A Message from Parker,

We want to congratulate you on joining us here at Private Label Accelerator. We are thrilled to
be partnering with you and we hope this is a smooth and easy journey for you and for us as
well.

I’m sure you have had great conversations with Ryan, our CRO who went over some initial &
more broad expectations. I think it is absolutely critical and vital to our partnership that we go
over them one more time. Please contact Ryan if anything that is said here does not match
what was said by him over your sales call. Again, being on the same page is critical to
having a healthy relationship between us. We want our clients to be educated and feel safe and
secure with their investment.

I built this company because I have seen incredible results from selling on Amazon & I want to
be able to help others achieve those same results.
This business model is very low risk and high reward because we gather/see all the needed
information from a few different databases/software that connect directly with Amazon’s API. We
are also able to finalize all projected margins as we strive to receive costs from our overseas
suppliers. We do this and much more in order to feel confident in our decision making before
actually executing on those decisions.
We want you to know that some products take more time to grow than others, but the goals and
processes we follow are the same for every product & every client. At the end of the day
though, every investment in life has some sort of risk attached to it. We will do our best to
eliminate as much as we can, but there are always unforeseen variables/factors involved.

I want you to know that our goal is to beat traditional types of investments like stocks, real
estates and crypto. We have been able to do this time and time again & will strive to do so for
you. However, I will tell you, those who are the most patient and allow this to grow are able
to see the best results. Oftentimes this principle is tagged along with holding onto real estate
or holding on to a stock. It's very similar here. The longer you hold onto this and the more
you allow our team to put in the work to develop your business, the bigger and better it
gets. This is not an investment for those who are putting all their eggs in one basket and need
this to be able to provide for their family in 6 months or get them out of current debt etc. Please
do not allow this to be your “make or break” when it comes to your finances.

Remember, the only way that Private Label Accelerator wins, is if you win. We have every
incentive to push your products along as fast and best as possible. Our global team works
around the clock to make sure things run smoothly. We are not here to waste our time or your
time. We want you to succeed more than YOU want yourself to succeed at this.

Please also know, we appreciate any candid feedback along the way as the only way we
can grow and be better is if we hear directly from our clients their transparent feedback.
We appreciate “candid feedback” to be delivered respectfully.

In order for me to be able to provide you with the best experience possible, I am going to outline
what the next year and a half or so will look like & introduce you to some of our team members
and processes. This next year and half will cover the day you sign to once your product(s) is/are
fully scaled and beyond.

First off, let me share with you who is working behind the scenes. At any moment you are able
to tag any of our US members in basecamp to ask questions. Please strive to move forward
through the chain of command. Reps then managers. Please do not under any circumstance
directly message Parker. Parker will intervene if necessary.

Parker - Owner & CEO

- Parker oversees all operations and processes within the organization.
Ryan - CRO
- Ryan oversees all Sales/Marketing efforts within the organization.
Avery - Overview Company Processes/Workflows
- Avery works closely with Parker and helps overview operations. She plays a hybrid role
and is responsible for checking in and ensuring the day to day operations are running
smoothly. She also has a major role in the post-shipping and pre-launch phase.
Grant - US Supply Chain Manager
- Grant works with our US reps to push supply chain matters forward.
- For all your immediate supply chain needs, message your rep assigned to you
and Grant over your basecamp campfire.
Ebaad - International Supply Chain Manager
- Ebaad works with all of our international supply chain reps. You probably will not have
interactions with him, but he is a very important member of our organization & has a
team of 10 or so that help with our supply chain.
Amy - Product Photography/Pre-Launch Processes Manager
- Amy works with our professional photography company (Soona) to ensure we have the
highest quality listings.
Muhammad - International Account Sales Manager
 - Muhammad oversees our international team of Amazon sales reps. You probably will not
have interactions with him, but he is a very important member of our organization. We
currently have about 10 international Amazon selling professionals that oversee
accounts daily.
Mikkel - Account Sales Manager
- Mikkel works closely with our US Account reps. If you have any urgent concerns
regarding account sales, please contact your rep & Mikkel.
Jessica, Aleece, Victoria, Anna & Camille - Account Reps
- You will be in close contact with one of these reps throughout your journey. They are
responsible for being your main point of contact through this journey. They will provide
account sales updates on Mondays & supply chain updates on Fridays. If they need
anything else from you during the week, they will contact you.

Let’s begin with what will transpire over the next four months or so.

LLC, Credit Cards, 7 Figures Funding & Seller Central

LLC - To begin, you are instructed to file an LLC either on your own or using our partners, Prime
Corporate Services. Please click the link, schedule a call with them and have your LLC formed
ASAP. Prime Corporate Services will do everything for you. You do NOT have to purchase any
other services besides the LLC if you so choose.

BUSINESS CARD - These are my two favorite business cards that I use. Note: both of these
have APR. If you are looking for 0% APR credit cards for 12-18 months use, then please skip
the following two and read more about 7 figures funding.
1. Capital One 2% back Mastercard - best for cashback
2. Amex Platinum - best for traveling

7 FIGURES FUNDING - We highly recommend using a line of credit to fund your business
rather than using cash. I listed two of my favorite credit cards above, but if you are looking for
0% APR credit cards for 12-18 months, we have partners in Utah who can pull a soft credit
check & help you get lines of business credit. Here is the link to apply for 0% credit. If you have
any questions regarding 7 figures funding, please contact Ryan on basecamp or text and he will
help you.
SELLER ACCOUNT - You are also instructed to create a seller account. Please wait until your
inventory is IN manufacturing to create your seller account. This is because your Amazon seller
account costs $39.99/month and if there is no activity on it, Amazon will deactivate it. The seller
account is where all of your products are listed and where you can track sales. Here are the
instructions on how to create your seller central account.

Other than those two things, unless there are any unforeseen account issues, we won’t be
needing anything from you until it's time to purchase inventory.
If at any point your account needs funding from 7 Figures Funding, here is the link to apply for
0% credit. Please tag “@” Ryan inside of basecamp for any information or education in regards
to 7 Figures Funding.

Product & Supplier Research

Product & Supplier Research Video Demo

The moment you pay for our services, our supply chain and account sales team will work
together to find a product to sell on Amazon for you. In order to do this we use different high end
software to scan Amazon’s database in order to find products that have high demand & low
competition and that meet our very specific criteria. We build lists of products and then run those
lists through a few different sets of eyes to ensure we have full confidence in what we plan to
assign you. Again, any product we choose has to meet specific criteria and will be rejected if it
does not. Even though in the current moment it may hit criteria and be accepted, it is possible
that markets fluctuate over time (sales prices drop, more competitors come to market, product
becomes less trendy, etc.).

We do not assign you a product until we have done all the data analysis, found a
supplier, negotiated pricing & our margins have checked out to be over 25% or more. This
process takes time and effort on our end. We want to ensure you are set up for short term and
long term success. We will never sacrifice quality, margins, etc. in order to try and get
something going for you a little bit faster. That will affect both you and PLA in a negative
manner. We hope all our partners understand the long term vision/play here. We understand
that you want your product up quickly so you can start making money quickly. Remember, we
are in this together and we also want the same, as we make money only if you profit.

Oftentimes it may feel like a limbo period from the time you sign up to the time you are assigned
a product because it takes time for our team to find the best product for you & do all the supplier
research/negotiation. My team will strive to provide you with a weekly update, typically on
Fridays in regards to all supply chain matters. Please know that work is being done 24/7 and
that PLA wants your products up, running and making money just as much as you do, if not
more. We are a partnership. We have a profit split. We win, only if you win.

All in all, finding a product, supplier and finalizing negotiations currently takes 45-60
days/1.5-2 months. We will try and speed things up as much as possible. However, please
again note - we will not assign you a product we do not currently believe in to speed up the
supply chain process. We all need to think long term.

Purchasing Your First Batch of Inventory

Upon completing that, we will provide you with a product workbook that allows you to
understand what we will be selling. We will then collect payment for your inventory and then
make the payment to the supplier. We will upload all of the receipts and invoices into your
google folder for safe keeping. Please note that when you use a credit card there is a 3%
alibaba processing fee as well as a 3% stripe/xero processing fee. However credit cards are a
great tool because if there are any unforeseen manufacturing issues when it comes to product
quality, we can file a chargeback against a supplier and potentially recoup your entire inventory
investment. Clearly our goal is to never put you or us in that situation and we do pay for
professional product inspections, but at the end of the day, it’s better to be safe than sorry.

Please note that these inventory payments will include manufacturing costs, sea shipping costs,
a small amount of air freight cost, inspection cost and as mentioned prior, if you are paying with
a credit card, it will include a 3% alibaba processing fee & stripe/xero processing fee.

After your product inventory is paid for and the supplier has received the payment, the
manufacturing will begin.

Manufacturing & Shipping Process

We do not work with any manufacturers that tell us they will take longer than 30 days to
manufacture inventory. We want to ensure your lead teams are quick so that we can replenish
inventory in a timely manner. Again, there will not be too many exciting updates during this
period as the only thing that is happening is your product is being manufactured. However, we
will strive to provide updates each week & let you know of any progress/anything is needed.
Upon completion of manufacturing, we will have our inspection partners overseas go and
inspect your inventory to ensure quality (this is tied into your inventory payment). We do this to
ensure that you have the highest quality product to sell. The next thing we do is air freight a very
small amount of inventory from our suppliers location to either an Amazon facility or our 3PL
warehouse in Los Angeles. It typically takes 7-10 days for air freight to hit one of these facilities.

You may ask, why is the inventory going to a 3PL and not all just going to Amazon? Great
Question! Please let us explain.
Amazon can be rather expensive at times in regards to their monthly storage costs, fulfillment
fees & the way they take care of returned inventory. The 3PL we are partnered with provides
very affordable monthly storage costs & a much better fulfillment fee. The 3PL also ensures that
our returned inventory is safe and able to be resold again ensuring you get every ounce of profit
possible.
It is also much safer/cheaper to have our inventory at a 3PL & funnel inventory into a fulfillment
center than it is to attempt to get inventory out of Amazon to our 3PL. Amazon takes 30-90 days
to “return” inventory to a requested location, rather than our 3PL who takes 2 days to get
inventory into an Amazon warehouse.
At the end of the day, we are always working on ways to ensure you are able to make the most
amount of money possible and ensure your investment is as safe as possible. We live & breathe
new ideas and will continue to improve to ensure our clients/partners are taken care of in the
preferably short term but definitely in the long run.

Arrival of Inventory
Once your inventory arrives by air, our US reps will order one unit and do another inspection to
ensure your inventory is safe and sound and there were no damages or anything done
incorrectly during the shipping process.
If we find anything that was not what we wanted, what we paid for or was damaged, we will
open a dispute against the supplier or work with the supplier on getting new inventory/original
inventory compensated.
All in all, the reason we air freight a small amount of inventory is because we don’t want you to
be waiting around once all of your inventory arrives. Once the bulk/final amount arrives, which is
typically 2-3 weeks after your air freight arrives, we want to hit the ground running and selling
with an optimized healthy listing and product. There is still so much to do before your bulk
inventory arrives, but we need a small amount of inventory quickly so we can accomplish those
things. Time is money! We want to speed things up.
As mentioned, your remaining bulk inventory should only be 14-21ish days behind. However,
please know that with sea freight, at times there are a few things out of our control. We cannot
control how quickly the ports offload inventory, get it into trucks & deliver it to our desired
locations. For example, during the covid pandemic (not anymore) the LA port was seeing cargo
ship lines up to a mile long or, if you recall, when the cargo ship got stuck in the Suez Canal
caused a global supply chain crisis. Here are two funny memes people made when all this was
happening. Meme 1 Q4 Shopping & Meme 2 Suez Canal.
Things are definitely MUCH better now though than what they were like during the pandemic,
but there truly are variables in sea shipping. We haven’t seen many hiccups for a while now, but
this is something we cannot control which is why we air freight some inventory. Please
understand that any shipping time-frame we provide is a number based on averages.

Professional Photography
As mentioned, the very first thing we do is inspect one unit of your product to ensure quality.
After that we will also send one unit of yours to our professional photography company located
in Denver. We will provide this company with a unique photo template that allows them to
prepare for a perfect photoshoot. This photoshoot is occurring while the rest of your sea freight
is approaching the United States.

Initial Review Gathering

The last thing we will do is have members of our review team purchase your product and leave
reviews on your listing. We typically try to obtain 5 reviews before we pursue/begin a “product
launch”. PLA at this current time is consuming the costs of reviews on behalf of our
clients but this is subject to change in the future. Reviews are one of the primary factors in
success and it takes time to gather them. You do not want to alert Amazon’s system or get
flagged, so we take it slow and steady. The more reviews, the better the conversion rate. This is
going to be working on for the next several months. The more reviews, the more success. We
would actually based on venture to say that the #1 thing that allows for success is Amazon
reviews, however it is also the thing Amazon is the most stingy on you collecting.
 Product Launch
The last thing we are doing before your inventory comes in is preparing for a product launch.
Amazon’s algorithm largely ranks products based on sales velocity, which is the number
of sales over a 7 day period. We are partnered with the largest launching service in the world.
They have lists of buyers lined up to purchase our inventory all within a seven day period to
trigger Amazon’s algorithm to put us on the first page of a designated chosen keyword. When
you are on the first page, you generate organic sales & this is what allows us to profit
largely. We also tie in a mixture of PPC advertising within this launch to truly try and cement our
ranking so that we can set you up for short and long term success. Some launches are more
successful than others, but we insist on doing this for all products, because if it works, you’re
set. If it doesn’t my team will work tirelessly until we get it to a point where it is ranked and
organically selling.

Partners are to invest $2,000 into this launch as we feel that is the safe conservative
number needed to achieve proper ranking. Please note that you are going to get a large
portion of this money back. You will break even on the COGS. You are only losing the FBA fees
on the product. Let’s go ahead and break this down.
Lets say your product is $10. FBA fees are 3 dollars and COGS are 3 dollars.
You will give away one unit. So you generate $10 in sales, - the FBA fees which you do not get
back is -3 dollars = now you have 7 dollars remaining. You broke even on your COG. so now
you just have one less unit to technically sell later on. So all in all you are getting back a large
part of your investment into the launch, essentially just losing on FBA fees, but breaking even
on COGS. Regardless, this process is absolutely vital and critical to short and long term
success.
After the launch is over is really when we start to actually sell.

I reserved the next page specifically for one long paragraph as it may be the most important
paragraph in this document. Please scroll down.
 Scaling & Optimization

Please know that my team is not here to waste our time/money or your
time/money. If at any point we feel there is absolutely no hope for your
product, we will notify you and make things right.
We have a team of about 15+ professionals who review and execute on
action items within EVERY account/product on a daily basis and we are
ALL incentivized to push your product to peak profitability due to our profit
split.
PLA wants none of your money if we cannot make you money. Our goal is
to win this TOGETHER. We are not here to collect an upfront fee and then
walk away. We win big when ALL our accounts are cranking on the profit
splits. We recognize that to get accounts to a high point of profitability
takes time, which is why there is an upfront fee. We have to use that
upfront consulting fee to pay our employees, teams, agencies, partners,
etc. up until the point the profit splits are kicking in and working in
everyone's favor.
Contrary to some people’s belief, Parker does NOT profit greatly on the
upfront consulting investment, he is here to collect on the backend.
We are 100% here for the long run and to build your business as large and
profitable as possible. Again, we are not here to waste time or money, get
in arguments or have bad blood. Business is business and this is an
investment. Investment carries risk and if you don’t know that, you
probably shouldn’t invest.
We know what great people our clients are and we hope you know we are
great people as well. We hope if things ever do come to a point where they
aren’t looking or trending the way we want, nobody becomes disrespectful,
rude, unkind or lastly attack the ethics/values etc. of any PLA member. I
promise you, If things are not going the way we want, you will be taken care
of, so please rest assured, you are safe and there is no room for
disrespectful behavior.
We feel that there needs to be mutual trust and understanding. We are professionals who have
done this for a long time and know what to look for in order to judge a product's current and
future potential. There must also be a mutual understanding that this is an investment &
just like ANY investment, things take time, effort, work & sacrifice in order to move things
along. This is NOT a get rich quick in three months scheme. Most businesses do not see
profitability for YEARS. However, we feel we can achieve profitability quickly compared to other
business models. Again, at the end of the day, all we care about at PLA is ensuring you are
profitable & we will educate and share our thoughts with you on a weekly basis on how
we can achieve that. Please strive to be investment minded/driven throughout this process and
keep the vision. Just as your product is growing, PLA continues to grow, pivot, better processes
etc. in order to increase client success and satisfaction. We at PLA are only successful if you
are successful.

Below is a small data table that will share with you our conservative projections and what we
would like to see happen/play out. Clearly we will try (and probably will) outperform this, but we
feel these numbers are conservative & very reasonable goals for our team to hit for you. We are
incentivized in every way possible to push your account to new levels as fast as possible.

It is important to note that all products perform differently. Some products take time &
experimentation in order to produce the best possible results & some turn out to be unicorn
products and perform tremendously very quickly. Also, there are products that at times are going
slow and then one day “click” and things take off. Once again, if we feel there is no hope, no
potential, no opportunity, we will quickly notify you and terminate the product. The last thing we
want is you OR us wasting time & money.

Regardless of how the product is performing, please know that my team is making
adjustments/improvements every single day in order to progress your product(s).

The more you ping them & ask for updates/progress/gameplans etc. only takes away
their valuable time from actually executing on yours and other client’s products. Please
be sensitive to their time and attention so they can work hard to produce the best quality
results. We invite you to sit back, relax and let our team take care of everything for you.
Rest assured, our team is doing everything in our power on a daily basis to push things
forward.
 CLICK HERE for an in-depth explanation using a pro forma

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Revenue $1,500 - $2,500 - $4,000 - $6,500 - $8,000 - $10,000+

$2,500+ $4,000+ $6,500+ $8,000+ $10,000+

Profit Around or 0% - 10%+ 10% - 15% - 20% - 30%+

Margin % Above 15%+ 20%+ 25%+
Breakeven

Operating at Break-Even
It is very possible that your first couple months you do not see profits or perhaps are operating
at a small net negative. Please let me explain why…and remember, this is a real business which
takes time and nurturing like ANY other business. You MUST keep the long term vision in mind
because if you do, this has the potential to be the most profitable business venture you embark
on. If you are close minded and only take into consideration your first few months of selling as
what your product may/may not be able to do and throw in the towel early, you will be missing
out on massive potential profits. Again, note, we are not here to waste time, and if something is
completely helpless, we will notify you and make things right.

So, as you are first going live, you have no reviews, no ranking, no PPC ads optimized, or listing
100% proven out. Yes, our team has 100% done all that we can up until this point, but now it's
time to beat Amazon’s algorithm and show them why we deserve to be placed on the first page
of a relevant keyword.
When you are just starting out on amazon there is zero reason for Amazon to place you
organically at the top of page one for a high demand keyword. Amazon wants the people who
are going to get the most sales to get the most visibility (more sales = more money for Amazon).
A new listing like yours has no purpose being placed anywhere worthy… yet. We must give
them a reason to place us there by triggering their algorithm. We do this by obtaining “sales
velocity”. Sales Velocity = consistent sales over a period of time. Amazon’s algorithm ranks
products based on their 7 day sales velocity. So, we need to trigger that…

The way we generate sales velocity is by using PPC advertising to make it so we appear on the
first page for a relevant keyword, undercut our competitors with low pricing, use coupons and
“sale prices” to make it appear they are getting the hottest deal on the market, which they
probably are & finally using our launch partners giveaway service (what you paid $2k for).
When we do all of this it is VERY common to be operating BARELY in the green or even in the
red. However, there is absolutely no other option and we have to do this. The goal is to get our
products organically ranked to the top page of a high demand relevant keyword. This is a
method that has proven to work time and time again. Unfortunately, we know it's not as
exciting for our clients to hear they may be in the red to begin for the first little while, but
in order for us to be in the green forever in the future, we must invest in these tactics
now and trust the process. Please note that a good amount of inventory will be essentially
“liquidated” or given away during this process. Again, we MUST do this to trigger Amazon’s
algorithm into ranking us on the first page so that at a future time we can generate organic sales
and increase profit margins. I say all this to ensure you know we are being 100%
transparent and so that you will not be alarmed if your first month or two do come back
at a net negative or around breakeven. Remember, we are looking towards the future.
Just like ANY business model, you invest & sacrifice now to reap later on.

REPLENISHING INVENTORY
Typically your FIRST inventory batch of that $7,500-$10,000 is not where you see profits, it is
the following one. This is because your first inventory batch is primarily focused on review
gathering, launching, PPC optimization, listing optimization, pricing adjustments, and much
more. The FIRST batch can be thought of as the batch that sets up all further inventory
for success. It is NOT the one that is going to make you thousands in passive income. If
it is, great, but to be clear, that is NOT our expectation.

Please note, as time goes on you will of course need to purchase more inventory. Once we
cross about half way through your inventory or at the latest around ¾ of the way through your
inventory we will reach out to invite you to replenish inventory so that you can continue to scale
your business.
You will probably not have FULLY recouped your inventory investment yet or may be operating
at a small net negative, but in order to keep scaling and selling, we need to purchase inventory
again in order to grow. Again, the more inventory we get, the more sales we get, which means
the more reviews we can get and the more ranking we can achieve. It's all just a massive
snowball & some people stop the snowball after its first roll. We want this to become an
avalanche of profits for you. It’s like going to the gym. You don’t do one set of bench presses,
sit there and say why aren’t I ripped yet? It takes consistency and time.
This is a hard principle for some to understand as many want to see profits from day one and
make a ton of money within their first month or two selling, however - that is not always the
case. Things take time. This is a legit business that takes effort, nurturing and optimization
in order to scale. Obviously our hope is we make good money right out of the gates, but every
product is different, some will, some won’t. We are doing everything in our power to gather
reviews, optimize PPC, optimize listing etc. in order to push things forward.

When we invite you to purchase new inventory, we will invite you to roll out your gross
Amazon payouts at a minimum. That way you are not having to reinvest more and more,
rather you are just rolling your proceeds into new inventory. We will of course keep you up to
date on what all those numbers are.

CLIENT SALES UPDATES

Our team each week will review your last week’s selling performance as a whole & create a
game plan on how to push the account/product forward the next week & will give you an update
via basecamp by EOD on Mondays. At the end of the month we will total all the numbers and
send you an overview of the entire month and if we are/are not on track/hitting benchmarks we
have internally.
We will invoice you our profit share % out of your net profits at the end of each month
once all data is finalized and sent out.

Ultimately we will continue to optimize your ppc/listing and grow review counts each week until
we are satisfied with performance. Please bear with us during this process. Amazon is known to
throw new listings through verification/listing loops. Our team is watching everything on a daily
basis and will be in contact with Amazon support if any unfortunate and unseen issues arise.

Also, please note that if Amazon does throw your account/listing for a loop, that is NOT the fault
of an employee of PLA. Amazon is known to have awful seller support and has a million bots
scanning things on a daily basis and sometimes they make mistakes on their end that we have
to resolve. Also trust me when I say, our team works VERY hard to resolve those in a timely
manner so we can get back up and selling.
 Seller Central Tutorials
If you do have questions/concerns on how your product(s) are progressing, please feel free to
watch this Amazon Seller Central Introduction as this will serve as a great tutorial on how to
review data on your own.

Please know we want this to be as PASSIVE as possible for you. We want you to sit back and
relax and let us take care of you. The more our clients are involved in our processes etc. only
takes more time away from us and our work. If all of our clients were inquiring on a daily basis
what things we were doing or just asking questions, our full time jobs would be to just respond.

To conclude, we are in this together. Our incredible reps make commissions off of how well your
store profits and performs. They work extremely hard to serve you as well as many other clients.
Please treat them with respect and strive to be sensitive in regards to their time and attention.

We are extremely excited to work with you and see your account grow and accomplish the goals
we have set out for.

Happy Selling!

Parker Wilde
Owner of Private Label Accelerator