Product School Certifications
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2
2014
Founding year
The Global Leader
in Product Training 2 Million +
Member Community
3 Annual
conferences
San Francisco
New York
London
3
Product School is my go-to place for
finding product talent and upskilling
my product team. Their trainings
are engaging, supplemented by
modern frameworks, tools. Product
School has the strongest community
in product.
Ajay Arora
Product Leader ex-Netflix, Amazon
4
Average Product Manager
salaries in the US
Source: Glassdoor
Learn AI
and boost your salary 35%
$ 306K /yr
$ 164K /yr
$ 154K /yr
$ 138K /yr
$ 255K /yr
Product Sr Product Group Product Director
Vice President
Manager Manager Manager of Product of Product
5
Over
Product Managers 75,000+
are in high demand
PM jobs
open now on LinkedIn
Product Manager Certification (PMC)™
Land your first Product Management job
Artificial Intelligence for Product
Accelerate Your Product Certification (AIPC)™
Build successful AI-powered products
Career With a Product
School Certification Product Leader Certification (PLC)®
Get your next Product Management promotion
Product Marketing Manager
Certification (PMMC)™
Bring your products to market successfully
7
Learn From the Best
All of our instructors are Michelle Parsons
Product Leaders working at top
Product Executive
Silicon Valley companies Cara de Freitas Bart
Group Product Manager
including Google, Meta, Netflix, Debankur Naskar
Airbnb, Uber, and Amazon.
Group Product Manager
Ravi Kiran Chintalapudi
Group Product Manager
watch testimonial
Shreyas Nangalia
Head of Product
Nikita Mitra
Product Marketing Leader
8
Your Experience at Product School
Live, Interactive and
100% Online
Hands-on activities, real-world case studies, and
frameworks to stand out in today's competitive market.
Small class sizes
Strictly limited number of students per class,
providing more instructor support.
Flexible timing to work
with your schedule
From 3 to 6 weeks part-time, 5 days accelerated (full-
time or weekend options available) with up to 30
hours live content.
9
How It Works
Immersive instructor- Build something real for Learn anytime with Access a network of
led sessions your portfolio exclusive content and tools successful alumni
Our interactive, hands-on You’ll leverage your new skills to Our commitment to your Be ready to become part of a
curriculum includes practical, create a product from ideation to success doesn't end with the thriving community of Product
live lectures, real-world case launch. This isn't just a class course. Refresh your skills, Managers.
studies, and interactive activities project – it's a tangible and with on-demand access to all You’ll gain access to a wealth of
that go beyond theory. You'll compelling portfolio piece that course materials and real- industry connections and
learn directly from Product you can share with future world PM tools anytime, from opportunities, build deep
Leaders and interact with your employers. anywhere, so you can hit the relationships with peers, and
instructor in a small class setting. ground running on day one of learn from their experiences.
your new job.
The Gold Standard in
Product Training
Course Syllabi
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Product Manager Certification (PMC)™
Land Your First Product Manager Job – Non-PMs Only
MODULE 1 MODULE 2 MODULE 3
Course Introductions Understand Customers & Problems Validate an Opportunity Hypothesis
Instructor & trainee intros Competitiveness, primary & secondary Effort vs. user value, A/B testing &
activities, customer journey maps customer interviews
Introduction to Product Management
Create an Opportunity Hypothesis Define Product Requirements
PM skills, goals & methodologies
Qualitative & quantitative methods, PRD, MVP & roadmaps
Set Product Objectives setting goals
User personas, metrics & use cases.
MODULE 4 MODULE 5 MODULE 6
Start Building Develop Your Product II Get Hired
Design processes, product vs. design & sketching MVC, API design & team management Retrospectives, public speaking &
resume reviewing
Develop Your Product I Market Your Product
Development methodologies, engineers & Channels, messaging & insights Deliver and Present
product, design patterns Capstone project
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“This certification covers everything you
need to know about Product Management to
jumpstart and land your first PM job. It isn’t
all theory, you get to apply everything you
learn to your own project and the instructors
provide feedback to help you improve.”
Medha Ghatikesh
Product Manager
13
Artificial Intelligence for Product Certification (AIPC)™️
Build Successful AI-Powered Products - Current PMs Only
MODULE 1 MODULE 2 MODULE 3
Create a Winning AI Product Strategy Master Prompt Engineering by Building a Low Build a GenAI PRD
Identify the strategic opportunities to Code App Create requirements for an LLM-powered feature
incorporate generative AI models into your Gain hands-on experience with large language and learn how to select and fine-tune a model,
product to drive business outcomes. models (LLMs) through developing a custom and reduce hallucinations using retrieval
prototype. augmented generation (RAG).
MODULE 4 MODULE 5 MODULE 6
Design AI-Native User Experiences Evaluate and Optimize Non-Deterministic Present Your AI Product Strategy and
Architect system diagrams for AI-native products Products Roadmap
and learn best practices for designing generative Discover how to systematically run experiments Drive buy-in from executives and hiring managers
features. for AI-generated outputs and the levers to by defending your capstone project.
improve product performance.
*Syllabus subject to change
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“Through the certification, I learned a lot
about AI, myself, and how to keep current
with the rapid changes in the industry. No
doubt that I will be a better product leader,
and I look forward to building our AI PM
community.”
Josh Gray
Former Senior Product Leader, AI/ML
15
Product Leader Certification (PLC)®
Upskill And Get Your Next Promotion - Current PMs Only
MODULE 1 MODULE 2 MODULE 3
Course Introductions Orchestrate Your Product Portfolio Communication, Documentation &
Instructor & trainee intros Portfolio management & optimization Storytelling to Influence
Telling a product story, pitch to different
Craft Your Advanced Product Strategy
Build and Sustain a High-Performing Team audiences
Product vision, winning product strategy
Evaluate & develop a team, find and hire talent,
Build a Strong Culture for Your
master difficult conversations
Translate Your Product Strategy Into Action Product Team
Prioritization, planning, aligning strategy Empower team, product culture, product
principles
MODULE 4 MODULE 5 MODULE 6
Ship for Outcomes Master Product Financials Set Yourself Up For a Promotion
Manage process, coach team, decide to Pricing, unit economics, financial modeling, Position yourself for success
build vs buy insights from models
Capstone Project
Lead Effective Meetings Advanced Product Analytics & Product presentations
Run high stakes meetings, manage product Experimentation
meeting ideation, manage trade-offs Qualitative & quantitative analysis,
communicating insights
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“This Certification was
crucial to my promotion at
Microsoft.”
Nikhil Atkuri
Senior Product Manager
17
Product Marketing Manager Certification (PMMC)™
Bring Your Products To Market Successfully
MODULE 1 MODULE 2 MODULE 3
Build a Successful Go-To-Market
Leverage Insights and Competitive Master Product Positioning
(GTM) Strategy Intelligence to Enable GTM Teams M ake your product stand out in the right market
Design a step-by-step plan to bring a product to Enable marketing to drive more demand, sales to category by ensuring that your audience loves
market for the right audience, at the right time. win more deals and customer success to retain your unique value proposition.
more customers.
MODULE 4 MODULE 5 MODULE 6
Deliver Messaging that Captivates Pricing and Packaging to Increase Revenue Present Your GTM Strategy
Customers Pick the right pricing model for your product and Get actionable feedback and buy-in from your
Break down your value proposition into key package your offerings to maximize customer executives by effectively presenting your
statements, and adjust your communication lifetime value (LTV). capstone project.
across different channels.
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“This course not only provided a
comprehensive foundation in product
marketing but also hands-on examples and
case studies that helped me build the
confidence to apply the skill sets in real life.”
Suji Yeon
Senior Campaign Marketing Manager
19
Our Industry
Recognized Certifications
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Alumni - Where Are They Now?
Richard Jang Deepti Tadala Thomas Rand-Nash
Senior Product Manager Senior Product Manager Senior Product Manager
Tristan Pennicott Arushi Tayal Paulina Mwangi
Senior Product Manager Senior Product Manager Senior Director of Product
Medha Ghatikesh Shilpi Verma Nikhil Atkuri
Product Manager Product Lead Senior Product Manager
Watch Testimonials
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NATIONALITIES
59.9% North America
22.9% Europe, the Middle East & Africa
14.9% Asia Pacific
2.3% South America
Many Different
Backgrounds. One MOST POPULAR BACKGROUNDS
Passionate Community. Product Management
Software Engineering
You're about to join a diverse group of top Project Management / Business Analysis
Consulting / Strategy / Operations
Product professionals. Product School alumni are Marketing
currently building products used by millions at Data Analysis
some of the biggest firms and most innovative Sales
startups in the world. Whatever your goals, Support / Quality Assurance
Design
whatever your background, you'll find friends,
Founder
colleagues and maybe even future employers in Hardware Engineering
your new alumni family!
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4 Certifications to accelerate your product career
Career Certifications specializations
Product Manager
Product Leader
Product Marketing Manager Artificial Intelligence for
Certification (PMC)™️
Certification (PLC)™️
Certification (PMMC)™️
Product Certification (AIPC)™️
$ 4,999* $ 4,999* $ 2,999* $ 2,999*
For aspiring PMs For PMs or PMC graduates For PMs and aspiring PMMs For PMs or PMC graduates
Live online training: 6 weeks (part- Live online training: 6 weeks (part- Live online training: 3 weeks (part- Live online training: 3 weeks (part-
time) or 1 week (intensive) time) or 1 week (intensive) time) time)
Free access to PM tools Free access to PM tools Private student discussion forum Private student discussion forum
Private student discussion forum Private student discussion forum 2 year on-demand access to course 2 year on-demand access to course
content content
2 year on-demand access to course 2 year on-demand access to course
content content 15 hours of live instruction time 15 hours of live instruction time
30 hours of live instruction time 30 hours of live instruction time
6 hours of on-demand content 6 hours of on-demand content
*Price with up-front discount
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Certifications Based on Career Goals
Career Certifications
Career Land your first PM job Get your next PM promotion
Certification Requirements: NA Requirements: Existing PM or take PMC
SPECIALIZATIONS
Product Marketing Bring products to market successfully
Certification Requirements: NA
Artificial Intelligence Build AI-powered products
Certification Requirements: Existing PM or take PMC
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Bundle & Save!
Interest-free installment plans available
Two “Specializations” One “Career” + One “Specialization” Two “Careers” + One “Specialization”
& or + or & + or
NOT eligible for Bundle Discount $ 5,998* $ 5,999* $ 8,999*
$8,718 $14,277
Two “Careers” One “Career” + Two “Specializations” Two “Careers” + Two “Specializations”
& or + & & + &
$ 6,999* $ 7,999* $ 9,999*
$11,118 $11,877 $17,436
*Price with up-front discount
Frequently Asked
Questions
FAQ 26
Frequently Asked Questions
What does a Certification from
Product School mean?
Product School certifications are the gold standard in Product
Management and are recognized across the industry. Since 2014,
Product School has been at the cutting edge of Product Management
education. We’ve certified over 15,000 Product Managers from around
the world, so we know exactly what it takes to succeed in this highly
competitive and ever changing industry. Hiring managers recognize that
our alumni have been trained by the very best.
FAQ 27
What’s the schedule and duration of What are the classes like?
the course? Our sessions are hands-on, immersive, and practical from the very
Select from our flexible options: opt for our 3-week or 6-week part- first day. You’ll be using state-of-the-art PM tools, taking part in
time courses, held on weeknights or weekends, featuring 15 to 30 group exercises, discussing case studies, creating content to add
hours of engaging live online sessions. Alternatively, accelerate directly to your portfolio, strengthening your resume , and
your learning with our intensive 5-day full-time course, providing a practicing mock interviews. By the end of the sessions, you’ll have
total of 30 hours of training. deeper knowledge and skills in Product Management to help you
land your first product job or get your next promotion.
Are the certifications taught in-person
or online?
All of Product School's courses are delivered live online. You'll be
able to stream lectures in real-time, interact with your instructor,
and collaborate with your peers from anywhere in the world, all
from the comfort of your own home. We offer cohorts at various
times to accommodate students from different time zones and
locations around the world.
FAQ 28
Is my professional background a good fit How do I get started?
for Product School? If you already know what certification you want to take and
Yes! Our certification programs are designed to cater to you’re ready to get started – enroll now! Or, if you have some
individuals from diverse professional backgrounds and career questions and would like to chat with us, schedule your free
aspirations. The Product Manager Certification (PMC)™ is for career consultation at a time that suits you.
people from any professional background who have not yet
worked in a PM role—you don’t have to be a coder or have a
specific background! The Product Leader Certification (PLC)®
is specifically designed for product managers looking to
advance in their careers and level up their product strategy
skills to drive greater impact. The Product Marketing Manager
Certification (PMMC)™ is for current Product Managers who
want to bring products to market successfully. The Artificial
Intelligence for Product Certification (AIPC)™ is for current
Product Managers who want to learn how to properly manage
AI-based products.
Take the next step in your career and
get certified with Product School
Enroll now SCHEDULE A CALL
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