Ivan Zhao
ivan.h.zhao@gmail.com
415-278-1666
March 2013, to Elad Gil
background
2 million developers
80 million knowledge workers 200+ million Internet users
mission
Democratize Software
Bring the computing power to non-programmers
2 million developers
80 million knowledge workers 200+ million Internet users
problem
The “software as applications” model is highly inefficient
We can’t go to Mars by sending Word documents arounds
solution
Notion is a centralized home for your information & software
4 Marketplace
3 LEGO for Software
2 Structured Content
1 Visual Editor
0 Web
Released to Terrance
Notion demo
markets - overview
A horizontal product
Design Tools Web Hosting Office/Docs Enterprise/SaaS Software Marketplace
$500m $2B - $3B $22b+ $120B+/$14B New
Get traction! Huge market, Change how we
lots of pain create software
markets - design tools
Today – designers’ painful workflows
Designers
Images Mocks
Communication Final outputs
Clients Developers
markets - design tools
Notion – one environment; no developers
Designers
Communication
&
Final outputs
Clients
markets - enterprise
Today – pigeon-holed users
yet another SaaS
application x vertical
markets - enterprise
Notion – tailored software for all
Advanced
Normal
mobile
Conservative
software software software
webpage docs data docs email data
markets - software marketplace
Today – keep reinventing the wheel, no division of labour
yet another
application x
SaaS vertical
same old stuff same old stuff
Developer Developer
markets - software marketplace
Notion – make once, serve many
software software software
software software software software software
Notion provides hosting & plumbing
software Hundreds of thousands existing Open Source web libraries
markets - software marketplace
Notion – market economy for the software world
End user
Notion tracks usage
$5
Notion distributes revenue
$2 $1 free
timing
Commoditization needs the right platform
80s 90s now
Hypercard OpenDoc Web
HTML5, “HTML6”
roadmap
5 months for private beta; 15 months for Series A
Month 0 Month 6 Month 12 Month 18
● Series A
● Private beta ● Public beta
(Design Tools)
Product
Visual Editor Structured Content LEGO for software Marketplace + future developments
development
