1.

The basic reason of buying that brand most of the answers were quality, a v a i l a b i l i t y , packaging and the dcor of the store.

2.Consumers preferring DINSHAW`S and KWALITY WALLS were a bit price consciousthough but they agreed that they do look for more quality and taste.3.The advertisements and offers do influence consumers purchase behavior regarding icecream.4.The basic needs that consumers want to fulfill through an ice cream are taste and quality.And that without providing taste it is not possible to sell a product like ice cream.5 . A n y i c e c r e a m b r a n d i n t h e t o w n s h o u l d h a v e innovative packaging, more flavors,availability, natural elements etc. to cater to their unfulfilled needs.6 . T h e r e i s l a c k o f S a l e s P r o m o t i o n a l A c t i v i t i e s i . e . f r e e t a t t o o , e x t r a w e i g h t , t o y s , q u i z contest etc.7 . S o m e o f r e t a i l e r s p l a c e s b o t h b r a n d s a c c o r d i n g t o c o n s c i o u s n e s s a n d d e m a n d o f customer 8.Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality wallshas only 9% market share.9.The quality of Dinshaws ice cream is better than Kwality walls ice cream.10.Dinshaws ice-cream has different variety of ice-cream. They have provided many packssuch as select & premium. These two have provided the customer to choose a pack of hischoice. CONCLUSIONS 1)The response regarding both the companies varies from person to person.

2)India has a good potential market for the ice-cream; research shows that an averageIndian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign.3)Taste and price are the two main attributes that people feel important for the purchase of ice-cream.4)During survey it was found that Kwality Walls has less visibility, which has capability toretain image in consumers mind. So it is very necessary to increase it.5)Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends,so more mobile vans should be added to increase the sales.6 ) S o m e o f t h e i n n o v a t i v e i d e a s s h o u l d b e m a d e f o r t h e h i g h s e l l i n g r e t a i l e r s . S u c h a s forming the club and giving them special packages which will encourage the dealers.7)To attract youths, sponsorship programs needs to be taken.8)The rates of all the companies are generally equal. But special item of ice-creams ratesare different. Such as party packs, family packs, novelty & other the rates, which areequal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups &Large Cups.9)Finally I would like to conclude that as far as Rourkela city is concerned people purchasemore of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1.What is your favorite brand in ice cream?