RVS Infosoft Pvt.

Ltd May 1902

Indus Khaitan http://www.khaitan.org

Sep 02, 2009

This presentation may contain factual errors and is an indicative template for presenting a business plan

Target Market/Problem
Steam powered and animal powered vehicles are main transport methods Horses require frequent stop
Cannot do long distances

Steam vehicles have high maintenance

prone to breakdowns

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Solution
A gas-based motor vehicle which does not require frequent stops
Has power of 10 horses in 1/10th of the space

Smooth, non-stop ride

leather seats and armchairs

New models every year with new features

Model A, Model B, Model C/K

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Value Proposition
Movement of people, goods at will
No waiting for horses to be ready or steam to be charged

Long distance travel after refueling of gas Ride of luxury Mass production of cars at lower cost

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Secret Sauce
Patented multi-stroke engine with power of 10 horses 2 forward and 1 rear transmission Moving assembly line
for large scale production

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Marketing & Sales

Dealer network across the country Unification of sales using low margin, high volume Single national car brand Participate at New York Auto show every year Sponsor Indianapolis 500

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Business Model
Revenue
Car Sales Parts Maintenance contracts

Cost of sales
Dealer commission Marketing

Cost of goods
components, labor, capital & overheads
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Competition
Company Started Production (per year) Models

Olds Motor Works Cadillac Automobile Company DMG Automobile (Germany), Daimler USA

1897 1902 1892

425 300 340

Curved dash Cadillac Mercedes 35 hp

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Team
Henry Ford (CEO)
Founded Detroit Automobile company in 1899.Engineer at Edison Co. Built and prototyped gas-powered motor vehicles.

James Couzens (CFO)

Banker with 10+ experience in lending, financing and raising money. Has dealt with large railroads.

Charles Sorenson (Production Incharge)

Has managed railroad inventory. Supervisory experience in railyard for 10 years.

To Be Hired
Marketing & Sales head Country Manager (Canada)

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Financial Projections
Revenue Streams 1903 Cars sold Sales (in '000) Parts TOTAL (in '000) Expenses Headcount Development Sales/Marketing Operations G&A Total Q103 3 1 1 0 5 Q203 6 2 1 1 10 $250 $150 $0 $10 $10 Q303 8 2 3 1 14 $350 $150 $6 $10 $10 Q403 8 2 3 2 15 $375 $150 $8 $5 $10 1904 1905 12 4 6 4 26 1906 14 10 8 5 37 1907 16 14 12 5 47 1,500 1,125 200 1,325 1904 2,000 4,000 300 4,300 1905 3,000 6,000 500 6,500 1906 4,000 8,000 1,000 9,000 1907 5,000 10,000 3,000 13,000

15 $975 $450 $14 $25 $30

Expenses ($ in '000) Infrastructure 0 People T&E Capital Sales/Marketing Cost

$2,860 $4,255 $5,640 $750 $900 $1,000 $50 $70 $100 $25 $30 $40 $50 $75 $100

This sheet has bogus numbers and are indicative only

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Status & Timeline

Q4-01 Q1-02 Q2-02 Q3-02 Q4-02

03

04

05

06

Prototype Motor engine

Build Workshop

Road test

Hire country manager Expand to Canada Launch Model B 4 cars/day

Moving Assembly 7 cars/day Model F

Bank Loan Prototype Model A

Test run Start workshop

Launch Model A 3 cars/day

Launch Model C&K 4 cars/day

Employee count

50

100

140

160

200

220

250

300

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Q&A
Indus at
http://khaitan.org/blog Twitter @1ndus http://www.linkedin.com/in/khaitan

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