A

TRAINING REPORT
ON

SURVEY OF BLUE PETER INDIA LTD
Submitted by
Raj Pal

Contents
Company Profile
Tie-Up
Subsidiaries
Products
Clients
Awards & Achievements
Project
Company profile
Bluepeter a diversified group, with products & services ranging from
auto ancillary sheetmetal components / assemblies, press tools / dies /
jigs / fixtures, household sheetmetal items to bathroom radiators / central
heating systems and automotive engineering solutions to quality
consultation.

'Bluepeter name is synonymous with consistent quality, cost
competitiveness & customer satisfaction-to-delight.

Bluepeter group company M/s Horizon, is an ISO/TS 16949:2002 certified
1st tier sheetmetal OEM supplier to some of the automobile giants
nationally & internationally like M/s Maruti Suzuki, M/s Honda (India &
UK), etc and 2nd tier supplier to M/s GM, etc. Horizon core competence is
in designing progressive press tools / dies / jigs & fixtures, concept
designing & various other automotive engineering design solutions;
manufacturing progressive / dies press tools / jigs & fixtures and
prototyping; sheetmetal assemblies. It also exports its designs and dies /
tools to reputed big automotive companies in Europe. Other companies
of Bluepeter: Q + deal in - quality consultation providing latest in ISO
9001, ISO / TS 16949, ISO 18001, ISO 14001, OHSAS, Kaizen, 5-S, VA/VE;
Bruk - saddle / seat assemblies, file cover & pouch sealing /
manufacturing; Eurotech - trading and installation of central heating
systems, exporting bathroom radiators.

Tie-Up
Bluepeter belief in providing the best to its customers and personnel
paved way to the alliances it have had during its journey all these
years
All the tie-ups have been done strategically to enhance Bluepeter
technical know-how, capacity & network; and in the process also have
provided many friends. BLUEPETER takes pride in maintaining &
working with them over the time, sustaining both sides competitive
edge.
It all started when GM approaching Bluepeter for Jack assembly way
back in 1995. Bluepeter tied up with one of the best German jack R&D
and manufacturing company, M/s Stroz. This tie-up helped Bluepeter
to ensure quality-cost competitive product to GM. This also sowed
seeds in Bluepeter personnel for the next big step, indigenizing the
mechanical jack which now it supplies to M/s Maruti-Suzuki.
Bluepeter has always tried to keep up beat with the industry trend to
maintain its competitive edge. To fulfill the same, in 1997 it tied-up
with one of the Italian companies, M/s Olas known for its expertise in
progressive press dies / tools. This was done at a time when no one
considered India to be hub for manufacturing compound press dies /
tools let alone progressive. Along with dies / tools, Bluepeter also
started exporting press tool designs to Italy.
Tie-Up
To ensure global presence &
competitiveness, Bluepeter formed
alliances in 2007 with yet another best in
tooling industry, M/s Meccanotecnica
(Italy).


Subsidiary companies
EUROTECH AUTOMATION PVT.LTD
BRUK ELECTRICAL PRODUCTS PVT.
LTD.
QUALITY PLUS SERVICES PVT.LTD.
HORIZON INDUSTRIAL PRODUCTS
PVT.LTD

Products
SHEET METAL


TWO WHEELER
SADDLES

CENTRAL HEATING
SYSTEMS
Cont
PRESS TOOLS , JIG
FIXTURES , PANEL
CHECKERS

EXPORT ITEMS
Clients
Awards & Achievements
CIIS award for quality excellence in IETF 2003
Sr. vice Presidents award for outsatanding performance in
sheetmeatel from M/s. ESCORTS LTD.
In 1982
Certificate in merit in fabrication from M/s. ESCORTS LTD.
In 1982.
Maruti-Suzukis best vendor performance award in 1994

State Bank of India award for national movement for quality 2000
Maruti-Suzukis vendor performance award in 2001
Honda siels best supply performance award in 2001
Honda siels award for Cost Reduction 2002
Honda siels award for Quality 2002



MARKET SURVEY OF BLUE
PETERS PRODUCT
1. Have you ever taken Blue Peter Company Products?
oYes
oNo

80
20
0
10
20
30
40
50
60
70
80
YES NO
2. Which product of Blue Peter Company you like
most?
oSheet metal components
oCentral heating system
oTwo wheeler saddles
oStamping tools

SHEE
MEATLT, 24
CENTRALH
S, 36
TWO W.
SADDLES,
20
STAMPING
TOOLS, 8
NORESPON
SE, 12
0
5
10
15
20
25
30
35
40
3. Are you satisfied with the Blue Peters Products?
Yes
No
No Response
Yes, 54
No, 24
No
Response,
22
0
10
20
30
40
50
60
4. It the delivery of Blue Peter products on time?
Yes
No
No response

yes, 76
no, 20
no reponse,
4
0
10
20
30
40
50
60
70
80
5. Which product to Blue Peter do you need more?
Sheet metal components
Central heating system
Two wheeler saddles
Stamping tools

Sheet, 24
CHs, 32
Tw
Saddeles,
10
S.tools, 20
no
response,
14
0
5
10
15
20
25
30
35
6. Do you need any further improvement in Blue Peter products?
Yes
No
No Response

yes, 44
no, 36
no
response,
20
0
5
10
15
20
25
30
35
40
45
7. In which product of Blue Peter you need improvement?
Sheet metal components
Central heating system
Two wheeler saddles
Stamping tools

sm, 12
ch, 42
tw.s., 12
s.tools, 20
no, 14
0
5
10
15
20
25
30
35
40
45
8. Should Blue Peter company produce more products?
Yes
No
No Response

yes, 34
no, 46
no reponse,
20
0
5
10
15
20
25
30
35
40
45
50
Findings
Most of customers are satisfied with the company products.
To increase the sale of the company the company should
produce some new products & also increase the products
category.
To increase the sale, the company should make some more
plants.
Most of the customers are aware of the company products.
Time to time company take the response form the customers
which helps the company in increase the sale.
Company should give advertisement in news papers & local
T.V. channels.
Although the quality of the company is very good but every
thing need to maintain, so is the quality of the products.
SUGGESTIONS
To increase the sale products, different
advertisement at local level where the sale
is quit high.
Time to time take the response from the
consumers.
Some of the product lunch on low prices
that target the middle class consumers.
Company adopt the different-different
policies time to time for increasing the
products.
CONCLUSION
Consumer plays a very vital role in every
society. Understanding the consumer
behavior of the target market is essential task
of marketing manager under the marketing
concept.
Every new day is a source of inspiration &
learning new traits of the market, listening to
customers suggestions, complaints & their
willingness to support is the scenario of the
whole day.