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  • Conceptual Route To Brand Name and TM

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    valtersk
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    Conceptual process of new brand name and TM development

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    Conceptual Route to Brand Name and TM

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    Conceptual process of new brand name and TM development

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Conceptual Route To Brand Name and TM

    Uploaded by

    valtersk
    Conceptual process of new brand name and TM development

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    CONCEPTUAL FRAMEWORK OF NEW BRAND NAMING & TM

    OBJECTIVES CONCEPT ANALYSIS FINE-TUNE TESTING EXPERTISE

    1 2 3 4 5 6

    Insights Range of options, Checking the Fine-tuning of Test of brand In-depth


    Brand objectives hypothesis and shortlist vs own selected options name and image international
    STP some narrowing criteria, including In-depth review attributes in linguistic, TM &
    (segmentation → down linguistic, TM & TM registration market legal check if
    targeting → positioning) strategy required
    legal check

    Start of TM
    registration
    process

    1-2 weeks 1-2 weeks 1-3 weeks ~1 week


    1-2 month

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