ClickHealth.

com
Group -9 KS Kausik 132 Saphalya Mohanty 138 Partha Patashani 142 Rupa Mahato 163 Jigar Jain -164

ELEVATOR PITCH
What we do?
Benefits? How we are different?
Online Healthcare Service

Online Doctor Consultation Symptoms Checkers Sale of Healthcare devices, pharma drugs Serving prescriptions online

Huge network of specialist doctors Free Consultation for common ailments Online health communities Fast delivery(max 24hrs)

MISSION AND VISION

Improve Health and Well Being of the Community

Fast and Quality Healthcare Service at doorstep

Market and Industry Environment

Number of customer in the market (size)

- Diabetes: 34 million - Asthma: 40 million - Cardiac-Related patients: 2 million - 600,000 practicing physicians - 18,000 new doctors every year

Target Market Segment Diabetic and cardiac care products, clinical supplies, respiratory related products etc.

Per capita total spending on health Rs 6500 Public(Rs 2000) & Private(Rs 4500) i.e. 67.5 % approx private spending on healthcare
source:: (Health at a Glance 2011: OECD Indicators)

Growing @ 18%
10% Population avail regularly online facility Satisfaction rate 30% Services that fill our target markets' needs - quantity and quality of service cost-effective method Instant access to qualified and interested decision makers within the medical community 24 hours-7 days

Target Market Segment Strategy & Market Trends

http://articles.economictimes.indiatimes.com/2013-02-08/news/36993332_1_medical-devices-perfint-healthcare-warmers

Challenges/ Issues Awareness (among less tech. savvy consumers) Wide array of Substitutes available (Personal doctor/General Practioner, Health Clinic) higher switching cost Many big companies planning to enter market through their own online portal Direct marketing by few of the manufacturing companies Critical Success factors Virtual Clinics The customer can be offered products @ lower prices, as the company will able cut its cots Quantity and Quality of service and Healthcare Communities Ease of access and Delivery time
Names of various participants(competition, vendors, distributors, customers)

Competition
Fragmented Industry Fewer companies but competitive Absence of dominant Player

Vendors
Dealers (Medical Equipments, Pharmaceuticals etc.)

Distributors
Courier companies Delivery Personnel(s)

Customers
Patients
Health-Conscious people Universities (Medical) Doctors

Value proposition and key product

Offer range of genuine health products across various categories via online shopping. Major categories include
Diabetes Cardiac care product Clinical supplies Respiratory care

Differentiation
Online consultancy from doctors. Serving prescriptions online.

Competitive Scenario and Entry Barriers

Competitor Name
healthkart.com dialhealth.com hindubusinessline.com walgreen.com alacurity.com magbro.in

Geography
Mumbai Further expansion, covering other cities

Key weaknesses of Competitors

Time Constraints (Delivery and consultants)

Key Strength of Competitors

Strength

Representative customer list

Patients People with age 21+ Hospitals and Health Clinics Medical Colleges Health Conscious People Consumers with chronic conditions

Cost Advantage Established Markets / Market share Loyal Consumers

Opportunity

Lesser Government Restrictions No Particular Dominant Player Growing Income and Growing attention for Health

Threats

Direct Marketing by Manufacturing Companies in future Entrance of big giants in the market Wide array of Substitutes High cost of marketing

Restriction for Well-funded new entrant (in dislodging our Position) Quality and Quantity of Services Cost-Advantage transferred to Customers, Dealers

Business Model
Will partner directly with distributors and authorized channels Contact distributor on orderly basis Maintain a warehouse for packaging Deliver through courier service

Sales & Marketing Strategy

Market our-self through

Pricing approach

advertise in various health forum sites. promotion by doctors. social media marketing. Search engine optimization

Management Team
CEO - Partha
A dynamic individual MBA with both pharmaceutical and Internet expertise to manage the overall operation of the company

IT Director Saphalya
The IT Director will oversee the IT development of the company including the Web Development

CFO Kausik
The CFO will be in charge of the overall finance of the company

Marketing Director Rupa

The Marketing Director will develop and implement the marketing plan of the company.

Organization :
Total No. of Employees - 15

CEO 1 Systems Manager - 1 Marketing Manager - 1 Business Analyst- 2 Book keeper 1

Technical Personnel 5 Workers in the Warehouse - 2

Sales Representative- 2

Revenue and Cost Statement for 1st year

Q1 Total Revenue Total Cost 2,50,000.00 4,06,500.00 Q2 3,60,000.00 2,98,500.00 Q3 5,25,000.00 3,27,750.00 Q4 6,50,000.00 3,89,000.00

Profit
Cumulative Profit

- 1,56,500.00
- 1,56,500.00

61,500.00
- 95,000.00

1,97,250.00
1,02,250.00

2,61,000.00
3,63,250.00

Basic Assumptions
1. Number of customers for the first year has been assumed 2. Average sales price for products have been assumed to be Rs. 500 3. Revenue and expenses in advertising has been assumed

Most Likely Acquirers

1. Private Hospitals

2. Other large online health care service providers

3. Other e-commerce firms who likes to enter online health care services.

Capital that Needs to be Raised

Q1 Initial cost of setting up the Website Q2 Q3 Q4 Total

25,000.00

25,000.00

Banner Advertisements on different health forum 1,12,500.00 1,12,500.00 1,12,500.00 1,12,500.00 4,50,000.00 websites (5) Search Engine Optimization Payment Gateway Fixed Assets (Laptops, Furniture) Office Rental warehouse Rental packaging cost Total Cost 30,000.00 10,000.00 1,00,000.00 45,000.00 30,000.00 2,000.00 30,000.00 45,000.00 30,000.00 3,000.00 30,000.00 45,000.00 30,000.00 4,500.00 30,000.00 45,000.00 30,000.00 7,000.00 1,20,000.00 10,000.00 1,00,000.00 1,80,000.00 1,20,000.00 16,500.00 10,21,500.00

RISKS AND GAPS

1. Customer Acceptance and Trust
2. Tech-Savvy Customers 3. Changing Technology 4. Fast delivery Tie up with courier services 5. Warehouses Rental Cost 6. Distributors Commission 7. Mergers and Takeovers from private hospitals

8. Maintaining a Healthy network of doctors for consultation

THANK YOU