December 2011

Florie THIELIN
Main Hotel Groups and Brands
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Rank Group Hotels Rooms Rooms Growth
2011/2010
1 Accor 2 272 246 665 1,8%
2 Best Western 1 309 89 092 2,4%
3 Intercontinental 545 84 653 0,2%
4 Louvre Hotels Group 942 66 705 -6,8%
5 NH Hoteles 354 51 121 1,2%
6 Carlson / Rezidor 247 49 237 10,7%
7 Sol Melia 204 44 531 -3,1%
8 TUI 164 41 639 4,3%
9 Hilton International 177 41 214 3,8%
10 Whitbread 588 40 975 4,7%
in the European Union at Jan. 1st 2011
Source: MKG Hospitality Database, - February 2011
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A true luxury hotel provided extraordinary experiences that
exceeded customer expectations and created life-long
memories.



There is still not a unique worldwide rating system which
would give a clear definition of which hotel is or is not a
luxury one.

The following slides focus on European chain hotels, and will
broadly take as upscale :
- 5 Star upper-upscale hotels
- 4 Star upscale hotels

Source: How do you define a luxury hotel? By Gemma Greenwood www.arabianbusiness.com
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Rank Hotel Brand Hotels Rooms
1 Best Western 1 309 89 092
4 NH Hoteles 310 44 877
8 Hilton International 138 35 155
11 Radisson Blu 126 27 685
13 Scandic 129 23 533
16 Ramada Hotel 156 19 917
17 Marriott 82 19 829
18 Barcelo Hoteles 73 17 160
22 Melia 67 14 836
23 Sol Hoteles 46 14 854
in the European Union at Jan. 1st 2011 (PART 1)
Source: MKG Hospitality Database, - February 2011
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Rank Hotel Brand Hotels Rooms
24 Sheraton 48 13 875
26 Crowne Plaza 63 13 605
29 Park Inn 78 12 676
30 Maritim Hotels 41 11 848
33 Van Der Valk 78 9 761
36 Clarion 66 8 719
41 Golden Tulip-Tulip Inn 88 7 999
42 Intercontinental 24 7 945
45 Le Meridien 25 7 227
48 Pullman 26 6 520
in the European Union at Jan. 1st 2011 (PART 2)
Source: MKG Hospitality Database, - February 2011
Accor
Best Western
Carlson Rezidor
Groupe du Louvre
Hilton International
Hyatt
Intercontinental Hotels Group
Kempinski
The Leading Hotels of the World
Mandarin Oriental
Marriott
Melia
NH Hoteles
Scandic
Starwood
Wyndham
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The French Pioneer
The only international French 5 star luxury hotel
brand. Sofitel combines the French Elegance with
the best of Local Culture.
Deluxe hotels in unique historical buildings
Boutique hotels, design and style in the heart
of the city
4 star hotels for the business traveler and events
organizers
A collection of upscale character and boutique hotel
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The American Untraditional Franchise
Stylish designs, personalized guest services and modern
amenities distinguish each of this 4 or 5 Star upscale
hotel
Best Western does not offer franchises in the traditional sense (where both
franchisee and franchisor are operating for-profit). Instead, Best Western
operates as a nonprofit membership association, with each franchisee acting
and voting as a member of the association. (Wikipedia)
Full service hotels that combine a stylish and
contemporary approach to design with the Yes I
Can! spirit of hospitality.

Radisson Blu is the name for Radisson Hotels outside
United States ( )
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A Lasting and Strong Relationship
The American Carlson Companies is the biggest shareholder (50.1%) of the
Belgian Rezidor Hotel Group.
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The Strategic Alliance
5 Star
4 Star
Groupe du Louvre is owned by an affiliate of Starwood Capital (which used to
own Starwood Hotels & Resorts until 2000).
The luxury division gathers Concorde and Crillon Hotels.
The budget division is composed by the Louvre Hotels Group.
However, the Louvre Hotels Group is allied since 2009 with the upscale Dutch
Golden Tulip Hospitality Group .

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The Most Recognized Brand
International chain of full-service hotels and resorts
founded by Conrad Hilton in 1919, for both business and
leisure travel with locations in major city centers, near
airports, convention centers, and leisure-oriented hotels
in popular vacation destinations around the world.

The following brands are not very developed in Europe yet :
The Hilton Hotels brand remains one of the company's flagship brands and
one of the most powerful and recognizable hotel brands in the world.
(Wikipedia)
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The following Hyatt brands exist essentially in the USA :
The oldest brand in the company, for both
convention/business and leisure travelers, located in
urban, suburban, airport, convention and resort
destinations around the world.

Park Hyatt is Hyatt's luxury brand. Park Hyatt hotels are
mid-sized properties located only in premier destinations
and cater to affluent individuals.
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Between upper-upscale and luxury Hotels, located
in global gateway cities and premier resort
destinations; with an understanding of each
destination as the core business
This upscale brand is focused on the frequent business
traveler with rather an urban or thriving suburban
location
IHG is the largest hotels company in the world (by rooms number)
The Worldwide British Leader
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5 Star luxury European Style Hotels
Kempinski Hotels now owns and runs an international portfolio of 62 hotels.
A further 43 hotels are either under final development or construction in
Europe, the Middle East, Africa, Asia. Today, Kempinski is majority owned by
the Crown Property Bureau of Thailand. (Wikipedia)
The Grand European Style
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5 Star luxury/deluxe hotels
The Leading Hotels of the World is a hospitality consortium, which means that
it is an association of companies having the objective of pooling their
resources for achieving a common goal(Wikipedia). Therefore, it is not a
hotel chain itself; its member hotels are typically independents, though some
are themselves individual properties that are part of chains. Headquartered in
New York City, the company maintains offices in 22 cities around the globe. It
represents today over 430 hotels and resorts worldwide.
The Luxury Hotel Consortium
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The First-class Asian Incomer
Very luxury 5 star own distinct personality hotels
and resorts combined with the Asian cultural spirit
and oriental charm
The Group began with the opening of its flagship property, The Mandarin, in
Hong Kong in 1963. The Group acquired then in 1974 a 49% interest in The
Oriental, Bangkok. These was the beginning of an international fast growing
portfolio. Recently, the Mandarin Oriental just reached one of his objective
which was to operate 10 000 rooms all around the world.
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One of the Best Company to Work for
One of the world's leading luxury lifestyle brands.
The hotel company is a subsidiary of Marriott International
since 1995.
The following brands are not very developed in Europe yet :
Flagship brand of Marriott
According to the Forbes and The Times
Founded in the USA by J. Willard Marriott, the company is now led by his son
J.W. Bill Marriott
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The Spanish Family Hotel Group
Domestically the company is the market leader in both resort and urban
hotels. The Escarrer family continues to control Meli Hotels, holding a
combined stake of over 63% at the end of 2010. Melia changed its name in
2011, it was formerly known as "Sol Meli.
The Premium or luxury brands include Gran
Meli, Paradisus and ME by Meli hotels.
The superior or Upscale segment includes
the Meli and Innside brands.
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The Recent Growing Spanish Chain
NH Hoteles (Navarra Hoteles) was founded in 1978 in Spain.
But it is really from the year 2000 that it became a major European Hotel
Group with many acquisitions including the Dutch Krasnapolsky, German
Astron, Mexican Krystal and Italian Jolly Hotels.And in 2009 it merged with the
Hesperia Hotel chain, creating the largest urban Spanish hotel group.
NH Hotels are rather midscale, but it seems that in other
countries they can be more upscale with 4 Star Hotels (for
example The Jolly Hotel Lotti Collection in Paris offers 335
overnight rate).
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The Eco-friendly Nordic
The first hotel in what was later to become the Scandic chain was the Esso
Motor Hotel in central Sweden. ()
Since 1994, Scandic profiles itself heavily as an ecologically sustainable
business. Employees receive sustainability education and the company offers
rooms built in an environmentally friendly way. (Wikipedia)
3 or 4 star mid to up-scale environmental friendly
hotels, operating mostly in scandinavian countries
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The Upscale American Multi-brand
Starwood's oldest brand and largest upscale hotels and resorts
chain
Starwood's 'flagship' brand, providing luxury hotel and resort
accommodation
Smaller establishments in converted palaces, significant
buildings, or restored historic hotels
Starwood's luxury boutique hotel brand, generally marketed
towards a younger crowd
Starwood's main luxury brand
Luxury brand founded by Air France in 1972 and sold to
Starwood in 2005
Starwood's most recent brand and first chain of hotels intended to
be environmentally friendly
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An upscale full-service brand for both business and
leisure travelers
Environmentally friendly version of the Wyndham
brand
The crown jewel of the Wyndham family a upper-
upscale version of the brand
www.hospitality-on.com
www.wikipedia.org

www.accorhotels.com
www.bestwestern.fr
www.carlson.com
www.concorde-hotels.fr
www.hilton.com
www.hyatt.com
www.ichotelsgroup.com
www.louvrehotels.com
www.mandarinoriental.com
www.marriott.fr
www.nh-hotels.com
www.rezidor.com
www.scandichotels.com
www.solmelia.com
www.starwoodhotels.com
www.wyndham.com






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