Ahmednagar Jilha Maratha Vidya Prasarak Samaj’s

NEW ARTS, COMMERCE AND SCIENCE COLLEGE,

PARNER

Department of BBA(CA)
A
Project Rrport
ON
"Fresh Flowers shop"
Submitted in
Partial fulfillment of the requirement of the degree

Under the guidance of

Prof. Atkar P.R.

-: Submitted By :-
Mr. Sandesh kadam.
Mr. Pratik vyavahare.

-: Submitted To:-
Savitribai Phule Pune University, Pune
(2025-26)
 CERTIFICATE

DEPARTMENT OF BBA - CA

This is to certify that: Mr. Sandesh kadam.Mr. Pratik vyavahare. BBA

(Computer Application) they completed the Project titled “Fresh
Flowers shop” as per syllabus laid down by the Savitribai Phule Pune
University during academic year 2025-26. They are sincere honest and
complete the work allotted to them within stipulated time.
Their performance is _____________

Internal Examiner External Examiner

Project Guide Head of Department

Acknowledgement
Simple & Warm:
* Thank you for choosing our fresh flowers! We appreciate your support.
* We're grateful for your order and hope you enjoy your beautiful blooms.
* Thank you for letting us be a part of your special moment.

More Detailed:
* We appreciate your patronage and hope our fresh flowers brought joy to your day. Your support means
the world to our small business.
* Thank you for trusting us with your floral needs. We strive to provide the freshest, most beautiful
flowers, and your feedback is invaluable.
* It was a pleasure creating your floral arrangement. Thank you for choosing our shop, and we look
forward to serving you again.

Online/Social Media:
* Thank you to everyone who supported our shop this week! We're blooming with gratitude.
* We are so happy you loved your flowers! Thank you for sharing your photos and tagging us!

For Suppliers:
* We would like to express our sincere gratitude to our suppliers for providing us with the freshest and
most beautiful flowers. Your dedication is essential to our success.
* Thank you for your consistent and reliable service. We appreciate the quality of your flowers and your
commitment to our partnership.

For Staff:
* We want to thank our amazing team for their hard work and dedication. Your passion for flowers and
commitment to customer service is what makes our shop special.
* Thank you to our talented florists for creating such stunning arrangements. Your creativity and attention
to detail are truly appreciated.
* To our wonderful staff, thank you for your commitment to excellence. Your efforts create a wonderful
experience for our customers.

General Acknowledgement:
* We acknowledge and appreciate everyone who contributes to the beauty and success of our fresh flower
shop.
.
 INDEX

Particulars
Sr. NO.

1 Introduction

2 Scope of website
3 Proposed Website
4 Fact Finding Techniques

5 Hardware and Software Requirement

6 Entity Relationship Diagram

7 Data Flow Diagram

8 Input/Output screen

9 Advantages and Disadvantages

10 Limitations

11 Conclusion

12 Bibliography

13 Webliography
 Introduction

1. Highlight Freshness and Quality:

* Emphasize the shop’s commitment to sourcing the freshest, highest-quality flowers.
* Mention where the flowers come from (local farms, specific regions, etc.).

2. Create an Atmosphere:
* Use descriptive language to evoke the sensory experience of the shop (fragrance,
visual beauty).
* Convey the shop’s style and ambiance (modern, rustic, classic, etc.).

3. Focus on the Customer Experience:

* Explain how the shop caters to customers’ needs (personalized arrangements, special
occasions, everyday bouquets).
* Highlight the expertise of the florists and their ability to create unique designs.

4. Tell a Story (Optional):

* Share the shop’s history or the owner’s passion for flowers.

* Connect with customers on an emotional level.

5. Example Introductions:
 Example 1 (Focus on Freshness):
Welcome to [Shop Name], where the air is filled with the sweet fragrance of freshly
cut blooms. We believe in bringing you nature’s finest, sourcing our flowers daily from
local growers and premium suppliers. Step inside and discover a vibrant array of colors
and textures, each petal bursting with life.
 Example 2 (Focus on Atmosphere):
Enter a world of floral enchantment at [Shop Name]. Our shop is a sanctuary of
beauty, where every arrangement is crafted with passion and artistry. From classic roses
to exotic orchids, we offer a curated selection of flowers to inspire and delight.
 Example 3 (Focus on Customer Experience):
At [Shop Name], we understand that flowers are more than just gifts; they’re
expressions of love, joy, and sympathy. Our team of experienced florists is dedicated to
creating personalized arrangements that capture your unique vision. Whether you’re
celebrating a special occasion or simply brightening someone’s day, we’re here to help
you find the perfect floral expression.
  Example 4 (Short and sweet):
Welcome to [Shop Name], your local destination for fresh, beautiful flowers. We are
dedicated to providing the highest quality flowers, and expert floral arrangements,
for all of lifes moments.
 Tips:

 Use vivid language and sensory details.

 Keep the introduction concise and engaging.
 Reflect the unique personality of your shop.
 Scope of the website

Product Offerings:
* Define the types of floral products offered:
* Bouquets (everyday, special occasion)
* Arrangements (centerpieces, event decor)
* Individual stems
* Potted plants
* Related items (vases, cards, gifts)
* Specify the sourcing of flowers (local, imported, seasonal).

Customer Services:
* Outline the services provided:
* In-store sales
* Online ordering
* Delivery (local, regional)
* Custom arrangements
* Event floral design
* Consultations
* Define customer service policies (returns, refunds, complaints).

Operational Scope:
* Inventory management:
* Tracking stock levels
* Managing perishable goods
* Supplier relationships

Sales and billing:

* Point-of-sale system
* Payment processing
* Record-keeping

Marketing and promotion:

* Website and social media presence
* Local advertising
* Promotional events

Technological Scope (if applicable):

* E-commerce platform:
* Online catalog
* Shopping cart functionality
* Secure payment gateway
* Inventory management software.
* Customer relationship management (CRM) system.
Physical Scope:
* Storefront design and layout.
* Workspace for floral design.
* Storage for flowers and supplies.
* Delivery vehicle usage.

Defining Boundaries (What’s Out of Scope):

* Clearly state any services or products that are not included.

For example:
* Nationwide delivery is outside the scope of this project.
* Large scale landscaping is not included.
* Wholesale flower distribution is excluded.

Key Considerations:
* Project Goals: Align the scope with the overall objectives of the flower shop.
* Resource Availability: Ensure that the scope is realistic given the available resources (time, budget,
personnel).
* Scalability: Consider the potential for future expansion and ensure that the scope allows for growth.
 Proposed website
1. Point of Sale (POS) System:
 Functionality:
 Efficient transaction processing (sales, returns, discounts).
 Inventory tracking (real-time updates on stock levels).
 Customer database (record purchase history, preferences).
 Reporting (sales reports, inventory reports, customer analytics).
 Integration with payment processing (credit cards, mobile payments).
 Benefits:
 Faster checkout process.
 Reduced inventory errors.
 Improved customer relationship management.
 Data-driven decision-making.

2. E-commerce Platform (Online Store):

 Functionality:
 Online product catalog with high-quality images.
 Secure online ordering and payment processing.
 Delivery scheduling and tracking.
 Customer accounts and order history.
 Mobile-friendly design.
 Ability to process advanced orders, and subscriptions.
 Benefits:
 Expanded customer reach.
 Increased sales opportunities.
 Convenient online ordering for customers.
 Ability to show real time availability of certain flowers.

3. Inventory Management System:

 Functionality:
 Real-time tracking of flower inventory (types, quantities, freshness).
 Automated alerts for low stock levels.
 Supplier management (order tracking, contact information).
 Management of perishable goods (shelf life tracking).
 Benefits:
 Minimized waste and spoilage.
 Optimized stock levels.
 Improved supplier relationships.
4. Customer Relationship Management (CRM) System:
 Functionality:
 Customer database with contact information and purchase history.
 Personalized marketing campaigns (email, SMS).
 Loyalty programs and rewards.
 Feedback collection and analysis.
 Benefits:
 Enhanced customer loyalty.
 Targeted marketing efforts.
 Improved customer satisfaction.
5. Delivery Management System:
 Functionality:
 Delivery route optimization.
 Real-time delivery tracking for customers.
 Driver management.
 Delivery confirmations.
 Benefits:
 Efficient and timely deliveries.
 Improved customer communication.
 Reduced delivery costs.

6. Website and Social Media Integration:

 Functionality:
 Integration of the e-commerce platform with the shop’s website.
 Active social media presence (Instagram, Facebook) to showcase products and engage with customers.
 Online flower care tips and tutorials.
 Online booking of floral consultations.
 Benefits:
 Increased brand awareness.
 Enhanced online visibility.
 Improved customer engagement.

7. Reporting and Analytics:

 Functionality:
 Sales reports, inventory reports, customer analytics.
 Performance dashboards.
 Data-driven insights for decision-making.
 Benefits:
 Improved business performance.
 Informed decision-making.
 Identification of trends and opportunities.

Key Considerations:
 Scalability: The system should be able to grow with the business.
 Integration: Ensure seamless integration between different system components.
 User-friendliness: The system should be easy to use for both staff and customers.
 Security: Protect customer data and ensure secure transactions.
 Mobile accessibility: ensure that all systems that customers interact with are mobile friendly
 Fact Finding Technique

 To ensure the development of a system that aligns with user needs and
addresses real-world challenges, several fact-finding techniques were
employed. These methods were used to gather insights from potential users
and understand the existing landscape of inventory management solutions.

 Fact-Finding Techniques:

1. Interviews:
 Target:
* Potential customers: To understand their preferences, needs, and buying habits.
* Existing flower shop owners/managers: To gain insights into operational challenges and best practices.
* Suppliers: To gather information on flower availability, pricing, and delivery schedules.
* Florists: To understand the process of floral design and the tools and materials required.
 Purpose:
* To gather qualitative data and gain in-depth understanding.
* To identify customer needs and pain points.
* To learn about industry trends and best practices.

2. Surveys and Questionnaires:

 Target:
* Potential and existing customers.
 Purpose:
* To collect quantitative data on customer preferences, demographics, and purchasing behavior.
* To assess customer satisfaction with existing flower shops.
* To gather feedback on potential products and services.

3. Observation:
 Target:
* Existing flower shops.
* Customer behavior in retail settings.
 Purpose:
* To observe customer interactions, purchasing patterns, and store layouts.
* To identify successful sales and marketing strategies.
* To assess the competition.

4. Document Review:
 Target:
* Industry reports and market research.
* Supplier catalogs and price lists.
* Financial records of existing flower shops (if available).
* online reviews of other flower shops.
 Purpose:
* To gather information on market trends, competitor analysis, and financial feasibility.
* To understand supplier relationships and pricing.
5. Market Research:
 Target:
* Local demographics and consumer behavior.
* Competitor analysis.
* Industry trends.
 Purpose:
* To assess market demand and identify potential opportunities.
* To understand the competitive landscape.
* To identify target market segments.

6. Online Research:
 Target:
* Online flower shops and e-commerce platforms.
* Social media trends and customer reviews.
* Floral design resources and inspiration.
 Purpose:
* To gather information on online sales strategies and customer engagement.
* To identify popular floral designs and trends.
* To learn about online marketing strategies.
 Key Considerations:
* Combine Techniques: Use a combination of fact-finding techniques to get a well-rounded understanding.
* Focus on the Customer: Prioritize gathering information about customer needs and preferences.
* Be Objective: Gather data objectively and avoid making assumptions.
By using these fact-finding techniques, you can gather the information needed to create a successful
fresh flower shop project.
 Hardware & Software Requirement

 Hardware Requirement:-
 Processor: Pentium p4 and Above
 Main Memory: Minimum 1 GB RAM
 Hard Disk: 4 GB and Above

 Software Requirement:-
 Operating System: Windows XP, Windows 7,8,10,etc.
 Front-End: HTML, CSS ,JavaScript.
Entity Relationship Diagram
 Data flow Diagram

 Zero Level DFD

 One Level DFD
1.Front Page
2.After enter the data
 Advantages & Disadvantages

 Advantages:

1. Emotional Connection and Demand:

 High Emotional Value: Flowers are associated with positive emotions (love, celebration,
sympathy), creating consistent demand.
 Recurring Business: Special occasions (birthdays, anniversaries, holidays) ensure repeat
customers.
 Personalized Service: The ability to create custom arrangements fosters customer loyalty.

2. Local Market and Community:

 Local Customer Base: Building relationships within the community can lead to strong customer
loyalty.
 Local Events and Partnerships: Opportunities to collaborate with local businesses and event
planners.
 Supporting Local Growers: If sourcing locally, it can be a great selling point.

3. Creative and Artistic Expression:

 Creative Freedom: Floristry allows for artistic expression and the creation of unique designs.
 Passion-Driven Business: For many, working with flowers is a labor of love.

4. Online Expansion and Accessibility:

 Expanded Market Reach: An online store can reach customers beyond the local area.
 Convenience: Online ordering and delivery offer convenience for customers.
 Increased Sales Opportunities: Online presence can boost sales through targeted marketing and
promotions.

5. Diversification of Products and Services:

 Adding related products: Adding plants, vases, cards, and other gift items.
 Providing services: Event planning, floral design classes, and subscriptions.
 Disadvantages:

1. Perishable Goods and Inventory Management:

 Spoilage and Waste: Flowers have a limited shelf life, leading to potential losses.
 Inventory Control: Requires careful management of stock to minimize waste.
 Seasonal Fluctuations: Availability and pricing of flowers can vary depending on the season.

2. Competition and Market Saturation:

 Intense Competition: The floral industry can be competitive, especially in urban areas.
 Price Sensitivity: Customers may be price-conscious, leading to pressure on profit margins.

3. Overhead Costs:
 Rent and Utilities: Retail space can be expensive, especially in prime locations.
 Storage and Refrigeration: Requires specialized equipment to maintain flower freshness.
 Delivery Costs: If offering delivery, transportation and fuel costs can add up.

4. Labor and Staffing:

 Skilled Labor: Requires trained florists with artistic and technical skills.
 Seasonal Staffing: May need to hire additional staff during peak seasons.
 Labor Costs: Staffing costs can be a significant expense.

5. Online Challenges:
 Maintaining Freshness During Delivery: Online orders require careful packaging and timely
delivery.
 Visual Representation: Online images must accurately represent the product.
 Shipping costs: Shipping perishable items can be expensive.
 Online Competition: Competing with large online flower retailers.

6. Dependency on External Factors:

 Weather and Climate: Flower availability and quality can be affected by weather conditions.
 Supplier Reliability: Delays or issues with suppliers can impact inventory.
 Economic Conditions: Consumer spending on discretionary items can be affected by economic
downturns.
 Limitations

1. Perishability and Inventory Management:

* Limited Shelf Life:
* Flowers are highly perishable, leading to potential waste and financial losses.
* Requires meticulous inventory tracking and rotation to minimize spoilage.
* Storage Requirements:
* Proper refrigeration and climate control are essential for maintaining freshness, adding to operational costs.
* Space limitations can restrict the quantity and variety of flowers that can be stored.
2. Market and Competition:
* Seasonal Demand Fluctuations:
* Sales can vary significantly depending on holidays, events, and seasons.
* Requires careful planning and resource allocation to manage peak and off-peak periods.
* Intense Competition:
* The floral industry is competitive, with established brick-and-mortar shops, online retailers, and
supermarkets offering floral products.
* Requires a strong brand identity and unique selling proposition to stand out.
* Price Sensitivity:
* Customers may be price-conscious, especially for everyday purchases.
* Balancing quality and affordability can be challenging.
3. Operational Constraints:
* Staffing Challenges:
* Finding and retaining skilled florists and delivery personnel can be difficult.
* Labor costs can be a significant expense.
* Delivery Limitations:
* Delivery radius and time constraints can limit customer reach.
* Delivery costs and logistics can be complex, especially for perishable goods.
* Supply Chain Dependencies:
* Reliance on suppliers for fresh flowers can lead to disruptions in inventory if there are supplier issues.
* weather related issues can create large swings in price and availability.
4. Financial Limitations:
* Startup Costs:
* Establishing a flower shop requires significant upfront investment in inventory, equipment, and retail space.
* Securing funding can be challenging.
* Profit Margins:
* Profit margins can be affected by fluctuating flower prices, spoilage, and competition.
* Requires careful cost management and pricing strategies.
* Cash Flow Management:
* Due to the perishability of the main product, cash flow can be very volatile.
5. Technological Limitations:
* E-commerce Challenges:
* Maintaining an effective online presence requires ongoing investment in website development, marketing,
and customer service.
* Ensuring accurate online representation of products and maintaining freshness during delivery can be
difficult.
* System Integration:
* Integrating POS, inventory management, and e-commerce systems can be complex and expensive.
* Technical issues can disrupt operations and customer service.
6. External Factors:
* Economic Downturns:
* Consumer spending on discretionary items like flowers can be reduced during economic downturns.
* Weather and Climate:
* Extreme weather conditions can affect flower availability and quality.
* Natural disasters can cause large disruptions.
By acknowledging these limitations, a fresh flower shop project can develop strategies to mitigate risks and
enhance its chances of success.
 Conclusion

Key Takeaways:
* Customer-Centric Approach: Prioritizing customer satisfaction through personalized service, high-quality
products, and convenient online ordering is paramount.
* Inventory Mastery: Effective inventory management is crucial to minimize waste and maximize profitability.
This includes careful sourcing, proper storage, and accurate tracking.
* Technological Integration: Leveraging technology, such as robust POS systems, e-commerce platforms, and
CRM tools, can streamline operations and enhance customer engagement.
* Strategic Marketing: Building a strong brand identity, engaging with the local community, and utilizing
online marketing strategies are essential for attracting and retaining customers.
* Adaptability and Resilience: The floral industry is dynamic, requiring businesses to adapt to seasonal
fluctuations, market trends, and external factors.
* Financial Prudence: Careful financial planning, cost management, and cash flow analysis are vital for long-
term sustainability.
Looking Ahead:
The future of the fresh flower shop industry lies in embracing innovation, fostering strong customer
relationships, and adapting to evolving consumer preferences. By combining traditional floristry skills with
modern business practices, a flower shop can bloom into a successful and fulfilling venture.
Ultimately, a successful fresh flower shop project is more than just selling flowers; it's about creating
meaningful experiences, spreading joy, and connecting with the community through the beauty of nature.
 Bibliography

 Floristry and Flower Care:

o Resources on flower varieties, care, and handling.
o Information on floral design and arrangement.
o Guides on extending the life of cut flowers.
 Business and Marketing:

o Market research data on the floral industry.

o Information on retail management, including inventory and sales.
o Marketing strategies for small businesses, including online presence.
o Information on E-commerce, if the shop has online sales.

 Technology (if applicable):

o Sources on website development and e-commerce platforms.

o Information on point-of-sale systems.
o Database management information.

 Legal and Regulatory:

o Local business regulations and licensing requirements.

o Information on health and safety standards.

Examples of potential sources:

 Floristry and Flower Care:

o Publications from horticultural societies or agricultural extension services. (e.g., "The

Professional Florist's Manual for the Care and Handling of Fresh-Cut Flowers and Foliage" from
Mississippi State University Extension Service)
o Books on floral design and arrangement.
o Online resources from reputable floristry organizations.

 Business and Marketing:

o Market research reports from industry analysis firms.

o Publications from the Small Business Administration (SBA).
o Books on retail management and marketing.
o Online articles and resources on e-commerce and digital marketing.

 Technology:

o Documentation from e-commerce platforms (e.g., Shopify, WooCommerce).

o Information from point-of-sale system providers.
 o Tutorials and documentation for website development tools.

Important Considerations:

 Accuracy and Reliability: Ensure your sources are credible and up-to-date.
 Citation Style: Choose a consistent citation style (e.g., APA, MLA, Chicago) and adhere to it
throughout your bibliography.
 Variety of Sources: Include a mix of books, journals, websites, and other relevant materials.
 Relevance: Only include sources that are directly related to your project.
 Webliography

Webliography: Fresh Flowers Shop Project

Floristry and Flower Care:

 Association of Specialty Cut Flower Growers (ASCFG):

o URL: https://www.ascfg.org/
o Description: Offers resources on cut flower care, handling, and industry information.
 ProFlowers Blog: Flower Care Tips:

o URL: https://www.proflowers.com/blog/flower-care-tips
o Description: Provides practical advice on extending the life of cut flowers and various flower
care techniques.

Business and Marketing:

 U.S. Small Business Administration (SBA):

o URL: https://www.sba.gov/
o Description: Offers guides and resources for starting and managing a small business, including
marketing and business planning.

 Shopify E-commerce Blog:

o URL: https://www.shopify.com/blog
o Description: provides information on E-commerce marketing, and general business information.