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Competitor Analysis

Syed Ibrahim I & subtitle style Click to edit Master Prathesh Joseph J LIBA, Chennai.

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Online Matrimonial market

The marriage industry in India is estimated to be Rs.10 billion. 50% of online members live in metros. Expected revenue- $63 million. Main online matrimony players

Bharat Matrimony Shaadi

8/11/12 Jeevansathi

Our Competitors

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Company profiles
Shaadi.com

it is ranked546in the world (among the 30 million domains) estimated worth$4,361,316USD. Shaadi.comhas52%seo score.
Date Registere30-Jul-1996 d:

Site Age: 15 years and 9 months Pageview s per 6.07 User: Average

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Contd
Jeevansathi.com

it is ranked3,283in the world (among the 30 million domains)


Site Age: 13 years and 5 months Pageview s per 9.7 User: Average Time on 08:13 Site: 8/11/12

Our Brand
BharatMatrimony.com

it is ranked4,447in the world (among the 30 million domains) Bharatmatrimony.comhas22%seo score.Site Age: 12 years and 5 months
Pageview s per 1.66 User: Average Time on 01:38 Site: Search 2.2% Percent:

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Website Traffic
Shaadi.coms Regional Traffic Ranks

India- 27 Australia- 457 United Kingdom- 667 Canada- 774 United States- 1,524
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Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: Bounce: 0.0134 (estimated) 546visit alexa 0.23% (Percent of global Internet users) 3,034 56.3%

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Jeevansathi.coms Regional Traffic Ranks


India- 194 United Arab Emirates- 1,819 Pakistan- 10,840 United States- 34,918 China- 50,071
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Contd
Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: Bounce: 0.00326 (estimated) 3,283visit alexa 0.0352% (Percent of global Internet users) 2,312 28.6%

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Bharatmatrimony.coms Regional Traffic Ranks


India- 302 Qatar- 741 Sri Lanka- 1,090 Singapore- 2,988 Australia- 7,340
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Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: 0.000638 (estimated) 4,447visit alexa 0.0405% (Percent of global Internet users) 1,572

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Shaadi.com Demographics

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Jeevansathi.com demographics

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Bharatmatrimony.com Demographics

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Comparison with Bharat Matrimony.com

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Comparing ads
Bharatmatrimony.com Shaadi.com Target Youths, Parents Youths

Underlying value

To find a partner with To find the right partner traditional and modern values

Execution

Family based ads Fun based ads. Endorsing movies, Animated ads. telecasted in TV during family based serials

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THANK YOU

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