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    Rakshith Ricky Suvarna
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    J into Antony Kurian Company is the third largest independent watch brand in India, established in the late 1990s as a product of the Titan group. The brand targets youth as a fashion statement that reflects their attitude. Its marketing strategy focuses on advertisements, promotions, events, tie-ups with MTV, pricing, distribution networks, and creating impulse purchases. A new collection called Neon targets party goers and has unique selling points around media portals.

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    fastrack

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    J into Antony Kurian Company is the third largest independent watch brand in India, established in the late 1990s as a product of the Titan group. The brand targets youth as a fashion statement that reflects their attitude. Its marketing strategy focuses on advertisements, promotions, events, tie-ups with MTV, pricing, distribution networks, and creating impulse purchases. A new collection called Neon targets party goers and has unique selling points around media portals.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    11 views7 pages

    Fast Rack

    Uploaded by

    Rakshith Ricky Suvarna
    J into Antony Kurian Company is the third largest independent watch brand in India, established in the late 1990s as a product of the Titan group. The brand targets youth as a fashion statement that reflects their attitude. Its marketing strategy focuses on advertisements, promotions, events, tie-ups with MTV, pricing, distribution networks, and creating impulse purchases. A new collection called Neon targets party goers and has unique selling points around media portals.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    J into Antony Kurian

    Company

    Product of Titan group
    Came into existence in late 90
    s

    Third largest independent watch brand in
    the country.
    For Whom?
    Targeted at youth
    Fashion statement
    Reflects the attitude of the youth

    Marketing strategy
    Advertisement, promotion and events.
    How many you have
    Tie up with MTV
    Pricing and positioning of distribution
    network
    Impulse purchase
    New collection

    Neon
    Targeted at party goers
    USP
    Media portal
    Neon
    Reference

    http://www.thehindubusinessline.com/2005/06/22/stories/2005062201510900.htm
    http://www.hindu.com/2005/06/22/stories/2005062208001900.htm
    http://www.blonnet.com/2007/09/01/stories/2007090151170500.htm
    http://media.fastrack.in/
    http://www.fastrack.in/
    http://ishare.rediff.com/filevideo.php?id=67653
    http://www.titanworld.com/titan/stores/watches/Profile.asp
    Thank You

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