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Tuberculosis Awareness Campaign for Students

The document outlines a tuberculosis awareness campaign titled 'Stay Healthy, Stay Informed' aimed at educating students at Plateau State University about TB transmission, symptoms, and prevention. The campaign includes workshops, social media outreach, health check-ups, and creative performances to engage students and promote good health practices. Success will be measured through attendance, social media engagement, feedback surveys, and a reduction in stigma related to TB.

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20 views3 pages

Tuberculosis Awareness Campaign for Students

The document outlines a tuberculosis awareness campaign titled 'Stay Healthy, Stay Informed' aimed at educating students at Plateau State University about TB transmission, symptoms, and prevention. The campaign includes workshops, social media outreach, health check-ups, and creative performances to engage students and promote good health practices. Success will be measured through attendance, social media engagement, feedback surveys, and a reduction in stigma related to TB.

Uploaded by

bethelvictor285
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PLATEAU STATE UNIVERSITY BOKKOS

FACULTY OF SOCIAL SCIENCE

DEPARTMENT OF MASS COMMUNICATION

MCM 214

ASSIGNMENT

BY

MAT. NO: PLASU/2023/FSS/1015

NAME: SELVEN ESTHER NANBYEN

TO BE

SUBMITTED TO:
Creative Brief: Tuberculosis Awareness Campaign

Project Title:

"Stay Healthy, Stay Informed: Tuberculosis Awareness for Students"

Background:

Tuberculosis (TB) remains a major public health concern in Nigeria, with


young people, including students, at risk of infection. Many students lack
proper awareness about TB transmission, symptoms, and prevention, leading
to late diagnosis and increased spread. This campaign aims to educate
students of Plateau State University, Bokkos, about TB and general health
practices to promote a healthier campus environment.

Objectives:

 Increase awareness about tuberculosis, including its causes,


symptoms, prevention, and treatment.
 Encourage early detection and prompt medical attention for TB cases.
 Dispel myths and misconceptions about TB to reduce stigma.
 Promote overall good health practices to prevent common illnesses.

Target Audience:

All students of Plateau State University, Bokkos (Undergraduates and


Postgraduates) Faculty members and health service providers on campus

Key Message:

"Tuberculosis is preventable and treatable. Know the signs, take action, and
protect yourself and others. Stay informed, stay healthy!"

Campaign Strategy:

 Educational Workshops & Seminars – Interactive sessions led by


medical professionals to inform students about TB.
 Social Media Awareness – Engaging infographics, short videos, and
testimonials shared on university platforms.
 Campus Health Check-ups – Free TB screenings and medical
consultations.
 Posters & Flyers – Visually appealing materials displayed across
campus with key TB facts.
 Student Ambassador Program – Training selected students to spread
awareness within their circles.
 Drama & Spoken Word Performances – Creative storytelling methods
to engage and educate students about TB in a relatable way.

Tone & Style:

Informative yet engaging Youth-friendly and relatable Clear, concise, and


action-oriented

Call to Action:

"Don’t ignore the symptoms. Get tested. Seek treatment. Help stop the
spread of TB today!"

Measurement of Success:

 Number of students attending workshops and screenings


 Social media engagement (likes, shares, comments)
 Feedback surveys on awareness improvement
 Reduction in TB-related stigma within the campus community

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