February 2012 Pitch Sales Scorecard

As promised, The Scoggins Report has switched to a weekly publishing schedule so we can cover pitch sales the same way weve been tracking the spec market for the past several years. This weeks edition is our rst monthly Pitch Sales Scorecard, with yearto-date numbers through February 11 along with year-over-year comparisons and combined spec and pitch sales tallies. Here are the numbers that leapt out at us from the below grids: More than twice as many pitch sales were reported last month as in January 2011, continuing the hot pace for spec and pitch sales overall. The year-over-year comparison of combined pitch and spec sale numbers is even more dramatic: Three times as many pitches and specs sold in January 2012 as in 2011. WME is in a class by itself this year, with half a dozen spec and pitch sales each. To put it another way, the agencys 12 combined sales account for over 44% of this years lit sales activity. Its nearest competitor is CAA, with 1 pitch sale and 2 spec sales so far in 2012.

Overall Pitch Numbers:

Here are overall pitch sales numbers through February 11 on their own...
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2012 Pitch Sales 2011 Pitch Sales 9 4 2 8 13 7 8 15 10 4 5 10 8 14 11 106 2011 106

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Pitch Sales Scorecard February 13, 2012 Page 1 of 6

...and here are combined spec and pitch sales numbers for the same period.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Specs Pitches 2012 Total 2011 Totals 12 9 21 7 4 2 6 21 28 16 15 28 20 9 12 30 16 24 16 11 27 225 2011 119 106 225

Pitch Sales By Genre:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total % Action/Adventure 1 1 9% Comedy 2 2 4 36% Sci- Thriller 4 2 4 2 36% 18%

Pitch Sales By Buyer - Studios:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2 1 3 1 1 1 2 2 1 1 1 2 2 2011 9 9 8 12 12 13

Columbia Disney Fox Paramount Universal Warner Bros.

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Pitch Sales Scorecard February 13, 2012 Page 2 of 6

Here are the combined pitch and spec purchase numbers for studios that have bought at least one of each:
Pitches 1 2 2 Specs 1 1 1 Total 2 3 3 2011 11 19 30

Disney Universal Warner Bros.

Pitch Sales By Buyer - Other Buyers:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 1 1 2011 0

Reel FX

Each of the following production companies has been attached to at least one pitch sale so far this year: 1stAveMachine JC23 Entertainment LBI Entertainment Overbrook Entertainment Original Film Palermo Productions Panay Films Strange Weather Films Strike Entertainment Vertigo Entertainment

Pitch Sales by Seller - Agencies:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 1 1 25 1 1 1 5 1 1 1 2 1 6 14 4 5 28

CAA ICM Paradigm Verve WME

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Pitch Sales Scorecard February 13, 2012 Page 3 of 6

Here are the combined pitch and spec sales numbers for agencies that have sold at least one of each:
Pitches 1 1 1 6 Specs 2 1 1 6 Total 3 2 2 12 2011 50 27 9 50

CAA ICM Verve WME

The following 20 agents have been involved with at least one pitch sale in 2012: Two: Mike Esola One: Billy Hawkins Bryan Besser Christopher Smith Daniel Cohan Danny Gabai David Karp Elia Infascelli-Smith Emile Gladstone Ida Ziniti Mark Ross Matt Rosen Rob Herting Rowena Arguelles Sarah Self Valarie Phillips

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Pitch Sales Scorecard February 13, 2012 Page 4 of 6

Pitch Sales by Seller - Management Companies:

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2011 1 1 6 2 1 1 1 1 1 1 1 2 1 1 1 2 1 1 6 1 5 0 5 0 5

3 Arts Circle of Confusion Generate The Gotham Group H2F Kaplan/Perrone Rich Demato Mosaic

No management company has sold both a pitch and a spec yet this year. The following 9 managers have been involved with at least one pitch sale in 2012: Two: Britton Rizzio One: Aaron Kaplan Alex Lerner Chris Fenton Jeremy Platt Michael Lasker Peter McHugh Rich Demato Sean Perrone

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

2012 Pitch Sales Scorecard February 13, 2012 Page 5 of 6

About The Scoggins Report: The Scoggins Report is a terribly unscientific analysis of the feature film development business based on information assembled from a variety of public and non-public sources. The numbers in the reports are by no means official statistics. Caveat emptor. Moln lab. Details on every person, project and company covered by the Report can also be found at www.ItsontheGrid.com, a proud division of The Wrap News, Inc. IOTG is the only place mere mortals can find listings of Hollywoods active open writing and directing assignments, not to mention comprehensive spec market data; active film development information; and relevant credits for released movies going back to 1988. The IOTG newsfeed (www.ItsontheGrid.com/news) includes daily highlights of recent updates to TheGrid. Youll find buttons to subscribe to the feed right where youd expect them. Follow our Twitter feed here: http://twitter.com/itsonthegrid.

The Scoggins Report, by Jason Scoggins & Cindy Kaplan Creative Commons Attribution 2012

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