Scribd Logo
Upload

Welcome to Scribd!

  • Ontario Machinery Ring

    Uploaded by

    anshita_shrivastav_2
    153 views11 pages
    The document discusses guidelines for developing an effective questionnaire for a research project on replacing agricultural custom work with a cooperative matching service. It provides recommendations on ensuring the relevance and accuracy of questions, using simple language over fixed alternatives, considering question type and sequence, cultural factors, and properly collecting and handling raw data. Key points include using open-ended, dichotomous, and frequency determination question types as examples.

    Original Description:

    market research

    Original Title

    Ontario Machinery Ring –.pptx

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses guidelines for developing an effective questionnaire for a research project on replacing agricultural custom work with a cooperative matching service. It provides recommendations on ensuring the relevance and accuracy of questions, using simple language over fixed alternatives, considering question type and sequence, cultural factors, and properly collecting and handling raw data. Key points include using open-ended, dichotomous, and frequency determination question types as examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    153 views11 pages

    Ontario Machinery Ring

    Uploaded by

    anshita_shrivastav_2
    The document discusses guidelines for developing an effective questionnaire for a research project on replacing agricultural custom work with a cooperative matching service. It provides recommendations on ensuring the relevance and accuracy of questions, using simple language over fixed alternatives, considering question type and sequence, cultural factors, and properly collecting and handling raw data. Key points include using open-ended, dichotomous, and frequency determination question types as examples.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Dominic Beaulieu Mayk Nazaryan Chris Foran

    Non-profit,

    Member owned cooperative Provides matchmaking services between Farmers Replacing agricultural Custom Work

    Expand

    to Province Wide Acquire Funds from Ontario Ministry of Agriculture and Food Research Design Plan Research Objectives

    Relevance

    and Accuracy

    No unnecessary information Information must be reliable and valid


    Simple

    Language versus Fixed-Alternative

    Avoid leading and loaded question


    Open-Ended

    Questions may lead to problems

    Time and Money


    Overall Ease

    Simple-Dichotomy

    Ex: Yes or No
    Determinant-Choice

    Ex: Multiple Choice


    Frequency-Determination

    Ex: How many times


    Checklist

    Ex: Multiple Answers

    Question

    Sequence of the Questionnaire

    Capture Interest Easy to Answer


    Attractiveness

    Encourages Response Pre-Testing


    Cultural

    Factors

    Translation

    Avoid:

    Complexity Ambiguity (Be Specific) Double-Barrelled Items (Several Issues) Making Assumptions Burdensome Questions

    Collecting Raw

    Data in the Field

    Training Fieldworkers

    Data Conversion

    Edited and Coded for Analysis

    Question Examples:
    What is your level of satisfaction with Custom

    Work? (Pivot Question)


    a) b) c) d) e) Very High High Neutral Low Very Low

    What are the main reasons behind your answer? (Open-Ended Question)

    Have

    you heard of OMR? (Fixed Alternative)


    a) Yes b) No

    What NOT to Ask:

    Do you like the concept of OMR and would you use it if it were available in your area? (DoubleBarrelled Question)

    Questions?

    You might also like