Application

Application Database

ETL

Staging Area

ETL

Data Warehouse

ETL

Data Marts

Data Cleansing

Data Cleansing

Operational Systems, Data Warehousing and ETL Data Quality Tools (Profiling and Cleansing)

Data Profiling Change Request for application to improve Data Quality on input Manual Data Fixes Results

Data Profiling Manual Data Fix (Rarely)

New Rules

New Rules

Results

Audit

Audit

Business Process, Metadata & Results

Data Management & Warehousing Continuous Data Quality Process

Data Stewards
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