Presented by, SIVA PRIYA S

Political & Legal Environment

1977 IBM had to leave India. Wipro utilized the opportunity . 1979 diversified into IT Industry. Indias 1st computer maker.

Technical Environment
1990 Liberalization All Industries started understanding importance of technology improvement in their businesses. Wipro Technologies started providing customized business related software products. ERP, Six Sigma, BPR started Six Sigma consultancy services.

Demographic Environment
Womens education From 25% to 65% (2011) IT Industry 30 % of workforce is women Wipro employed womens and increasing its workforce from 13 % to 20 %

Threat of New Entrants: High

Low- Investment cost, Switching cost

Bargaining Power of Suppliers: Low

Suppliers HR consultants, H/W components suppliers In India availability of S/W skilled people is high High number of H/W parts suppliers

Bargaining Power of Buyers: Low

So sustainability of buyers is high Customized and full solution

Threat of substitutes: High

Low investment needs

Threat of Rivals: High

Potential Same sized competitors Same pricing levels

Intro:

1945 1960s 1976 1980 1990 1991

Western India Palm Refined Oil Ltd Consumer Goods Engineering - Hydraulic Cylinders Manufacturing IT Industry Wipro GE Medical systems Industrial Lighting

Over all View:

Stunning Growth (2002 to 2007 450%)

30% share of S/W Industry - Wipro Technologies - 2nd in Indian. 3rd in world Market.
25% Share in ITES Wipro BPO,KPO 3rd in India.

Keys: Quality
Innovation Alliances with global top companies Continuous Six Sigma implementation and improvement.

STRENGTHS
Global R & D Facility Vast Client Database Brand Image Innovation with Quality Green Thoughts

WEAKNESSES
Not concentrating in Domestic Market. Attrition rate T&D cost more

OPPORTUNITIES
Huge Global and Domestic market to grow New Emerging Technology Need of innovative products Need of customized products

THREATS
Increasing cost of Human Capital Intense rivalry in IT industry Threat of new entrant is high

Increase global presence. Continue Green Practice. Continue Dynamic High Technology Strategy.

Known for innovation, process oriented approach. So continuing them with Green Thoughts will be more innovative.