; A FEASIBILITY STUDY ".
We will truly appreciate it if you wish to participate in our study. Rest assured that
all information will be confidential and will only be used for the study alone.
Thank you and may the Lord be your blessing!
Part 1 Service Marketing Mix
INSTRUCTIONS: Using the scale below, please rate the following
questions based on your level of agreement. Put a check mark on the number
that best represents your response.
PRODUCT
Very Unlikel Likely Very
Unlikely y (3) Likely
(1) (2) (4)
a. How likely is it to you to be familiar
of the Pastillas using Bitter gourd as
an alternative sweet?
b. How likely are you willing to eat
Pastillas using Bitter gourd?
PRICE
How likely are you willing to buy Pastillas using bitter gourd according to its
preference price:
PER PIECE/S
a. Per 1 piece: ₱5.00
b. Per 3 pieces: ₱10.00
PER PACK
a. 10 pieces in a pack: ₱50.00
b. 15 pieces in a pack: ₱75.00
PLACE
a. When choosing buying a Pastillas
using Bitter gourd, how likely are you
to consider both the importance of
easy accessibility (e.g., public
transportation) or the availability of
parking space?
b. How likely will you be interested in
buying Pastillas using Bitter gourd if
you received a promotional offer,
such as discount?
c. How likely are you to share
information about Pastillas using
Bitter Gourd with your friends or
family if you had a positive
experience?
PEOPLE
a. How likely is it that you will take into
account the customer service
provided by a Pastillas using Bitter
gourd maker before deciding to
purchase or make pastillas?
b. How likely are you to interact with
the staff or the pastillas maker
during the process of purchasing or
making Pastillas using Bitter gourd?
PROCESS
a. How likely are you to participate in a
brief tutorial or demonstration on
Pastillas using Bitter gourd making
techniques before starting your own
batch?
b. In order to ensure the quality and
safety of Pastillas using Bitter
Gourd, how likely are you to expect
guidance or assistance from the
Pastillas Bitter gourd maker during
the process?
PHYSICAL EVIDENCE
a. How likely will you consider the
expertise and cleanliness of the
pastillas maker's workspace or
kitchen?
b. How likely are you to purchase
Pastillas using Bitter gourd from a
maker whose workspace or kitchen
appears to be poorly maintained or
unclean?
c. How likely will you consider the
availability of additional ingredients
or equipment provided by the
Pastillas using Bitter gourd maker for
your convenience?
Survey Questionnaire
PRODUCT DEVELOPMENT OF PASTILLAS USING BITTER GOURD;
A FEASIBILITY STUDY
The Lord be with you and good day!
We, Jermin P. Bati, Keith E. Madronero. Harvey L. Roa, and Ashly O. Sebastian
from Bachelor of Science in Hospitality Management students from Rogationist
College are conducting a research study entitled, " PRODUCT DEVELOPMENT
OF PASTILLAS USING BITTER GOURD; A FEASIBILITY STUDY ".
We will truly appreciate it if you wish to participate in our study. Rest assured that
all information will be confidential and will only be used for the study alone.
Thank you and may the Lord be your blessing!
Part 1 Service Marketing Mix
INSTRUCTIONS: Please indicate the level of importance of the following
by putting a checkmark; 4 being most important and 1 being not important.
Very Important Can be Not
Important (3) Considered Important
(4) (2) (1)
PRODUCT
a. Products variety and
diversity (different
types and kinds of
products)
b. Adequate packaging
(includes labels,
expiration date and
other important notes
in the packaging)
c. Well-done packaging
(the overall
appearance of the
product)
PRICE
a. Cheaper price
(murang presyo)
b. Follows price
development
(nasusunod ang
nararapat na presyo)
c. Negotiable price
(negosyabol ang
presyo)
d. Offering discount
(nag-aalok ng
diskwento)
PLACE
a. Strategic location
(estratehikong lugar)
b. Place identity
(pagkakakilanlan ng
lugar)
c. Product availability
(products are always
available and are
easy to access)
PROMOTION
a. Tarpaulin
b. Tri-media Ads (TV,
Radio and Print Ads)
c. Brochure
d. Social Network Sites
e. Referrals
PEOPLE
a. Friendly
b. Trustworthy
c. Physical Appearance
d. Polite
e. Cleanliness
f. Kindness
g. Pleasing personality
h. Skilled
i. Effectiveness
j. Efficiency
PROCESS
Kindly put a check mark in the space provided for each letter.
a. How would you like to contact the business?
___Text/Phone Call ___Social Networking Sites
b. What mode of payment do you prefer?
__Cash
__Online Payment
__Website
__Walk in
__Credit
__Check
Very Important Can be Not
Important (3) Considered Important
(4) (2) (1)
a. There is a proper
agreement between
the client and the
company.
b. The company
provides background
of its employees.
c. There is a continuous
communication
between the client
and the company.
PHYSICAL EVIDENCE
a. Ventilation
b. Space
c. Ambience
d. Cleanliness
e. Good Atmosphere
