Professional Documents
Culture Documents
Cont..on Page 4
Page 2
Mi`bytes
The TRP of IPL in the 4th week was 4.6, whereas in this week its TRP dropped to 4.5, but the show has still maintained the top position in the TRP chart.
It can be argued that television audience figures show a declining trend estimated to be as much as 29 percent. Viewer fatigue, which may have been the primary cause, is an accepted reason why this happened because of the peculiar scheduling last season when IPL 4 began just days after a World Cup that was played mainly in India. And yet the broadcaster is estimated to have made a profit close to $200 million dollars in IPL 4 despite the mind boggling TV rights fees paid as a yearly fraction of a near $2 billion 10-year deal. To deride the league for some innovations is silly because these innovations were there in some form or the other much earlier. Dugouts, in American pro sport style, are by no means an IPL invention. Players were sitting in dugouts in cricket in 2003 in England. Cheerleaders are not an IPL invention. Pom-pom girls have been known to grace the game in New Zealand and Australia for at least 30 years; so too pop shows at intermissions, music over the tannoy, etc. Players speaking into microphones embedded in their clothing to converse with commentators is not an IPL innovation - it was tried out in festival cricket Down Under 20 years ago. It is a different issue that cricket was Bollywoodised to make an impact in the founding of the league. Here lies the spark of genius that brought together cricket, Indian big business and filmy glamour to make 'Indian cricketainment' that brought in the big television bucks. Why would anyone professing a love for the game have a grouse about something that did a whole lot of good to cricket even as it raised the profile of the international cricketer? Critics have pounced upon dropping TRPs, declining in-arena attendance and slow booking of ad slots on TV as factors that would affect the league. All this before a ball was bowled in IPL 5. Even if they were all true, these are normal vicissitudes affecting all businesses, including sport, which have learnt to deal with them over time. Life is never a smooth run from start to finish for anyone, far less so for businesses. And sport cannot insure itself against dips, much less counter them just for a few critics who tend to believe their negativity is the only way to go. Businesses don't bend every time there is bad news. They learn to deal with it. And doomsday pundits predicted the death of cricket long before the IPL was born but the game goes on. Samik Sarkar, 1st Year MIB,JMI.
Volume 1, Issue 10
Page 3
DO YOU KNOW??
CMS, MIB
Quote For the Month Success is a lousy teacher. It seduces smart people into thinking they can't lose.
-Bill Gates
Health of Budget.
EDITOR-IN-CHIEF: Prof. SAYED WAJID ALI Cont...from page 1 The budget has introduced several measures such as lowering the rate for withholding tax on interest payment on three year ECBs for funding infrastructure projects and encouraging public private partnership in road construction project by allowing ECBs for capital expenditure on the maintenance and operations of toll systems for road and highways. Power sector is another sector that grabbed the attention, fuel shortage, elevated price of imported coal and poor financial situation are some common problems which this sector is facing. The major announcement including waiving off basic custom duty on coal import until FY14 and extension of 801A benefits until FY13.Other positive announcement for the power sector including tax free bonds for financing the power sector, allowing ECBs for part financing rupee debts of the existing power projects and reduction of withholding tax on the interest payment on ECBs from 20% to 5%. Increase in cess from current level, 43737 cr rupee for petroleum subsidies have been provided for FY13 (would be insufficient if rise in crude oil price). Rise in cess and volatile crude oil market can put oil companies in trouble and more subsidies can directly cut the pocket of government.