Written Analysis and Communication (WAC)

Lipi Das Session 1

Ice-Breaker

Analyse this .

So why is Written Communication important ?

Carol Bartz Confirms Her Own Firing From Her iPad

This is the note Bartz just sent out to Yahoo employees:

To all, I am very sad to tell you that Ive just been fired over the phone by Yahoos Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward. Carol Sent from my iPad

This is the resignation letter Steve Jobs sent to the Apple board:
To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO, I would be the first to let you know. Unfortunately, that day has come. I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple. I believe Apples brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you. Steve

So how can one create the right effect through You viewpoint ?

Cultivate a You Attitude

Address the receivers needs and concerns Keep the receiver clearly in the picturehelps in persuasion ,influencing Present fair, logical, and ethical ideas Express ideas clearly and concisely Promote a positive business relationship-Through goodwill Send messages promptly to indicate courtesy Reflect professional business standards

Create the right effect by emphasizing the you viewpoint.

We: Our policy requires that you pay by the 10th of the month in order to earn the discount. You: You can earn the discount by paying by the 10th of the month. We: We are offering a special discount to all our loyal customers. You: As a loyal customer, you will receive a special discount. We: Send us your check for $741 today so that our books will show you as current. You: Will you please keep your account current by sending your check for $741 today.

Create the right effect by emphasizing the you viewpoint

We: You: We: You: We: You: You: Our research engineers have worked forty-four years to make Deere a safe mower. You can use the Deere with the comfort of knowing that it is a product of forty-four years of intensive safety research. On February 7 we will deliver the Bush desk and chair set your ordered. You will receive your Bush desk and chair set on our February 7 delivery. I look forward to receiving additional orders from you. I look forward to serving you again. Serving you again will be a pleasure.

Learning Outcomes
Importance of Written Communication You Approach

Reference
Business Communication: Making Connections in a Digital World by Lesikar, R. V, Flatley, M. E, Rentz, K. and Neerja Pande; Tata McGraw Hill (11th Edition).