WEEKLY ACTION PLANS Week 1: 23rd January 29th January 2012 Target/Milestone Introductory Lecture Apply for a role

e Week 2: 30th January 5th February 2012 Target/Milestone Meet group for the first time Decide upon a brief Brainstorm initial ideas for the main concept Begin a mood board of designs incorporating the chosen briefs description Week 3: 06th February 12th February 2012 Target/Milestone Discuss individual ideas and agree on one initial concept to work with Discuss individual skills and limitations in order to draft a time plan Draw up a list of tasks to be completed in the outset of the project, and allocate them to team members Establish tone of voice for the project Discuss potential research plans Date By Whom 06.02.12 Everyone 06.02.12 Everyone 08.02.12 Lucy Evidence All should be clear on the direction we are headed and the outline of our idea Lucy should have a clear understanding of each team members capabilities Every members individual tasks will have been identified for the coming weeks Done Yes Yes Yes Date 30.01.12 30.01.12 05.02.12 By Whom Everyone Everyone Everyone Evidence All become acquainted with one another Vote as a team on the preferred brief Brainstorm as a group as well as individually before sharing ideas the following week A few design ideas will be drawn up to show to the group the following week Done Yes Yes Yes Yes Date 23.01.12 25.01.12 By Whom Everyone Everyone Evidence Full attendance at the lecture Application forms submitted on time Done Yes Yes

05.02.12 Jasmine

09.02.12 Everyone 09.02.12 Everyone

All will be clear on the tone to be used throughout all Yes elements of the project, summarised in 3 descriptive words All potential research methods will be discussed, and Yes

Discuss potential risks Draw up a definite research plan

09.02.12 Everyone 12.02.12 Emma

Create the first draft of Gantt chart incorporating all of the plans discussed Continue with design plans incorporating chosen tone of voice and initial concept Draw up risk assessment Investigate previous Peace One Day campaigns Gather existing research results about the use of social media networking Week 4: 13th February 19th February 2012 Target/Milestone First meeting with supervisor Discuss design and logo ideas created by Jasmine

12.02.12 Lucy 12.02.12 Jasmine 12.02.12 Lucy 12.02.12 Emma 12.02.12 Emma

chosen methods will be agreed upon Go through the possible involved in each members tasks Using all our chosen methods, decide an exact research plan to be fed back to Lucy to be incorporated into planning The group will be happy with the overall time plan Creation of several logos and design themes created to show the group the following week All risks should have been assessed in terms of probability, severity with actions decided This should be the first stage of the research to enable to us to gain a better understanding of the charity Should have gained knowledge on which social media websites will be of most use to our project

Yes Yes

Yes Yes Yes Yes Yes

Date By Whom 13.02.12 Everyone 13.02.12 Everyone

Discussion over what should be included in our promotional video Creation of Peace Fest Facebook and Twitter pages Write first draft of the questionnaire

13.02.12 Everyone 15.02.12 Richard 15.02.12 Emma primarily, contributions from all 15.02.12 Emma

Evidence All should feel confident in our ideas and plans so far Decision made over which logos and themes should be included in the questionnaires and focus groups to receive feedback on Should all have a clear idea of what needs to be filmed Pages should be up and running but private to the public Questionnaire should include questions which will enable us to make decisions over the theme as well as to either confirm or disconfirm our ideas in having potential Any errors or complications within the questions will be pointed out

Done Yes Yes

Yes Yes Yes

Test Questionnaire

Yes

Research other wide-scale events and previous Peace day events Research competitor websites Carry out user tests on competitor websites

16.02.12 Lucy 16.02.12 Emma 19.02.12 Emma

Make amendments to Questionnaire after testing List content required Begin to draw up Jasmines logo and design ideas onto Photoshop

19.02.12 Emma 19.02.12 Kasia 19.02.12 Richard

Our event plans can be compared to those previously organised so we can work out what would be feasible Websites are located to be used in user testing Enough people should have been observed to give us sufficient information on what should and should not be included on our website Questionnaire should be ready to be distributed Should have a clear idea of the amount of tasks to be completed on the basis of our idea so far Should be able to clearly see how the designs have been directly transferred, enabling us to envisage how they would look on the website

Yes Yes Yes

Yes Yes Yes

Week 5: 20th February 26th February 2012 Target/Milestone Distribute questionnaire Discuss website design ideas and potential layouts Brainstorm focus group questions Date By Whom 20.02.12 Everyone 20.02.12 Everyone Evidence Emma should be able to see online how many people have completed it The design and technical lead should have some understanding of what each other is capable of, and the same vision when it comes to the website plans In depth discussion amongst the group at the meeting over which elements of our existing plans we require qualitative results for, focussing on our design ideas Have a list of confirmed participants for the focus group which is made up of people of different ages Camera should be booked at a time when everyone is available Rough outline of the elements to be included on the website will be decided upon Should have a completed document of qualitative research Done Yes Yes

20.02.12 Everyone

Yes

Find people to take part in interviews/focus group Book camera for the following week Create a story board for the website Write up findings from user tests

22.02.12 Emma and Lucy 22.02.12 Richard 23.02.12 Jasmine and Kasia 23.02.12 Emma

Yes Yes Yes Yes

Compare user test findings to website designs

23.02.12 Everyone

Formulate focus group questions Carry out focus group Draw story board and write script for the promotional video, including the pledge Write up focus group responses Gather questionnaire results

23.02.12 Emma primarily, approved by all 24.02.12 Emma and Lucy 26.02.12 Kasia and Lucy 26.02.12 Emma 26.02.12 Emma

information about the positive and negative elements of competitor websites Make any changes to the website designs in accordance to what was discovered about competitor websites, for example making the site simple and easy to understand Should have a list of semi-structured interview questions completed Gathered a series of answers from participants Definite plan made of what needs to be filmed Completed document of qualitative research information At least 100 questionnaire should have been completed, resulting in a series of comprehensive graphs to present the results Gantt chart should be up to date and comprehensible to the group

Yes

Yes Yes Yes

Yes

Re-adjust Gantt chart in accordance to changes in plans/designs Week 6: 27th Feb 2012 04th March 2012 2012 Target/Milestone Meeting with Helen to confirm ideas Discuss changes to plans created through discussion with Helen Compare design plans and concepts to questionnaire results Compare design plans to focus group findings Film pledge sequences for promotional video Camera to be re-booked for following week if necessary Design various promotional poster ideas and

26.02.12 Lucy

Yes

Date By Whom 27.02.12 Everyone 27.02.12 Everyone

27.02.12 Everyone 27.02.12 Everyone 29.02.12 Everyone 29.02.12 Richard 01.03.12 Jasmine

Evidence Feedback received All agree on any changes made to plans, figure out how to implement them into plans, Lucy to make changes to Gantt chart and action plans Make any changes to the overall concept in accordance to findings Firm decision made over which design to be used across the whole campaign Footage gathered of individuals making the pledge If not enough participants took part in the filming we will be required to spend another day filming Several samples made up showing various taglines

Done Yes Yes

Yes Yes Yes Yes Yes

create samples using chosen design theme Research into social media plan as a result of content strategy seminar Drawn up designs for the website completed Search engine optimisation Begin acquiring images and themes to be used on the website and continue to mock up drawn designs onto Photoshop Transfer poster designs to Photoshop Re-adjust Gantt chart in accordance to changes in plans/designs Week 7: 5th March 2012 11th March 2012 Target/Milestone Feedback to group about ideas for social media strategy Decide upon 3 promotional poster designs Begin the basic coding of the website, HTML/CSS The use of Facebook and Twitter in our plans to be completely decided and social media strategy written up Decide a time frame for the organising of the event, and when each marketing element would hypothetically be released Test out the idea of mini-campaigns through the use of interviews or focus group to ensure the concept is not too complicated

02.03.12 Kasia

02.03.12 Jasmine 02.03.12 Kasia 04.03.12 Richard

Gain an understanding of a successful social media campaign, and ideas of how we could incorporate it into our campaign Everyone should agree on final website designs Come up with a set of words to be included in the campaign, optimising our search engine chances Jasmine should be happy with the design on the computer in comparison to her drawn designs Jasmine should be happy with the design on the computer in comparison to her drawn designs Gantt chart should be up to date and comprehensible to the group

Yes

Yes

Yes

04.03.12 Richard 04.03.12 Lucy

Yes Yes

Date By Whom 05.03.12 Kasia 05.03.12 Everyone 05.03.12 Richard 08.03.12 Kasia

Evidence Group should all understand how social media will be used, check with technical lead what would be possible Everyone should be happy with the firm choices that have been made Website begins to take form Everyone should be happy with the social media strategy

Done Yes Yes Yes Yes

08.03.12 Lucy

Time line clear to all over the year leading up to 21st September Received feedback about the new idea, proving it to be successful or not

Yes

11.03.12 Emma

Yes

Draft the content for the website pages based on designs Begin designs for sample posters which can be downloaded from the website Re-adjust Gantt chart in accordance to changes in plans/designs Begin editing the video together Week 8: 12th March 18th March 2012 Target/Milestone Begin advanced coding of the website, including the contact form and creation of a Peace Fest email address Transfer sample poster designs to Photoshop Begin designs of the emails people receive once they have pledged and when they receive tickets Creation of Peace Day wrist bands to be sold on the website Compare interview responses regarding the mini-campaign concept against our plans Confirm choices of sample posters to be uploaded to website for people to download Confirm email designs and transfer to onlineform Share drafted website content and discuss with the group Begin designs of the invitation All content completely written up, including

11.03.12 Kasia

11.03.12 Jasmine 11.03.12 Lucy 11.03.12 Richard

All pages of the website should be clear to all members of the group and design lead should be happy with the content positioning Should be a clear difference between these poster designs to the promotional ones Gantt chart should be up to date and comprehensible to the group Shots of people making the pledge put into one sequence

Yes

Yes Yes Yes

Date By Whom 12.03.12 Richard

Evidence Complicated elements of the website should begin to work

Done Yes

12.03.12 Richard 12.03.12 Jasmine 12.03.12 Jasmine 15.03.12 Everyone

15.03.12 Everyone 15.03.12 Everyone 15.03.12 Kasia 18.03.12 Jasmine 18.03.12 Kasia

Jasmine should be happy with the design on the computer in comparison to her drawn designs Emails should be in designed in correspondence to the content planned by the content strategist The wrist bands should be photographed to be uploaded onto the website Any contradictions in our plans to the answers given should be amended, or the concept and content be simplified if necessary Everyone should be happy with the chosen designs Richard should have transferred Jasmines drawn designs to Photoshop Everyone should to have input into elements of the content Should be in correspondence to the content plans Everyone should be happy with the content

Yes Yes

Yes

Yes Yes Yes Yes Yes

invitation, emails and secret area Begin overall write up of the research document Begin overall write up of the content summary Begin overall write up of the implementation plan Continuation of the advanced coding, including the pledge page Week 9: 16th April 22nd April 2012 Target/Milestone Coding of the website completed Invitation design completed Brainstorm presentation plans Discuss what has and has not gone well so far to be included in evaluation Draft a survey and user testing questions to be used to test the finished website Plan presentation Write presentation script Create presentation power-point presentation Write voice-over script for video Record voice-over for video Record screen shots of website for the video Finish editing the video

18.03.12 Emma 18.03.12 Kasia 18.03.12 Lucy 18.03.12 Richard

All relevant information should be included All relevant information should be included All relevant information should be included Visitors to the website should be able to successfully make a pledge

Yes Yes Yes Yes

Date By Whom 16.04.12 Richard 16.04.12 Jasmine 16.04.12 Everyone 16.04.12 Everyone 16.04.12 Emma 18.02.12 Everyone 18.04.12 Jasmine, Lucy and Kasia 18.04.12 Richard 18.04.12 Jasmine 18.04.12 Richard and Jasmine 18.04.12 Richard 19.04.12 Richard

Evidence Every element of the website should be fully coded and ready to be tested Everyone should be happy with the finished invitation and should have been recreated to be attached in an email All should contribute to the planning of the presentation The evaluation should be a clear account of what went well and what did not Questions should provide answers which will provide clear evidence of whether the site works Everyone should be clear of the plan Everyone is given their parts Needs to be created alongside the script to ensure the whole presentation flows and makes sense Should coincide with the original plans for the video and should be concise Should be clear Every element of the website should be included in the screen shots Video is uploaded to YouTube, and the website once it has been completely edited into one sequence

Done Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Insert sample posters and wrist-band photograph to website Test website Practice presentation Survey and user testing carried out on the finished product Complete unoriginal sources forms

19.04.12 Richard 19.04.12 Richard 20.04.12 Everyone 20.04.12 Everyone 22.04.12 Richard

The get involved aspects of the website should now be complete Any coding errors should be amended Run through the script several times until it is good enough to be presented The new survey should be spread by all Every element of the project taken from elsewhere must be disclosed

Yes Yes Yes Yes Yes

Week 10: 23rd April 26th April 2012 Target/Milestone Present the project Collaborate final research results through user testing and survey Complete write up of the evaluation Put all elements together into one write up document Proof read and edit paperwork Hand everything in Date By Whom 23.04.12 Everyone 23.04.12 Emma 24.04.12 Lucy 24.04.12 Lucy 25.04.12 Lucy 26.04.12 Everyone Evidence Full attendance Any findings which present errors or mistakes in the website must be amended Everyone should be happy with the evaluated points Should all come together to present our project Any errors must be amended before the deadline Done