MARKETING STRATEGIES OF FRASER PLACE MANILA Good morning/afternoon/evening!

We are conducting a study about the marketing strategies of Fraser Place Manila to find out if their strategies are effective as perceived by the guests and to know if there are problems needed to be solved.

I. Put a check mark on the space provided.

1. Age ___ 20-30 ___ 31-40 ___ 41-50 ___ 51 and above 2. Gender ___ Male ___ Female 3. Civil Status

___ Single ___ Married ___ Separated ___ Widow/Widower 4. Occupation ___ Employee ___ Manager ___ Administrator ___ Others (Please specify) _______________________ 5. Monthly Income ___ Php 10,000.00 Php 15,000.00 ___ Php 15,000.00 Php 16,000.00 ___ Php 16,000.00 Php 17,000.00 ___ More than Php 17,000.00

II. Encircle the corresponding letter/s.

1. How many times did you visit Fraser Place Manila? a. First b. Second c. Third d. More than third 2. What is you reason for visiting Fraser Place manila? a. Business b. Leisure c. Others (Please specify) ___________________________________________________ 3. How did you know about Fraser Place Manila? a. Family and Relatives b. Friends c. Officemates 4. Where do you usually get the information regarding to the place? a. Family and Relatives

b. Friends c. Officemates d. Internet e. Advertisements 5. What form of advertisements? a. Television b. Radio c. Print Ads (such as flyers, newspaper, magazines, etc.) d. Internet 6. What convinced you to stay in Fraser Place Manila? a. Through personal experience b. Through other people c. Advertisements d. Internet 7. What do you like most during your stay? a. Facilities b. Services

c. Staff/Personal d. Amenities 8. What problems have you encountered during your stay? a. Facilities b. Services c. Staff/Personnel d. Environment e. None f. Others (Please specify) ______________________________________ 9. What solution would you suggest to solve these problems? a. Maintenance of facilities b. Team Building of staff/personnel c. Suggestion box for the comments of the guests d. Others (Please specify) _______________________________________

10.

How would you rate the services of Fraser Place Manila compare

to the other hotels that you have gone? a. Poor b. Satisfactory c. Very Satisfactory d. Excellent Comments/Suggestions: _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ ______________.