Re public of the Philippines 13.

It can be intangible or tangible as it can be in the form of

Department of Education
Region IV-MIMAROPA services or goods.
Division Of Romblon A. Price B. Marketing Mix C. Product D. Packaging
Esteban Madrona National High School Re public of the Philippines
Bachawan, San Agustin, Romblon Department of Education
Region IV-MIMAROPA
SUMMATIVE TEST IN ENTREPRENEURSHIP Division Of Romblon
QUESTIONNAIRE ONLY Esteban Madrona National High School
Bachawan, San Agustin, Romblon
Name: _________________________________________
Grade Level/Blk: ________________________________
Date:_________________Score: ___________________ SUMMATIVE TEST IN ENTREPRENEURSHIP
QUESTIONNAIRE ONLY
Name: _________________________________________
General Direction: Read and analyze the questions carefully,
Grade Level/Blk: ________________________________
provide another sheet of paper for your answer.
Date:_________________Score: ___________________
Test I Directions: Read each item carefully and choose the
letter of the correct answer. Write your answers in your General Direction: Read and analyze the questions carefully,
answer sheet. provide another sheet of paper for your answer.

1. Mr. Moral established a Milk Tea business in Test I Directions: Read each item carefully and choose the
Cajidiocan, who do you think is his target customers? A. letter of the correct answer. Write your answers in your
answer sheet.
Employees C. Teachers
B. Students D. All of the above 1. Mr. Moral established a Milk Tea business in
2. It refers to particular characteristics and specifications of a Cajidiocan, who do you think is his target customers? A.
good or service as determined by a customer. Employees C. Teachers
A. Customer Requirements B. Students D. All of the above
B. Customer Service
C. Customer Representative 2. It refers to particular characteristics and specifications of a
D. Customer Value good or service as determined by a customer.
A. Customer Requirements
3. Mrs. Royo wants to establish a school supplies store. B. Customer Service
Where do you think is the most strategic location for this C. Customer Representative
business? D. Customer Value
A. Near the hospital C. Near the school
3. Mrs. Royo wants to establish a school supplies store.
B. Near the park D. Near the church
Where do you think is the most strategic location for this
business?
4. It means that a product not only gets purchased, but it
A. Near the hospital C. Near the school
performs well enough to be recommended to others.
B. Near the park D. Near the church
A. Profitability B. Viability C. Feasibility D. Reliability
5. It refers to the company’s ability to use it resources to 4. It means that a product not only gets purchased, but it
generate revenues in excess of its expenses. performs well enough to be recommended to others.
A. Profitability C. Feasibility B. Viability D. Reliability A. Profitability B. Viability C. Feasibility D. Reliability

6. It refers to the state of product where it is easily broken or 5. It refers to the company’s ability to use it resources to
damage compared to others and must need extra attention generate revenues in excess of its expenses.
when shipping to ensure they arrive in perfect condition. A. Profitability C. Feasibility B. Viability D. Reliability
A. Product Fragility C. Product Reliability
6. It refers to the state of product where it is easily broken or
B. Product Viability D. Product Lifespan
damage compared to others and must need extra attention
7. It refers to specific group of consumers at which a business when shipping to ensure they arrive in perfect condition.
aims its products and services. A. Product Fragility C. Product Reliability
A. Target Price C. Target Customer B. Product Viability D. Product Lifespan
B. Target Product D. Target Place
7. It refers to specific group of consumers at which a business
aims its products and services.
8. It means that there are different levels of demand for a
A. Target Price C. Target Customer
product throughout the year.
B. Target Product D. Target Place
A. Stock Keeping Unit C. Price Point
B. Product Size and weight D. Seasonality
8. It means that there are different levels of demand for a
9. It refers to useful life of a product or time during the product throughout the year.
product remains usable for its primary function. A. Stock Keeping Unit C. Price Point
A. Stock Keeping Unit C. Price Point B. Product Size and weight D. Seasonality
B. Product Lifespan D. Seasonality
9. It refers to useful life of a product or time during the
10. It refers to the amount charged for a product or service.
product remains usable for its primary function.
A. Price B. Prize C. Point D. Profit
A. Stock Keeping Unit C. Price Point
11. An item that is produced to satisfy the needs of a certain B. Product Lifespan D. Seasonality
group of people. 10. It refers to the amount charged for a product or service.
A. Price B. Marketing Mix C. Product D. Packaging A. Price B. Prize C. Point D. Profit
12. The amount that a customer pays for to enjoy it. 11. An item that is produced to satisfy the needs of a certain
A. Price B. Marketing Mix C. Product D. Packaging group of people.
A. Price B. Marketing Mix C. Product D. Packaging
12. The amount that a customer pays for to enjoy it.
A. Price B. Marketing Mix C. Product D. Packaging
13. It can be intangible or tangible as it can be in the form of
services or goods.
A. Price B. Marketing Mix C. Product D. Packaging
14. The way your product or service appears from the
outside. 14. The way your product or service appears from the
A. Price B. Marketing Mix C. Product D. Packaging outside.
15. How a business creates awareness in the market? A. Price B. Marketing Mix C. Product D. Packaging
A. Place B. Brand Name C. Services D. Promotion 15. How a business creates awareness in the market?
16. The ultimate marketing strategy. A. Place B. Brand Name C. Services D. Promotion
A. 7 P’s Model B. Marketing Mix C. People D. Branding 16. The ultimate marketing strategy.
17. Where your product or service is actually sold. A. 7 P’s Model B. Marketing Mix C. People D. Branding
A. Place B. Brand Name C. Services D. Promotion 17. Where your product or service is actually sold.
18. The place occupied by products in the heart and minds of A. Place B. Brand Name C. Services D. Promotion
the consumers. 18. The place occupied by products in the heart and minds of
A. Branding B. Positioning C. Goods D. Place the consumers.
19. A marketing model that modifies the 4Ps model. A. Branding B. Positioning C. Goods D. Place
A. Packaging B. 7 P’s Model C. Marketing Mix D. 19. A marketing model that modifies the 4Ps model.
People A. Packaging B. 7 P’s Model C. Marketing Mix D.
20. It is a set of controllable and interrelated variables People
composed of product, place, price and promotions that a 20. It is a set of controllable and interrelated variables
company assembles to satisfy a target group better than its composed of product, place, price and promotions that a
competitor. company assembles to satisfy a target group better than its
A. Price B. Marketing Mix C. Product D. Packaging competitor.
Test II Directions: Enumeration. A. Price B. Marketing Mix C. Product D. Packaging
A. What are the three factors to consider in screening Test II Directions: Enumeration.
the proposed solution? A. What are the three factors to consider in screening
1. the proposed solution?
2. 1.
3. 2.
B. What are the 7Ps of Marketing mix? 3.
4. B. What are the 7Ps of Marketing mix?
5. 4.
6. 5.
7. 6.
8. 7.
9. 8.
10. 9.
10.

Prepared by:
Prepared by:
CHARINA G. MANGALINAO
Subject Teacher CHARINA G. MANGALINAO
Subject Teacher