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RISK REPORTING

BY: Anna Mae Y. Lamentillo


September 20, 2011
Sunday, January 22, 2012

A parasitic infection normally transmitted by deer ticks has made its way into the U.S. blood supply, researchers from the Centers for Disease Control and Prevention reported on Tuesday. The infection is called babesiosis and its increasingly spreading through blood transfusions.

- SORA SONG
Taken from A Tick-Borne Parasite Invades the Blood Supply
Sunday, January 22, 2012

IS THIS RISK REPORTING?

Sunday, January 22, 2012

Sunday, January 22, 2012

Sunday, January 22, 2012

BUT IS IT ENOUGH?

Sunday, January 22, 2012

MEDIA IS NOT JUST AN ALARM.

Sunday, January 22, 2012

Sunday, January 22, 2012

MEDIA IS NOT JUST PART OF

THE PROBLEM.

Sunday, January 22, 2012

MEDIA IS PART OF THE SOLUTION.

Sunday, January 22, 2012

According to CHRISTINE RUSSEL:

CASE BY CASE ALARMS EASY HYPES

CONSISTENT, BALANCED APPROACH

PUT THE HAZARD DU JOUR IN BROADER PERSPECTIVE


Sunday, January 22, 2012

LETs TALK ABOUT STATUS QUO.

Sunday, January 22, 2012

According to

VICTOR COHN,

JOURNALISTS (and their editors) gravitate towards stories at either extreme, emphasizing either no hope or new hope

Sunday, January 22, 2012

60s - 70s
HORMONES as a everlasting youth & a cure for hot ashes

WONDER DRUG.

cancers and uterus of the breast

reports of possible links to

Hormone Replacement Therapy

HRT
Estrogen

2002

ndings of

LONG-TERM risks of HRT

uterine cancer risk

normalizes
protection

adding another hormone

HEART DISEASE BREAST CANCER STROKE


Sunday, January 22, 2012

sales soared

$1B

against bone loss and heart disease

WHAT HAVE WE LEARNED ?

Sunday, January 22, 2012

Todays NEW HOPE, often becomes tomorrows NO HOPE.

Sunday, January 22, 2012

AVOID

BREAKTHROUGH
or

WORDS like

CURE

Sunday, January 22, 2012

CONTEXT IS IMPORTANT.

Sunday, January 22, 2012

People should not be be afraid of transfusions.


- Dr. Barbara Herwaldt
Lead Author of the Report

Taken from A Tick-Borne Parasite Invades the Blood Supply


Sunday, January 22, 2012

RULE #1

UNDERSTAND HOW STRONG THE STUDY IS.



reputations of the scientists degree of uncertainty institution or corporation behind it

Sunday, January 22, 2012

RULE #2

DONT FORGET THE CONTEXT.



Compare NEW RISKS with older known risks? Provide information NOT JUDGMENT. Compare SIMILAR RISKS.

Sunday, January 22, 2012

The rst case of babesiosis transmitted through transfusion occurred in 1979, according to the CDC. Since then, another 161 cases have been documented -- 77% of them in the last decade.

- Dr. Barbara Herwaldt


Lead Author of the Report

Taken from A Tick-Borne Parasite Invades the Blood Supply


Sunday, January 22, 2012

RULE #3

ASK THE TOUGHER QUESTIONS



theres always a disadvantage seek clear answers talk about the risks what can be done in the face of uncertainty

Sunday, January 22, 2012

To prevent becoming infected with babesiosis - and keeping it out of the blood supply to begin with - people should avoid tick bites by wearing protective clothing and using insect repellant.

- SORA SONG

Taken from A Tick-Borne Parasite Invades the Blood Supply


Sunday, January 22, 2012

RULE #4

UNDERSTAND THE RISKS



Is it absolute or relative? What exactly does it mean? Is the effect substantial or important? Is the risk voluntary or involuntary? What is the level of Individual vs. Societal Risk? Who is most likely to be exposed to a given risk? What can be done about a given risk, if anything, and by whom?

Sunday, January 22, 2012

The disease is treatable with antibiotics, but it can become severe or even deadly in certain vulnerable populations, including the elderly, those with weakened immune systems.

- SORA SONG

Taken from A Tick-Borne Parasite Invades the Blood Supply


Sunday, January 22, 2012

RULE #5

UNDERSTAND THE ADVANTAGES

What are the potential benets and to whom

Sunday, January 22, 2012

THE BIGGEST CHALLENGE

Sunday, January 22, 2012

CONFLICT

COMPETITION THE 24 HOURS NEWS CYCLE

CONTROVERSY SPACE

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FEEDBACK
Sunday, January 22, 2012

TIME Subscriptions

SHARES, LIKES

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