A Grand Project On Role of sales promotions in FMCG sector,

Submitted by
Ravi M. Dattani MBA Sem-IV Seat NoAccdemic year:2008-10

T.N.Rao College Of Management studies. Rajkot, India Project Guide Prof. Hardik Pandya A Grand Project Submitted to Saurastra University, Rajkot.

PREFACE
KNOWLEDGE IS POWER AND IDEAS RULE THE WORLD.
Any human being when enters into the world enters with a raw brain and mind. He gains knowledge from the experience of his human ancestors through the Bibles of knowledge. Also knowledge if not implement for actions gets rusted or in length is nothing. Study of management will be immaterial if it is not coupled with the practical studies. Practical training, which is a part of management studies, intends to provide a student with sufficient knowledge to develop an equation to connect theory and practical aspects and thereby gives an opportunity to test and verify application of theory and Comprehends interaction between management concepts and practice. It is with great sincerity and enthusiasm that we take up the challenge that this field has placed before us and hope to succeed with guidance from our professors.

CERTIFICATE
DECLARATION
I, the undersigned Ravi M. Dattani the student of M.B.A. of T.N. Rao college hereby declare that the work Presented in this project report is my own work.The work has not been previously submitted to any other university for any examination.

Place: Rajkot Date: Signature (Ravi Dattani)

ACKNOWLEDGEMENT
Knowledge is gained by experience. Since knowledge is a social enterprise, assistance from a selected group of experts become necessity and proves encouraging in the view at limitation of time and resources for the better understanding of this project. There are many people who are directly or indirectly involved in making my project successful. We would like to draw attention to those whose contribution proved valuable for us in this project. I shall be weakening in my job if I do not put across my gratefulness to our professors. I am thankful to, Prof. Lalit Chande (head of the department) and Prof. Hardik Pandya.

INDEX

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Particulars EXECUTIVE SUMMARY INTRODUCTION TO FMCG SECTOR KEY ISSUES FOR FMCG SECTOR INDUSTRY SEGMENTS SWOT ANALYSIS OF FMCG SECTOR MAJOR PLAYERS IN INDIAN FMCG SECTOR SALES PROMOTION RESEARCH METHODOLOGY NIRMA A CASE STUDY DATA ANALYSIS FINDINGS & INFERENCES CONCLUSION BIBLIOGRAPHY

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