Fashion industry most unstable and unpredictable. Muha, ya v shoke.

Mostly fashion products include clothing and accessories such as shoes, stockings, socks, gloves, bags, belts, hats, scarves, including hair accessories, watches, jewelry, perfume and cosmetics and also home decorations. The activity of fashion industry includes the whole chain of planning, forecasting, preparing raw materials, completing the final product, advertising, offering and making final sales to consumers along with service activities and promotion. Generally the clothing is divided into five common types: 1.Haute Couture; 2.Pret-a-porte: (2 groups: Pret-a-porte de luxe and Pret-a-porte;) 3. Bridge: (3 groups: better, middle, low); 4. Moderate; 5. Budget. Haute Couture is usually associated with a high fashion. It comes from French word which means high sewing, high dressmaking or high fashion and such a product is an exclusive product which is made by a designer in a sole copy and used only high quality fabrics and accessories. Usually such products are made for personal order only and the models should be made only by personnel of the fashion house and meet the specified requirements for quality. For example more than a half of the work should be handmade, sections should be packed and the cloth should not be ironed and washed until its wear, etc. Apparently, such kinds of strict rules were declared almost 100 years ago and unquestionably were followed by a modern couture. And some fashion houses are still continuing making and selling collections of couture like Chanel Haute Couture, Christian Dior Haute Couture, Christian Lacroix Haute Couture, Louis Feraud Haute Couture etc. Prt-a-Porter (French) or Designer ready-to wear is a group of expensive clothes, divided into 2 groups: Pret-a-porter de Luxe is more expensive comparing to others. Collection of such clothes is usually named after the designer and the company should have its own mono-boutiques. For instance, Gucci, Prada, Armani, Fendi, Burberry, Versace, Christian Dior, Kenzo, Cavalli, Sonia Rikel, Gianfranco Ferre. Prt-a-Porter or Designer ready-to-wear. Clothes from this category not always use the name of the designer. They can not to have mono-boutiques and buy through multi-brand boutiques. For instance Max Mar, Plain Sud, EXTE, Joop, Etro, Anna Sui, Leonovitch, Calvin Klein etc. Bridge Better most part of this group consists of so called diffusion lines, second line of popular brands. Therefore there is a reference to the name of a designer who is associated with his collection of couture or prt-a-porter de luxe. These lines can be sold in both in mono-boutiques of the brand and in multi-brand shops. For example, Armani Exchange and Mani, Miu-Miu, JPGJeans, CK Jeans, Moscino Jeans. Bridge Middle marks of this group sometimes use name of their own designer or make their own author name like: Evan Pikone, Liz Claiborne, GUESS, Berghaus.

Bridge Lower declares ideal combination of the price and quality and always use authors name. They are usually sold in networked mono-shops. For example Benetton, MEXX, BEGGON, Naf-Naf, GAP, ZARA, MANGO. Moderate-this category includes mass marks that promise fashionableness for not mush money. F.e. H&M, GANT, SACH, Morgan, Froggi. Bugdet nameless marks, in our market, so called mass clothes from China. One way for success in a fashion business considers consumers needs. Contemporary fashionbusiness is a consumer focused business where individuality of each consumer is in the first place. Also currently, a global fashion industry no longer dictates what to wear and how to look. The moments when there were dominated certain colors, length of skirts or pants during a fashionable season is left behind. This is a time when designers are inspired not only from different areas of fine art and from images of the past, but also from the street fashion and free style. Thus, free style is most welcomed in borrowing styles and rends and it creates the fashion itself. As of today, success of fashion marketing heavily depends on changeability, combinatory and responsiveness of brand makers and on their ability of continuous analysis and investigation of customers needs and desires. (Koshmar Muha, kak ty s takim angliyskim AUCA zakanchicaesh? Ili ty prosto statyu russkuyu v google prevela I polenials podruditsya) Brand Dilbar DILBAR is a national brand in Kyrgyzstan that produces clothes of pret-a-porte de Luxe class. The brand is named after Dilbar Ashimbaeva its founder, designer and creative director. It was established on april 22, 2004. Before establishing the brand, Dilbar designed costumes for cinema and theater projects like the historical film Secret melody based on Aaly Tokombaevs work, Guiseppe Verdis Otello opera, Aram Hachaturyans Spartak ballet, shoes and accessories collections, actively participated in numerous international fairs, festivals, expos in Europe and the United States. Dilbar first introduced Kyrgyzstan at Fashion Week in Moscow, where she got recognition of professionals. The company is a member of CACSA (Central Asian Crafts Support Association). Fashion house Dilbar works in ethno chic theme area. Ethnic motifs are not limited to Kyrgyz culture; it includes cultures and traditions of the peoples of Silk Road. The Fashion House works exclusively with expensive materials as natural, exclusive, hand-made fabrics and textures, hand-made embroidery in diverse patterns. Natural fabrics are mostly imported from Turkey, China, Uzbekistan, and India. Range of products contain such as womens clothing elegant coats, ethnic skirts, shirts, luxurious dresses, wedding dresses, evening dresses for special occasions, fashionable accessories (scarves, handbags etc.). Exclusive products show an embodiment of unique design ideas. The fashion house has two main lines of clothing: 1. Clothes of Pret-a-Porte de-lux for special occasions luxurious clothing, expensive, 80-90% handwork, hand-embroidering and beadwork, hand-painted fabrics (batik). The main idea of the line is spiritual luxury, intellectual clothing with inner rich essence, chic and elegance. Clothes are made according to individuals choice. 2. Clothes of Pret-a-Porte Bridge class in city style. The main idea of this line is hidden restrained sexuality, flirting mood, femininity. New collection of ready-to-wear dresses with limited production. The company has designers show-room in Bishkek where both lines are presented. Focused on consumers needs.

Women buy clothes in ethno style or with ethnic elements because ethno style is becoming more popular among other types of fashion than a few years ago. ( .. ) Slushay, ya vashu modu uje neznayu, idey net. - meet fashion trends. - stand out. - join another, unknown culture or inversely to show through modern and stylish attire - belonging to certain culture, country - just to diversify wardrobe - have an expensive souvenir 90% of consumers are women, most of whom are socially active, successfully married (35-45 years old) and thoseincome is above average. Dilbar uses the technique of kurak or patch working through complex articulation and at the same time uses constructive artwork, ornamental, multifarious texture, subtle color transitions, or conversely colorful decorative contrast. The designer treats with apprehension to cultural heritage since global integration is erasing borders by absorbing small nations. In this case it iscrucial to be able not to cross the line and show your own culture subtly, and physically enter the global space without disappearing in our own distinctive character and identity. ( , , )
I was in Kazan (Tatarstan) at the of the November the following year. I thought that I was going to a very similar country as our Kyrgyzstan, because it was Tatarstan where resided mostly Muslims.. We went to exhibition and at the same time to check the area, to see for potential consumers since this region was prosperous. I was shocked because tatars are completely assimilated with Russians and there was nothing Tatar, except, for example a russian old lady was going somewhere and suddenly spoke in tatar, thats all they have something tatar. They have a lot of mosques, both of old and new. We brought there various Kyrgyz clothes, cheap and expensive, and very modern clothes too. And many people asked is this your national dress?, I mean that they were very phlegmatic. I was simply amazed that they were rich in oil, had many wealthy people but they were dressed horribly. For example there were a grandmother, a mother, a daughter who were walking and all of them were in mink coats, the price of a simple coat was $7000. I understand that it was cold but still, without coats they would look disgusting. For them it was a luxury clothing. There were many brand-name (European) stores when we did not have any. They did not have any clothing with at least with some tatar element. They lost everything, and we have something preserved, I think even better than enlightened our Kazakh brothers; at least some piety, but I am afraid that all this will not become Philharmonic society, even though it is a beautiful word. , , , .. , . . , , - -, . , , , .. , , , , , ??, .. . , , , , , , , , , , $7000? , , . , . , , . - . .. , , , , - ,

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