Success Story Appway Client Onboarding & CRM

10

WEEKS

to Go-Live

Less than 3 Months to Create Value

After the legal separation with Vontobel Holding, VT Wealth Management AG recognized the need to urgently replace the existing shared solution for Account Opening and CRM, or the fast-approaching cut-off date would result in loss of access to customer data. The wealth manager chose Appway COB & CRM as a best practice solution for the Financial Industry, to tackle the issue. The flexibility of the Appway solution to quickly adapt to processes that already existed matched their needs completely, while expectations were greatly surpassed with the end-result. Appway was able to deliver a Wealth Manager specific CRM including onboarding process. The speed and quality was crucial to us and Appway delivered.
Thomas Fedier CEO, VT Wealth Management AG

Challenge
VT Wealth Management sought an integrated solution for their CRM needs and a streamlined Wealth Management-specific Client Onboarding process. Replacing the existing system without sacrificing functionality was paramount to success, and further enhanced by the adaption of the best practice solution to their individual process. Adaptation, integration, and migration needed to be done within less than 3 months. The ability to make small changes in process or the user interface internally, with very little effort, was essential.

Visual Processes and Business Rules are a perfect pair. The process guides the user through the opening. Rules ensure bank policies are observed, validate data entries and perform form filling for high efficiency, data quality and fluidity.

PROCESS & BuSInESS RulES

The solution offers Wealth Manager specific functionality and a fitting data model, needed for managing custodians and offering discretionary portfolio management services.

WEAlTH MAnAGER SOluTIOn

Solution
With Client Management for Wealth Managers, Appway offers a process-driven solution that seamlessly combines operational CRM and Client Onboarding resulting in a lean, user friendly and precisely fitting business solution, tailormade for the Finance Industry. Built within the Appway Platform, it additionally offers a high degree of flexibility and bridges the gap between IT and Business
Combining CRM and Client Onboarding in a single process-driven solution, provides real 360 customer view and a completely seamless, great user experience.

COMPlETE ClIEnT MAnAGEMEnT

The solution lets VTWM manage their clients entire life cycle within one system. Users are provided with a single, visually appealing, web-based front end. They can manage contacts, prospects, and clients in the operational CRM and get a 360 Degree client overview. All participants experience a fluid client onboarding, as they are guided through the highly automated and standardized process. All services and account types are included in the process, including Wealth Management specifics for discretionary mandates such as selecting and managing custodians, or applying various types of fees. The system requests only required information, and auto-fills the opening forms, dynamically requesting electronic approvals. The integration of KYC, name matching and a full change history further reduces the need to change between different systems and gives compliance and audit appropriate access for their tasks.

10

The combined CRM and Client Onboarding solution was delivered in just a few weeks within budget and on time.

WEEkS TO GO lIVE

100% 0
ERRORS

The solution attained total user acceptance, and employee are more satisfied with the improvement in process.

uSER ACCEPTAnCE

Benefits
By choosing the Appway solution, VT Wealth Management could experience the benefits in no time. The full solution went live in a record time of 10 weeks, while ensuring a perfectly fitting Client Onboarding process and CRM, as well as full migration from the existing Bosch-SI CRM system. The Wealth Manager has gained the ability to manage customers in-house, within one system and a 360 degree client overview. Having only one system for client management has reduced IT complexity and maintenance effort significantly. High user acceptance has been achieved by staying true to the previously existing process while simplifying its handling. The new, highly automated, client onboarding process saves a lot of time and ensures customer data quality and compliance. Whereas previously approvals were manual and paper-based, now they are performed electronically, both formalizing the opening and providing management with more control at the same time. The solution ensures that the companies policies and access rights are automatically adhered to. Teams can work together more effectively by having a complete overview of all of their clients and management sees the status of all openings, offering greater transparency. In total, the time to go live was extraordinarily short and remained within the set time limit. Management expectations were met, if not surpassed, and the estimated

The end-to-end process was the key to lowering the error rate. But it was only through the consistent use of business rules, auto-document set creation, and the removal of double entries that the error rate could be reduced to nearly zero.

Appway provides huge visibility into any client related topic. With Appways process driven onboarding approach, Management and Compliance are well informed about any client-relevant amendment.
natalia Hofer COO, VT Wealth Management AG

payback period was less than 6 months.

ABOuT VT WEAlTH MAnAGEMEnT AG VT Wealth Management AG is an independent wealth management company that is headquartered in Zurich. It serves the needs of Swiss and international private clients in the areas of asset management, investment advisory and wealth consolidation, as well as offering family office services. VT Wealth Management AG was established in 2008 and is one of Switzerlands medium-sized wealth managers. With effect from 31 March 2011, the company is 100% owned by its management. www.vtwealth.ch

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About AppwAy
Appway is market leader in process-driven client onboarding solutions. the Appway platform enables the rapid development of critical business solutions built for continuous change. It unifies the life cycles of application development, process management and business rules within a single, fully web-based environment. Established in 2003, the Swiss company has offices in Zurich, Lugano and New york. Appway has gained the trust of the worlds most recognized brands in the financial industry.

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