Analysis of 50 Persons using / Not using TATA SKY

1. Do Yor have Tata sky dish TV Connections ? a) Yes 48 b) No 2 4%

a) Yes b) No

96%

2. What makes you purchase Tata Sky Dish TV connection ? a) Price 5 b) Picture Quality 24 c) Name 1 d) Suggestion of Relatives 12 e) Friends 8 50 40 30 24 20 12 10 0 b) Picture Quality a) Price d) Suggestion of Relatives c) Name e) Friends 5 1 8

12 10 0 b) Picture Quality a) Price d) Suggestion of Relatives c) Name e) Friends 5 1 8

3. Which pack you use most of times? a) Regional Pack 9 b) Silver Pack 15 c) Gold Pack 24 d) Platinum Pack 2 50

40

30 24 20 9 2 0 a) Regional Pack b) Silver Pack c) Gold Pack d) Platinum Pack 15

10

4. How are the prices of Tata sky services ? a) Fair 8 b) Average 5 c) Good 26 d) Best 11

50

40

30

26

20 8 11 5

10

0 a) Fair b) Average c) Good d) Best

20 8 11 5

10

0 a) Fair b) Average c) Good d) Best

5. What makes Tata sky different from other dish TV Connection Services ? a) Service 10 b) Facilities 10 c) Exra Benefits 3 d) H.D. 27 50

40

30

27

20 10 10 3 0 a) Service b) Facilities c) Exra Benefits d) H.D.

10

6. How do you rate picture quality of Tata Sky ? a) Fair 7 b) Average 5 c) Good 22 d) Best 16 50

40

30 22 20 16 7

10

0 a) Fair b) Average c) Good d) Best

16 10 7

0 a) Fair b) Average c) Good d) Best

7. According to you rating of Tata Sky compare to other Disth TV service Provider? a) Bad 0 b) Good 16 c) Better 14 d) Best 20 50

40

30 20 16 14

20

10

a) Bad 0

b) Good

c) Better

d) Best

8. What is the least attractive factor about Tata Sky Services? a) Picture Quality 14 b) Technology 14 c) Price 17 d) Packages 5

50 40 30 20 10 0 a) Picture Quality b) Technology c) Price d) Packages 14 14 17

30 20 10 0 a) Picture Quality b) Technology c) Price d) Packages 14 14 17

9. How advance do you find the technology of Tata Sky Services ? a) Very Advacned 0 b) Advacned 14 c) Normal 18 d) Outdated 18 50

40

30 18 14 10 18

20

0 a) Very Advacned

b) Advacned

c) Normal

d) Outdated

10. How do you find out about TATA Sky brand? a) Media (TV, Newspaper, Radio) 10 b) Internet 15 c) word of mouth 12 d) other 13

50 40 30 20 10 0 b) Internet d) other 10

15

12

13

30 20 10 0 b) Internet a) Media (TV, Newspaper, Radio) d) other c) word of mouth 10

15

12

13

11. Which services do you find most satisfactory ? a) Tata Sky 39 b) Airtel Digital TV 2 c) Dish TV 8 d) Reliance Big TV 1 e) National DTH 0

50 40 30 20 10 2 0 b) Airtel Digital TV a) Tata Sky 8 1 0 d) Reliance Big TV c) Dish TV e) National DTH 39

12. Would your recommend TATA sky Services to another person ? a) Yes 38 b) No 12

24%

a) Yes b) No

a) Yes b) No

76%

13. What Facility you are expective from Tata Sky ? a) Discount in recharge 13 b ) Loyal customer benefits 5 c) Gift vouchers 12 d) Surprises 8 e) More customer services 12 50 40 30 20 13 10 0 b ) Loyal customer benefits d) Surprises a) Discount in recharge c) Gift vouchers e) More customer services 5 12 8 12

Analysis Chart of 50 Persons using / Not using TATA SKY

Questions : 1. Do Yor have Tata sky dish TV Connections ? 2. What makes you purchase Tata Sky Dish TV connection ? 3. Which pack you use most of times? 4. How are the prices of Tata sky services ? 5. What makes Tata sky different from other dish TV Connection Services ? 6. How do you rate picture quality of Tata Sky ? 7. According to you rating of Tata Sky compare to other Disth TV service Provider? 8. What is the least attractive factor about Tata Sky Services? 9. How advance do you find the technology of Tata Sky Services ? 10. How do you find out about TATA Sky brand? 11. Which services do you find most satisfactory ? 12. Would your recommend TATA sky Services to another person ? 13. What Facility you are expective from Tata Sky ? a) 48 5 9 8 10 7 0 14 0 10 39 38 13 b) 2 24 15 5 10 5 16 14 14 15 2 12 5 c) 0 1 24 26 3 22 24 17 18 12 8 0 12 d) 0 12 2 11 27 16 20 5 18 13 1 0 8 e) 0 8 0 0 0 0 0 0 0 0 0 0 12

1 2 3 4 5 6 7 8 9 10 11 12 13